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The purpose of this study is to examine the state of the literature related to the psychophysiological effects of travel, to identify gaps in the literature and to propose a vision to guide research between now and 2050.

The study was guided by a systematic literature review which started with more than 2,100 papers. The extant review and its findings are written in a conceptual nature with the concluding propositions, for the year 2050, guided by the systematic review and the authors’ personal knowledge.

It was found that research related to the psychophysiological effects of travel has greatly progressed over the past two decades. Findings include evidence that travel reduces both perceived and actual stresses and that taking more vacations has the ability to make people healthier. The study also revealed that travel can have negative effects on physiological health. The overall results led to a call for research on the psychophysiological benefits of travel between now and 2050.

The systematic review of literature was limited to studies conducted in English and to studies that included the words “travel” or “tourism” and “benefits”, stress, “health” and “wellness”. Results provide a discussion of theories that should guide the research agenda.

The review and proposed vision for research provide a detailed guide for researchers to follow. Should the proposed research come to fruition, tourism practitioners globally will have results to aid in engineering tourism experiences that could provide health benefits to visitors.

The proposed vision could have profound social implications, as the understanding of the positive and negative effects of travel should make travel experiences healthier for all. The study also proposes a call for research to determine ways to make the benefits of travel available to both the “haves” and “have nots” so that the benefits of travel can be more inclusive.

The main contribution of this manuscript is that it proposes 11 propositions for research between now and 2050 based on a thorough review of gaps related to the psychophysiological benefits of travel. The resultant propositions provide a clear and unique call for research in this area of inquiry.

本研究的主要目标是检查与旅行的心理生理益处相关的文献状况, 找出文献中的空白, 并提出从现在到2050年指导研究的愿景。

这项研究以一项系统的文献综述为指导, 该综述从2100多篇论文开始。现有的综述及其研究结果是在系统综述和作者个人知识的指导下, 以概念性的形式撰写的, 并附有2050年的结论性命题。

研究发现, 在过去的二十年里, 与旅行的心理生理益处相关的研究取得了长足的进步。研究结果包括有证据表明, 旅行可以减轻感知和实际的压力, 多度假可以使人们更健康。该研究还表明, 旅行会对生理健康产生负面影响。总体结果促使人们呼吁研究从现在到2050年旅行的心理生理益处。

本文的主要贡献是, 它根据对旅行的心理生理益处相关差距的全面回顾, 提出了从现在到2050年的11个研究主题。由此产生的主题为这一研究领域的研究提供了明确而独特的呼吁。

Los objetivos principales del presente estudio eran examinar el estado de la literatura relacionada con los beneficios psicofisiológicos de los viajes, identificar lagunas en la bibliografía y proponer una visión que guíe la investigación de aquí a 2050.

El estudio se guió por una revisión bibliográfica sistemática que partió de más de 2.100 artículos. La revisión existente y sus hallazgos están redactados de forma conceptual con las proposiciones finales para el año 2050, guiadas por la revisión sistemática y el conocimiento personal de los autores.

Se encontró que la investigación relacionada con los beneficios psicofisiológicos de los viajes ha progresado mucho en las dos últimas décadas. Resultados incluyen pruebas de que viajar reduce tanto el estrés percibido como el real y de que tomar más vacaciones tiene la capacidad de hacer que las personas estén más sanas. El estudio también reveló que viajar puede tener efectos negativos sobre la salud fisiológica. Los resultados globales condujeron a una llamada a la investigación sobre los beneficios psicofisiológicos de los viajes de aquí a 2050.

La principal aportación de este manuscrito es que propone once proposiciones para la investigación de aquí a 2050 basadas en una revisión exhaustiva de las lagunas relacionadas con los beneficios psicofisiológicos de los viajes. Las proposiciones resultantes constituyen un llamamiento claro y único a la investigación en este ámbito de estudio.

This study aims to examine consumer perception during COVID-19 and identifies cruise industry marketing strategies to fill a gap in crisis management and product pricing literature.

This study developed and validated two-factor measurement scales (vaccine perception and protective behavior), which predicted cruise intents well. This study revealed how geo-regional factors affect consumer psychology through spatial analysis.

This study recommended pricing 7-day cruises at $1,464 (the most preferred length). The results also showed that future price hikes would not affect demand and that coastal marketing would help retain customers.

This study contributed to the business, hospitality and tourism literature by identifying two new and unique factors (vaccine perception and protective behaviors), which were found to affect consumers’ intention to travel by cruise significantly. The result provided a better understanding of cruise tourists’ pricing preferences and the methods utilized could easily be applied to other cruise markets or tourism entities.

The purpose of this paper is to examine the travel motivations, perceived benefits of travel, and the utility of travel mediums among US millennials.

In order to further examine the homogeneity of millennial travelers, millennials were put into two subgroups based on their age and annual income. Data were collected in multiple phases, incorporating both qualitative and quantitative methodological approaches.

Results revealed that several significant differences exist between the proposed millennial subgroups, labeled “young and free millennials” and “professional millennials.”

Implications from this study include direction for both tourism marketers and destination suppliers based on the differences and perceptions of both groups and suggest millennials are not a homogeneous market.

Millennials are far from being part of a homogenous cohort. Therefore, the current study sought to examine differences in the benefits received from travel and the primary reasons to travel among distinct millennial segments.

The purpose of this study is to explore under-addressed issues of collaborative participation, decision-making, representation and inclusion in tourism governance in the twin cities of Bryan-College Station in Texas, USA. The study demonstrated that improved tourism governance has the potential to address underrepresented issues and contribute to sustainable community-based tourism (SCBT) success.

Semi-structured, face-to-face interviews were conducted with 40 tourism business owners/managers, key persons in cultural/community organizations, tourism associations, government officials and backstage staff (mainly ethnic minorities) to explore key issues relating to governance, collaborative participation and responsiveness relating to tourism development.

It was found that a collaborative decision-making process existed with significant opportunities for listening to various stakeholders with the majority being happy with how the governing agencies responded to them. However, some expressed concerns regarding participation in decision-making processes, the inclusion of their voices and issues of low job representation. These suggest the need for enhancing collaborative participation, representation and decision-making. Guided by the theory and results of the study, recommendations for more collaborative, responsive and inclusive governance have been suggested.

As one of the few studies exploring the under-addressed issues in tourism governance in SCBT operations, the study is believed to hold significance from the perspectives of sustainable tourism development.

This paper aims to investigate the determinants of current visitors’ festival revisit intentions. The concepts of festival quality and satisfaction were adapted and integrated with the theory of planned behavior (TPB) from social psychology to theorize a model of festival revisit intentions. In addition, given the importance of social characteristics in festival visiting behavior, the relative impacts of three modes of social influences (i.e. subjective norms, group norms and social identity) were investigated.

Statistical analyses were conducted using structural equation modeling to examine the hypothesized relationships with the data collected onsite during the Nonsan Strawberry Festival, held in Nonsan, South Korea. The eleven constructs were incorporated into the structural model to examine the hypothesized relationships among the latent factors.

Results of the analyses indicated that the proposed model had an acceptable fit to the empirical data. The overall explanatory power of the model had an R² of 84 per cent for revisit intention and an R² of 60 per cent for satisfaction. Satisfaction was found to be the strongest predictor of visitors’ revisit intensions, followed by social identity, subjective norms and group norms.

This study developed an integrated model to explain festival visitors’ revisit intentions by adopting not only visitors’ personal evaluation of the festival experience and but also a series of social influences.

Based on the results, festival managers should allocate their marketing resources for the festival program, environment and souvenirs to increase the visitors’ perception of quality. Particular attention should also be given to visitor groups and their travel companions’ influences on their intentions to revisit the festival.

The incorporation of festival quality and satisfaction and TPB extended with additional social influence variables provided a model with a theoretical basis to explain festival revisit intentions. This approach may provide an initial blueprint for further investigation of other theoretical revisit models.

The nature, value, and neglect of integrity capacity by managers and the adverse impacts that Enron executive practices have had on a range of stakeholders are delineated. An explanation is given on how moral competence in management practice is addressed by each dimension of the management integrity capacity construct (process, judgment, development, and system) and how Enron executive practices eroded each dimension. Specifically addressed is how behavioral and moral complexity can be utilized to balance the competing values of management and ethics theories to reduce the likelihood of future Enron‐like managerial malpractice. Finally, three positive action steps are recommended to improve managerial integrity capacity and remedies are proposed for victimized Enron stakeholders.

Throughout this study, the authors sought to identify the antecedents and consequences of a multi-dimensional consumption-value construct. Data were collected from sports spectators in Japan (n=372) and the United States (n=396). The results indicate that three quality dimensions (functional, technical and aesthetic quality) have a significant impact on their respective value dimensions in the context of sporting events. Moreover, the constructs of entertainment and community prestige have positive effects on customers' behavioural intentions.

Despite the increasing popularity of women-owned businesses in the marketplace, relatively few studies in the hospitality literature have focused on these businesses. Hence, this study aims to examine the impact of femvertising and purplewashing on consumers’ willingness to pay a premium at women-owned restaurants, as well as the role of feminist self-identification and psychological closeness underlying these associated effects. The study aims to provide insights into women-owned restaurant marketing strategies and to highlight the importance of authentic brand activism in consumer behavior in the restaurant industry.

Building on Construal Level Theory, this paper conducts two online experiments with 486 US participants who have dined at or ordered takeout from a restaurant. The studies aim to investigate consumers’ opinions about brand activism strategies (i.e. femvertising and purplewashing) in restaurants.

The results of two experimental studies indicate that a femvertising strategy increases consumers’ willingness to pay a premium for a women-owned restaurant compared to a non-women-owned restaurant. Moreover, consumers who identify more strongly as feminists are more likely to pay more for women-owned restaurants when purplewashing is absent (vs present). Additionally, psychological closeness serves as an underlying mechanism that explains these effects.

This study provides clear and actionable recommendations to help business stakeholders, owners and managers to market and advertise women-owned restaurants. For example, women-owned restaurant practitioners should feature women empowerment messaging in their advertisements to attract more consumers. However, they should avoid using purplewashing and other inauthentic brand activism practices in advertisements.

This research contributes to the hospitality literature on women entrepreneurship by exploring the effective marketing strategies of women-owned restaurants and investigating how to advertise women-owned businesses in the hospitality field. To the best of the authors’ knowledge, it is also the very first study to explore the role of femvertising and purplewashing in consumers’ food-related decision-making.

The purpose of this paper is to examine spectator perceptions of service quality at the Formula One (F-1) event in Shanghai by means of Martilla and James’ Importance and Performance Analysis (IPA).

The items were plotted on the four IPA dimensions, including: Concentrate Here; Keep Up the Good Work; Lower Priority; and Possible Overkill.

The results indicated that staff courtesy seems to be the strength of the event. However, concession quality, food prices, and arena accessibility, including restrooms at the Shanghai F-1 event, did not meet spectators’ expectations. In addition, the results suggested that in any spectator sporting event, food consumption helps to create a positive experience. Therefore, IPA revealed that service quality related to concessions, food pricing, and arena accessibility at the Shanghai F-1 are in need of immediate improvement, whereas staff courtesy and race visuals were satisfactory.

The findings will help marketers prioritize certain services and offer strategic direction in effective service provision by highlighting management problems.

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the psychometric properties of the service quality model. A structural equation model (SEM) revealed that the service quality construct impacts both satisfaction and behavioural intention. Also, behavioural intention is influenced by ticket pricing and satisfaction. Managerial implications of these results are discussed and guidelines for future research are suggested.