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The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55 with particular attention to the ROI and the efficiency of the program.

Within subjects quasi-experimental design.

The ExerStart program is cost-efficient and effective delivering an ROI of 33 per cent. The participants of the ExerStart social marketing program significantly improved functional fitness. Further, this program demonstrates that this result may be achieved with just four exercises rather than six.

A successful, cost-effective, high-retention social marketing program is outlined for social marketers who aim to increase the functional fitness and independence of adults over 55 years.

Two societal benefits, the first is that it provides direction about how to efficiently prolong the independence of adults over 55 years, and the second is that it decreases pressure and costs on the healthcare system. This may be useful for policy makers and social marketers alike.

The authors contribute to the literature in two important ways. First, this paper details a cost-effective intervention that improves the physical fitness of a significant and growing portion of the community and suggests additional considerations for future ROI calculations. Second, this paper contributes methodologically by introducing the senior fitness test (a new criterion-referenced clinically relevant physical fitness standard specifically developed for seniors).

Fibre content can influence the intensity of odour that develops within clothing fabrics. However, little is known about how effective laundering is at removing malodours in clothing which differ by fibre type. The purpose of this paper is to investigate whether a selected cotton fabric differed in odour intensity following multiple wear and wash cycles compared to a polyester fabric.

Eight (male and female) participants wore bisymmetrical cotton/polyester t-shirts during 20 exercise sessions over a ten-week trial period. Odour was evaluated via a sensory panel, bacterial populations were counted and selected odorous volatile organic compounds were measured with comprehensive two-dimensional gas chromatography and time-of-flight mass spectrometry detection. Analysis occurred both before and after the final (20th) wash cycle.

Findings showed that laundering was effective in reducing overall odour intensity (p0.001) and bacterial populations (p0.001) in both cotton and polyester fabrics. Odour was most intense on polyester fabrics following wear, not just before, but also after washing (p0.001); although, no differences in bacterial counts were found between fibre types (p>0.05). Chemical analysis found C4-C8 chained carboxylic acids on both types of unwashed fabrics, although they were more prevalent on polyester.

The findings suggest that the build-up of odour in polyester fabrics may be cumulative as important odorants such as the carboxylic acids were not as effectively removed from polyester compared to cotton.

Antimicrobials may be incorporated into garments to protect the textiles, control malodour or to potentially reduce the spread of infection. Yet still not well understood is how antimicrobial-treated textiles may influence a person's resident microflora during wear, as limited in vivo testing has previously been carried out. The purpose of this paper is to assess whether normal skin microflora was altered as a result of contact with selected antimicrobial-treated fabrics.

Three selected antimicrobial-treated fabrics (i.e. Fabric 1: triclosan; Fabric 2: zinc pyrithione derivative; and Fabric 3: silver chloride and titanium dioxide) were placed on the forearm of participants (n=19). Bacterial counts obtained under treated and untreated fabrics following 24 hours of occlusion were compared. The antimicrobial efficacy of fabrics displayed in vitro was also compared with the activity displayed in vivo.

Two of the three fabrics (Fabrics 1 and 2) reduced bacterial populations on the skin following 24 hours occlusion compared to the matched control fabrics (Fabric 1: p<0.05; Fabric 2: p<0.001). Whereas, following occlusion with Fabric 3 bacterial populations were not significantly different than the matched control. The present study demonstrated that in vitro assessment of antimicrobial capacities of fabrics do not necessarily predict the effects of such fabrics during wear.

The paper highlights that in vivo studies are a necessary and important tool for understanding the interactions of an antimicrobial-treated fabric with the wearer's skin. As well, the new method developed can be used by other researchers to examine the potential impact on skin microflora due to contact with antimicrobial-treated textiles.

The purpose of this article is expository in the main; critical to a lesser degree. It will attempt to show how Karl Marx, enraged by the imperfections and inhumanity of the capitalist society, “fought” for its supersession by the communist society on which he dwelt so fondly, that society which would emerge from the womb of a dying capitalism. It asks such questions as these: Is it possible to create the truly human society envisaged by Marx? Is perfection of man and society a mere will‐o'‐the‐wisp? A brief analysis, therefore, of the imperfections of capitalism is undertaken for the purpose of revealing the evils which Marx sought to eliminate by revolution of the most violent sort. In this sense, the nature of man under capitalism is analysed. Marx found the breed wanting, in a word, dehumanised. An attempt is, therefore, made to discuss the new man of Marxism, man's own creation, and the traits of that new man, one freed at last from the alienating effects of private property, division of labour, money, and religion. Another question that springs to mind is this: how does Marx propose to transcend alienation?

This study aims to investigate the food choice motivations of rural households using a cross-sectional dataset of 510 households from northwest Vietnam interviewed in 2016.

A modified Food Choice Questionnaire (FCQ) is used to assess factors related to food choice and explore relationships between food choice factors, diet quality and various sociodemographic characteristics.

Results show four distinct food choice factors: “Natural and healthy,” “Familiarity,” “Balanced diet” and “Convenience.” Two distinct consumer clusters are identified: “Health-conscious” households and “Pragmatic” households. “Health-conscious” households rank “Balanced diet” and “Natural and healthy” highly, while “Pragmatic” households prioritize “Convenience” and “Familiarity.” “Health-conscious” households have significantly more diverse diets, are wealthier and have a greater geographic concentration in the high vegetable density per capita-high elevation areas (36%). Their main food preparers are more educated and about 13% have Kinh ethnicity.

Further research is warranted to explore the temporal dimension of parental food choice motivations given the changing agrifood system in Vietnam.

This study is one of the few studies that assess the food choice motivations among ethnic minority groups in a rural setting.

The Nationwide Suspicious Activity Reporting Initiative (NSI) is the focal point of the Information Sharing Environment (ISE), a radical reformulation of policies governing government intelligence activities within US borders. In the wake of the September 11th attacks, long-standing informational norms for the production, use, and circulation of domestic intelligence records containing personal information are being replaced with far less restrictive norms, altering a status quo that had been in effect since mid-1970s. Although the NSI represents an unprecedented expansion of human resources dedicated to the collection and production of domestic intelligence, it is not well known in privacy advocacy community. This chapter considers these and other terms in the context of relevant US law and policy, including the Privacy Act of 1974, the E-Government Act of 2002, Executive Order 12333, and 28 CFR Part 23. In addition to describing the federal (ISE-SAR) standard, the chapter examines the critical role of guidance in the logic of suspicious activity report (SAR) production, and the problematic role finished ISE-SARs seem to play in the matrix of federal and state-level watch lists. The program, if not properly regulated, could pose a considerable threat to personal privacy and the life chances and self-determination of all US persons. The chapter considers this threat in terms of Nissenbaum's (2010) “contextual integrity,” a theory of context-relative informational norms.

This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations.

Building on theoretical foundations, a conceptual model of factors affecting SCRM in Indian organizations is developed and empirically tested through a survey and corresponding analysis using SPSS and AMOS software.

The study presents empirical evidence that technological competence, environmental characteristics and organizational environment positively impact the actual use of SCRM on Indian organizations. Additionally, leadership support of organizations impacts positively the actual use of SCRM in organizations, while the trust factor insignificantly impacts the latter. The actual use of SCRM in organizations was found to have a positive impact on their business benefits.

The theoretical model is built on the constructs of the technology, environment and organizational framework. It has added new factors, such as leadership support and trust, and thereby identified the business benefits of organizations using SCRM mediating through the organizations’ actual use of SCRM. The proposed model is simple, implementable and has a high explanative power of 81 per cent.

The study provides practitioners with evidence and practicable knowledge regarding the means and impact/benefits of SCRM use in Indian organizations.

The study is one of few empirical studies on the topic and contributes valuable knowledge to extant works through additional factors, theoretical conceptualization and empirical scientific findings of both scholarly and executive worth.

Children with rheumatic disease, who are infected with influenza, have an increased rate of complications. These complications can be reduced by improving the flu vaccination rate. This paper's aim is to document the authors' purpose of increasing the influenza vaccination rate through information technology (IT) intervention in this high risk population of patients.

The authors retrospectively reviewed the electronic health records (EHR) of three yearly cohorts (2007, 2008, and 2009) of rheumatology clinic patients from a large pediatric hospital for evidence of influenza vaccination. They introduced an automatic best practice reminder intervention in patients' EHR from September 2009 to April 2010. Using Clarity Report Write for EPIC, each chart was examined for evidence of influenza vaccination to test for vaccination rate difference among the cohorts. The authors employed logistic regression equations to control for possible confounders using SAS 9.1.3.

There was a significant difference in the probability of being vaccinated before and after intervention (p value <0.0001).The vaccination rate increased from 5.9 percent in 2007, 7.8 percent in 2008 and to 25.5 percent in 2009. During all three years, individual attending's contribution and ethnicity of patients had significant effects on vaccination rate. Confounders such as age, sex, insurance status and distance travelled from clinic had no effect on the vaccination rate.

EHR‐embedded information in past studies has been only modestly effective in improving care for many chronic conditions. The automatic best practice reminder for flu‐vaccine appears to be effective for changing physician's behaviors and improving the vaccination rate in rheumatology clinics.