In a changing world retailers must ‘keep up with the times’ if they are to survive. The day of the Victorian emporium where frock coated assistants served from high oak counters…
Abstract
In a changing world retailers must ‘keep up with the times’ if they are to survive. The day of the Victorian emporium where frock coated assistants served from high oak counters whilst cash tubes whizzed recklessly around the ceiling have long since vanished. Yet many shops have undergone few changes in design since those days. James Pilditch argues that a major way to improve sales and profitability is to re‐define the store image and aim at a particular audience; it is impossible he believes for a shop to be all things to all people.
Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods…
Abstract
Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world. Suggests a company's experience, particularly in the industrial and service sectors will rely heavily on personal contact with employees, e.g. employees will portray an image of the company as it effects them. Proposes that all people external to the company but coming into contact with it receive the same image. Pinpoints a questionnaire involving a company image profile of engineering where employees are slightly pessimistic – includes these in question and answer format. Concludes that a company's good image among its employees and subsequently among those outside it, rests in the hands of top management. – and how can this be ignored?
Details
Keywords
Provides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation…
Abstract
Provides a preliminary exploration of the control of new product development in the UK by means of a survey of 30 companies. Identifies interactions between business evaluation, development and screening. Concludes that development and business evaluation can influence one another, and that product features and design features etc. can be added or deleted through decisions from either of these phases.
Details
Keywords
The present paper is intended to form an introduction to the ideas of machine translation; it is in no sense a complete account of the work which has been carried out at Birkbeck…
Abstract
The present paper is intended to form an introduction to the ideas of machine translation; it is in no sense a complete account of the work which has been carried out at Birkbeck College and elsewhere and which interested readers can study in more detail in a book which is in course of publication.
IT is difficult to prevent oneself from being submerged beneath the flood of writing that pours so endlessly upon us today, and almost impossible to evaluate much of it. The…
Abstract
IT is difficult to prevent oneself from being submerged beneath the flood of writing that pours so endlessly upon us today, and almost impossible to evaluate much of it. The consequence is that material of real worth is often overlooked, to our serious loss. I am not thinking so much of the bound volume, for reviews and publishers' notices bring it to our attention.
“We need a nation of well‐trained fully informed and motivated people — in other words educated”, said John Egan, Chairman and Chief Executive of Jaguar. He was speaking to more…
Abstract
“We need a nation of well‐trained fully informed and motivated people — in other words educated”, said John Egan, Chairman and Chief Executive of Jaguar. He was speaking to more than 200 senior and chief executives at the Engineering Industry Training Board's (EITB) conference, The Winning Margin, in late March. They had come to hear three speakers from West Germany, Japan and the USA describe their methods of developing human resources to achieve competitive success, and also to learn about British success stories. The theme of the conference was that, although the UK is lagging behind other countries, it can catch up, provided we invest in education, training and developing people.
UNTIL now the field of clerical work is one which has been cultivated only marginally by work study methods. When the Prices and Incomes Board examined pay agreements in that…
Abstract
UNTIL now the field of clerical work is one which has been cultivated only marginally by work study methods. When the Prices and Incomes Board examined pay agreements in that sector of British business it was constrained to comment that ‘the application of measurement techniques to clerical work still has a long way to go’.
Harsandaldeep Kaur and Kanwalroop Kaur
Although the prominence of brand logo for companies is widely acknowledged, a close examination of the literature reveals lack of empirical research pertaining to effect of brand…
Abstract
Purpose
Although the prominence of brand logo for companies is widely acknowledged, a close examination of the literature reveals lack of empirical research pertaining to effect of brand logo on consumer perception toward brand. Therefore, the purpose of this paper is to fill the gap in marketing studies concerning the effect of a logo on consumer evaluations. The research addresses two questions: first, how brand logo favorability helps to increase brand image; and second, how brand logo form consumer perceptions toward brand through brand personality dimensions and brand familiarity?
Design/methodology/approach
The data were collected from 816 respondents using mall-intercept technique. Structural equation modeling via AMOS was conducted to test the proposed model to gain insight into the various relevant influences and relationships.
Findings
The findings revealed the importance of the company’s brand logo in enhancing the brand image. The results further highlighted that brand personality dimensions and brand familiarity mediate the relationship between brand logo and brand image.
Practical implications
The study offers managers a new perspective for building strong brand identity with the help of logos along with the brand personality dimensions and brand familiarity to enhance brand image.
Originality/value
This study provides novel insights on the impact of brand logo on brand image. This is the first study to determine the mediating role of brand personality in the relationship between brand logo and brand image. It thereby adds to the literature of visual identity by developing the sphere of influence of brand logo and its effects toward brands.
Details
Keywords
John L Stanton, James Wiley, Neal H Hooker and Ekaterina Salnikova
The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research…
Abstract
Purpose
The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research adapts an existing conceptual model exploring the marketing strategies of PL products and NBs.
Design/methodology/approach
Information for this study came from Mintel’s Global (2009/2011). There were 10,791 products launched in 2011 in the US database, 8,120 NB and 2,671 PL food and drink products. For 2009: 5,838 NB and 2,118 PL that gives 7,956 food and beverages products launched in USA.
Findings
PL and NB companies increased the usage of FOP claims, and also often moved in the same direction for some product categories. The greatest number of increases across product categories for PL and NB between 2009 and 2011 were Ethical-Enviromentally Friendly Packaging; Allergen; Fiber; Weight Control; Gluten Free; Kosher and No Additives claims. There were much less FOP that were decreased in usage. The claims that most frequently decreased were “Organic,” “Calories,” and “Vitamin/Mineral Fortified.” The categories that significantly decreased the “Organic” claim were Baby Food, Bakery, Breakfast Cereals, Fruit and Vegetables among PL product categories and Breakfast Cereals, Dairy, Side Dishes and Soup among NB categories.
Research limitations/implications
The study is based on only a three-year time span. difference over a greater period of time could reveal more significant differences.
Practical implications
The evidence from this research indicates that PL brands are matching NBs as they look to using other attributes and benefits. However, as PL sales increase, retailer margins increase which can lead to further aggressive marketing by the PL brands.
Originality/value
The analysis of FOP claims for PL and NB over such a large sample has not previously been done.