This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002585. When citing the…
Abstract
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002585. When citing the article, please cite: James D. Goodnow, Rustan Kosenko, (1990), “Strategies for Successful Penetration of The Japanese Market or How to Beat Japan at Its Own Game”, Journal of Consumer Marketing, Vol. 7 Iss: 4, pp. 15 - 23.
James Goodnow and W. Elizabeth Goodnow
The surging growth of state export promotion budgets in the UnitedStates should be justified by evaluating the effectiveness of theactivities they support. This study relates the…
Abstract
The surging growth of state export promotion budgets in the United States should be justified by evaluating the effectiveness of the activities they support. This study relates the assessment of export promotion efforts to the level of state export activity. Multiple correspondence analysis was used to analyse the telephone survey data collected from export promotion officials in 45 states. Findings show relationships among the level of state export activity and the level of effort required for evaluation, the size of export promotion budgets, and the use of selected export promotion activities.
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Theories on international trade and investment as well as those relating the nature of the product to the length of the channel suggest that mode of entry decisions should result…
Abstract
Theories on international trade and investment as well as those relating the nature of the product to the length of the channel suggest that mode of entry decisions should result from the analysis of a wide variety of factors. The purpose of this article is to show how such theories might be related to practice through the development of decision support tools. Emphasis is given to a microcomputer software package developed to aid international mode of entry assessment.
James D. Goodnow and Rustan Kosenko
Discusses the cultural and distribution problems facing Westernfirms wishing to penetrate the Japanese domestic market. Suggests anumber of strategies to circumvent these…
Abstract
Discusses the cultural and distribution problems facing Western firms wishing to penetrate the Japanese domestic market. Suggests a number of strategies to circumvent these barriers. Concludes that in addition to a positive strategy, Western firms need to adjust their negotiation strategies and acquire an understanding of the Japanese concept of human relations in business.
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Sudhir H. Kale and D. Sudharshan
The proposed approach to international segmentation capitalises on the inherent similarities across groups of consumers in different countries. By making the customers and not…
Abstract
The proposed approach to international segmentation capitalises on the inherent similarities across groups of consumers in different countries. By making the customers and not countries the basis of a firm's international marketing strategy, this approach not only facilitates increased consumer orientation, but also offers the potential to optimise the profits of a multinational firm at a global level.
Relying upon personal interviews with 70 companies, this article offers some conclusions on the nature and scope of international marketing research activities. Specifically, the…
Abstract
Relying upon personal interviews with 70 companies, this article offers some conclusions on the nature and scope of international marketing research activities. Specifically, the analysis provides a general characterization of such activities and gives specific examples of how companies approach international marketing research. Various indicators of market potential used by companies are also discussed. A categorization of research themes is offered based upon level of company internationalization. Use of various sources of information is discussed. Finally, specific approaches to foreign market opportunity analysis are highlighted and illustrated with company experiences.
Most years, several AIB members are elected as AIB Fellows on account of their excellent international business scholarship, and/or past service as AIB President or Executive…
Abstract
Most years, several AIB members are elected as AIB Fellows on account of their excellent international business scholarship, and/or past service as AIB President or Executive Secretary. The Fellows are in charge of electing Eminent Scholars as well as the International Executive and International Educator (formerly, Dean) of the Year, who often provide the focus for Plenary Sessions at AIB Conferences. Their history since 1975 covers over half of the span of the AIB and reflects many issues that dominated that period in terms of research themes, progresses and problems, the internationalization of business education and the role of international business in society and around the globe. Like other organizations, the Fellows Group had their ups and downs, successes and failures – and some fun too!
The narratives that would give meaning to at least four generations of scholars and practitioners are amplified in the discourse growing out of the elements of technical…
Abstract
The narratives that would give meaning to at least four generations of scholars and practitioners are amplified in the discourse growing out of the elements of technical rationality, pragmatism, evolution, and the rush of different ideas and new institutions that punctuate the Progressive period. The narratives explored below persist in public administration from the beginning of the twentieth century: preparation for the rise of national institutions, the citizen-state relationship, reconciling democracy and administration, and science and scientific management. Throughout the paper, the author's interest in the reconciliation of freedom and order is explored in the relationship between self and community, citizen and nation, and politics and administration.