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The incidence of US corporate marketing research departments peaked in the early 1970s; marketing research is increasingly involved in marketing planning and the two functions are sometimes merged, while the establishment of computerised marketing information systems is increasing. Questionnaire survey results of Fortune 500 companies are compared for 1965, 1975 and 1985, and the implications for the organisation of the marketing research function findings discussed.

The purpose of this paper is to examine the potential to use infographics to capture, represent and communicate important information to construction designers, such that it improves their ability to understand the implications of design choices for construction workers’ health and safety.

Drawing on information obtained through a photographic Q-sort, supplemented with a literature review, health and safety information related to the design of a façade was collected from subject matter experts. This information was used to develop infographics representing the subject matter knowledge. A facilitated workshop was then held with 20 design professionals to engage them in a hazard identification process using a case study scenario. The designers were provided with the infographics and asked to comment upon how the infographics changed their assessments of the health and safety risks inherent in the case study building design. A sub-set of participants was interviewed to explore their perceptions of the impact and usefulness of the inforgraphics.

Infographics were developed at different levels of detail, representing potential health and safety issues associated with the site location and surroundings, the construction site environment and the detailed façade design. Workshop participants identified a number of potential health and safety issues associated with the case study scenario. However, this number increased substantially once they had viewed the infographic. Further, the health and safety issues identified when participants had access to the infographic were more likely to be less visible issues, relating to ergonomic hazards, procurement or the organisation and sequencing of work. The workshop participants who were interviewed described how the infographics enabled them to make a more global assessment of the health and safety implications of the case study building design because it helped them to understand the design in the physical construction site context. Participants also favoured the visual nature of the infographics and suggested that this format may be particularly useful to communicate important health and safety information to novice designers with limited on-site experience.

The infographics developed in this research were relatively simple two-dimensional representations produced and presented in hard copy format. It is possible that more sophisticated forms of infographic could have produced different results. Thus, it is important that future research develops different types of infographics and rigorously evaluates their effectiveness in developing designers’ health and safety-related knowledge and improving decision making.

The results indicate that simple infographics can help design professionals to better understand the health and safety implications of design decisions in the context of the construction site environment. In particular, the infographics appear to have increased designers’ ability to recognize less visible health and safety-related issues. The designers interviewed also described the potential usefulness of the infographics in design workshops as a tool to stimulate discussion and develop a shared understanding of the health and safety aspects of a particular design decision or choice.

The value of the research lies in the development and evaluation of infographics as a tool supports the integration of health and safety into design decision making. The potential to develop these tools into digital or web-based resources is also significant.

The use of digital channels to promote products and services is experimenting with an unprecedented boom in promotion and communication marketing campaigns; airports such as Los Angeles (IATA: LAX) in the United States, Orlando International (IATA: MCO) in the United States, Schiphol Amsterdam (IATA: AMS) in the Netherlands or Changi airport (IATA: SIN) in Singapore are pioneers and recognised experts in marketing communication and technical aspects of promotion campaigns. The brand image of airports is a great opportunity to universalise loyalty marketing and price promotion for airport business portfolios. For this reason, in this chapter, we speak about neuromarketing science, which is a marketing discipline that uses medical techniques to understand how our central nervous system reacts to marketing stimuli. This is helping companies and airports get more consumer insights through digital channels.

According to John Grant’s New Marketing Manifesto, contemporary consumers “act their shoe size not their age” by resolutely refusing to grow up. They are not alone. Managers too are adopting a kiddy imperative, as the profusion of primers predicated on children’s literature – and storytelling generally – bears witness. Winnie the Pooh, the Wizard of Oz, Alice in Wonderland and Hans Christian Andersen are the marketing gurus du jour, or so it seems. This paper adds to the juvenile agenda by examining the Harry Potter books, all four of which are replete with references to market‐place phenomena, and contending that scholarly sustenance can be drawn from J.K. Rowling’s remarkable, if ambivalent, marketing imagination.