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The aim of the research was to create a site which could host an archive of moving image associated with the town of Fraserburgh in Scotland, but could also include other digital artefacts to support and enhance the narratives contained within the films. Elements of digital storytelling were utilised, and a purposely designed section, “behind the film”, was included within the site which saw stories presented and supported with the use of archive newspaper clippings, photography and a series of reflective audio clips recorded for the research.

“Fraserburgh on Film” is an online platform created for the purpose of collating digital heritage film from the communities situated in the corner of North East Scotland. The research adopted an ethnographic approach working within the community, with James Taylor and other contributors to collect and curate moving images associated with the town. Archival research then supplemented these films. A digital platform was then constructed, tested and launched as the archival repository for the materials collected.

The research highlights the importance of having a close association with the community in question and provides details about the creation of the platform and framing it in the context of a vehicle for digital storytelling and participatory heritage. The article demonstrates how archive film should be gathered, edited and remastered for long-term preservation and access. Practical aspects such as video hosting, searchability, metadata are explored as are subsequent methods of dissemination and engagement.

The research highlights a number of practical decisions which must be made when considering similar projects. These include gaining access to the moving images in the first place but also significant infrastructural issues around the creation, organisation and dissemination of an online digital repository. These lessons are transferable to other small community-based cultural and heritage organisations.

The archive has been very positively received in the community as an important repository for preserving community heritage and identity. High levels of public engagement have been demonstrated since its launch, which has led to new material being discovered. The archive has a wider cultural legacy across the North East of Scotland because of both the nature of the films and the widespread use of the Doric dialect.

The originality lies in the distinctive amount of moving image (and oral history) collected by local historian, James Taylor and his willingness to allow his materials to be edited and repurposed to ensure their long-term survival. The lessons learnt in this project are transferable to other locations in terms of both collecting material, the creation of the hosting platform and in crowdsourcing background information. The crucial importance of working with community partners in digital heritage work is reinforced. The research affords practical illustrations of steps to be taken and factors to be considered. It demonstrates how a well-crafted digital heritage product can genuinely engage with the community.

Knowledge transfer plays a key role in the succession process. While much attention has been given to the passing of business knowledge form incumbent to successor, less is known about the use of nonfamily knowledge during this most crucial of family business events. The purpose of this paper is to look how knowledge from nonfamily employees is treated at times of succession. Importantly, it considers how the controlling family’s cultural background may influence nonfamily knowledge use, and subsequent implications for the succession process.

An exploratory comparative case study design is adopted in order to uncover the complex social and cultural dynamics around knowledge use. Four case studies are presented from family businesses of different, and contrasting, cultural origins. Data were collected using semi-structured interviews, observations and formal secondary data from the organisations, all of whom operate in the UK.

Findings reveal a complex picture, part influenced by the cultural dynamics of the family and part by business necessity. Specifically, power–distance appears as an informative cultural dimension, influencing how knowledge is used and nonfamily are perceived. While some family businesses privilege the knowledge from family, others see the need to build knowledge relationships more broadly.

This paper provides further evidence to the heterogeneity of family businesses. It moves beyond a processual explanation of succession to develop a more contextually aware understanding of the dynamics and sensitivities involved.

The interaction between social class and perceived risk on the way that consumers use various sources of information is examined in this article. The conclusions reached here suggest that perceived risk explains a great deal about the way that information is acquired and that social class explains relatively little. The results of the study indicate that marketing managers may well be able to improve the effectiveness of their budgets by reexamining the way they use newspapers and word‐of‐mouth communications.

The purpose of this paper is to examine differences of the perceived internal marketing practices (IMP), job satisfaction (JS), organizational commitment (OC) and turnover intention (TI) between full- and part-time employees and to incorporate employment status as a moderator in the restaurant employee turnover model.

The target population included current restaurant full- or part-time employees in the USA. The questionnaire was distributed to potential participants through an online survey that the company used to collect nationwide data.

Full-time employees’ perceptions of the IMP were comparably greater than those of part-time employees, and full-time employees were also more committed to the organization and had less intention to leave than their part-time counterparts. Significant moderating effects of employment status existed in the restaurant employee turnover model.

The current study may not adequately capture the differences between full- and part-time employees by asking respondents to identify their employment status.

IMP should be facilitated at the management level to provide insight and value to their employees, and more attention and effort in the internal marketing and human resource practices for part-time employees are needed to have more satisfied and committed employees, and, in turn, better performance.

The literature on full- and part-time employees was incomplete, and there was minimal research that tested differences between full- and part-time employees in the foodservice industry.

Wine sales are at the highest volumes ever and warrant a robust understanding of consumption behavior. Consequently, this study aims to examine intrinsic motivational factors (e.g. personal attributes) – those that push the consumer toward wine products – and the extrinsic motivational product attributes (e.g. situational attributes) those that draw – or pull – the consumer toward wine products.

A model has been tested in which intrinsic and extrinsic motivations interacted to predict personal involvement (PI) with wine, which in turn predicted wine consumption, forming a mediated moderation model.

Support has been found for a mediated moderation model of wine consumption. Thus, this study improves the understanding of how interactive motivations are mediated by PI in their influence on wine consumption.

The sample is limited to participants in the National Restaurant Show, and thus the results may be limited to the sample investigated.

The findings suggest using intrinsic and extrinsic motivational factors and PI with wine to influence marketing strategies.

This study has helped to expand the understanding of interactive and mediating forces that drive wine consumption.

Although previous research proposed that motivational factors interact to predict wine consumption, this interaction has not been tested empirically prior to the current study. Therefore, this study adds new insights into wine consumption by demonstrating that intrinsic and extrinsic motivators interact to predict PI with wine, which subsequently predicts wine consumption in a holistic, mediated moderation model.

Fantasy is a concept often used in everyday life and in academic research. While it has received attention in consumer research due to its connection to desires, community creation, meaning evocation, and identity development, it lacks a commonly shared understanding. This paper explores and theorizes consumers’ experiences of fantasy as performed in real-life situations.

The research was conducted as an ethnographic study of live action role-playing games (LARP) and analyzed through the lens of performance theory.

LARPs are performances that take place between imagination and embodied reality, with participants drawing on each realm to enrich the other. Consumption elements of LARP include media products and materials used in creating settings, costumes, and props. LARPers gain various benefits from the performance of fantasy, including escapist entertainment, self-reflection, personal growth, and participation in social criticism. Fantasy performance is, therefore, an important and under-theorized vehicle for consumer identity development and social interaction.

This research theorizes the experience of fantasy as a performance that takes place between reality and imagination. As such, it involves both embodied and social aspects that have largely been ignored in prior research. A richer theorization of fantasy performance promises greater insights into research areas including the dynamics of consumer identity projects and of consumption communities.

The purpose of this study is to investigate how brand communities collectively react towards brand transgressions, an area where previous research has been scant.

This study adopts a netnographic approach in studying the reactions of one particular brand community and its reactions to a marketer-initiated brand transgression.

Building on coping theory, we find evidence of brand community coping, a temporally bounded process in which the community seeks to come to terms with and even overturn the transgression. Overall, we define the brand community coping process as unfolding through three overlapping and temporally bounded stages of (1) making the problem communal, (2) exploring the problem’s meaning, and (3) co-creating responses.

Studies of consumer coping particularly in cases of brand transgressions have predominantly adopted an individualistic approach to coping, or have treated communities as coping resources for individual consumers. This study is the first study to truly look at brand communities’ collective coping endeavors. We also offer managerial implications by questioning the overtly positive tone of brand co-creation literature and underline potential threats to marketers when consumers decide to use their co-creative practices to punish the marketer.

The health industry is rapidly adopting digital services and face-to-face offerings are being replaced by e-services. One example is peer-to-peer survivor networks for cancer patients. This study investigates the virtual exchanges in survivor networks and whether these exchanges are valued for economic, symbolic, or expressive worth. The research seeks to address whether the alleviation of loneliness is possible.

The qualitative work in this study utilizes netnographic explorations and in-depth interviews with cancer survivors, average age 62, to investigate the social exchange continuum in peer-to-peer online patient survivor networks.

This study shows that technological innovations can aid survivorship when the exchanges are meaningful. Meaningful interactions within gift systems are valued for expressive worth and are established upon the notion of selfless gifts where the giver expects nothing in return. For networks to operate via expressiveness, informants must be open and vulnerable to others. Findings show that biographical narratives are useful tools for creating an expressive environment and givers become more giving after engaging in selfless acts. The intangibility and immaterial nature of virtual gifts creates a collective identity and fosters an aggregate extended self.

Implications emphasize the need among survivors of trauma to connect with others. Digital technologies allow connections on a global scale, so survivors can find others with similar needs. Peer-to-peer networks provide a way for survivors to meet, interact with, and extend their aggregate selves through other survivors, while experiencing a transcendent sense that they are part of something bigger than self alone.

The purpose of this paper is to illustrate how a careful articulation of one’s perspective of a key construct (in this case agency) can facilitate critical reflection and move the field forward (by bridging two hitherto separate agency debates).

Four years of engagement with 24 consumers involving prolonged observations and unstructured depth interviews provided the empirical evidence for this paper.

Even humans who perceive their personal capacity to influence events as limited (whether due to actual or perceived limitations in physiological capabilities, material resources, and/or interpersonal networks) can assemble a network of persons, possessions, and practices to signal the agency to themselves, and to others. These assemblages, which invariably feature indexicons, allow people to construct semiotic agency in ways which are shaped by their habitus.

This research has important implications for social and housing policy because disadvantaged consumers are more likely to rent than own, which limits their capacity to assemble semiotic agency.

This research introduces the new concepts of semiotic agency and indexicons to consumer culture theory and shows how even disadvantaged consumers can deploy these to signal agency to themselves and others.