Jamie Bonomo and Andy Pasternak
Looks at how the zeal to drive revenue growth can introduce a costly and unmanageable level of complexity, which obscures pieces of the business and drags down overall…
Abstract
Purpose
Looks at how the zeal to drive revenue growth can introduce a costly and unmanageable level of complexity, which obscures pieces of the business and drags down overall profitability.
Design/methodology/approach
Opinion piece.
Findings
Managers can take four distinct actions to untangle business complexity: analyze profitability by component, rationalize brands and SKUs, realign customers and networks, and embed this process in long‐term strategy
Practical implications
Provides managers with guidelines for growth action plans
Originality/value
Of particular to strategic planners, CEOs, senior executives.