Julie T. Johnson, James W. Busbin and James W. Pearce
This study evaluated the linkages among market tracking, research & development (R&D), international competition and firm profitability. Over six hundred electronic and computer…
Abstract
This study evaluated the linkages among market tracking, research & development (R&D), international competition and firm profitability. Over six hundred electronic and computer manufacturers were surveyed. Results show a clear linkage between market tracking, R&D and increased profitability. The study found no linkage between international competition and profitability. These findings are useful benchmarks for marketing managers in understanding the contributions these practices and variables make to the financial performance of the firm.
George W. Mechling, James W. Pearce and James W. Busbin
Examines the adoption and strategic use of advanced manufacturingtechnologies (AMTs) by small manufacturing firms. Three major issues areexplored: the differences between…
Abstract
Examines the adoption and strategic use of advanced manufacturing technologies (AMTs) by small manufacturing firms. Three major issues are explored: the differences between exporting and non‐exporting firms with regard to why they adopt AMT; the differences between exporting and non‐exporting firms with regard to how they adopt AMT; and the relationship between adopting AMT and exporting to global markets. Using multivariate analysis of variance (MANOVA), multiple comparison tests, pair‐wise comparisons, regression, correlation, and partial correlation analysis, the authors found that: exporting and non‐exporting firms adopt AMT for different reasons; exporting and non‐exporting firms adopt AMT in different ways; and there is a significant positive relationship between adopting AMT and exporting to global markets.
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Val Larsen, Newell Wright and James Busbin
American business enterprise is increasingly seeking export markets for products as a means of expansion, and in some instances to offset loss in domestic business due to…
Abstract
American business enterprise is increasingly seeking export markets for products as a means of expansion, and in some instances to offset loss in domestic business due to declining markets or international competitors. This paper deals with market segmentation and its role in the successful positioning of products in foreign markets. More specifically, the focus here is how consumer political identifications and ideological values can be used as a basis for effectively segmenting markets. To U.S. firms, the potential benefit of gaining this insight is twofold. First, firms may thus have at their disposal a segmentation tool as yet unrecognized by competitors. Second, politics and political ideology have constructs which appear to be common to most election‐based governmental forms; thus the segmentation applications explored here would be transferable to foreign markets, whereas many other more conventional means of segmentation transfer poorly from the U.S. to other countries.
Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…
Abstract
Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.
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The Annual General Meeting of the Pure Food and Health Society of Great Britain was held at 20, Hanover Square, W., on February 27, the President, Sir PHILIP SASSOON, Bart, M.P.…
Abstract
The Annual General Meeting of the Pure Food and Health Society of Great Britain was held at 20, Hanover Square, W., on February 27, the President, Sir PHILIP SASSOON, Bart, M.P., in the chair. The Secretary, Mr. A. E. MOORE, read the following report of the Executive Committee:—
Noel Scott, Brent Moyle, Ana Cláudia Campos, Liubov Skavronskaya and Biqiang Liu
Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).
Fernando J. Garrigós‐Simón and Daniel Palacios Marqués
Our paper contrasts and validates the relevance of Miles and Snow (1978) and Robinson and Pearce (1988) strategic models, and their causal relationships with performance. The…
Abstract
Our paper contrasts and validates the relevance of Miles and Snow (1978) and Robinson and Pearce (1988) strategic models, and their causal relationships with performance. The empirical study was carried out on a sample of 189 enterprises from the Spanish hospitality sector. The results confirm the relevance of both models, and the importance of the different strategies as a source to explain performance. The analysis uses structural equation models and variance analysis (ANOVA) methodologies.