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Article
Publication date: 1 May 1990

Jane M. Klivans

Developing new products that become a financial success is a challenge for anyone, regardless of the industry. But for those in the service sector, and particularly the financial…

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Abstract

Developing new products that become a financial success is a challenge for anyone, regardless of the industry. But for those in the service sector, and particularly the financial services industry, getting a new and successful product to market can seem particularly daunting. There are a number of reasons for this.

Details

Journal of Business Strategy, vol. 11 no. 5
Type: Research Article
ISSN: 0275-6668

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