Chad Plenge, Jordon Swain and James Cornwell
The case was created via an interview of the protagonist in 2018 at the US Military Academy by the authors.
Abstract
Research methodology
The case was created via an interview of the protagonist in 2018 at the US Military Academy by the authors.
Case overview/synopsis
The case describes the dilemma First Lieutenant Williams faces when his platoon sergeant unexpectedly leaves. Organizational norms and accepted practices suggest Lieutenant Williams should choose the most senior squad leader, Staff Sergeant Boyer. The departing Platoon Sergeant even recommended Staff Sergeant Boyer. However, based on recent observations, Lieutenant Williams felt Staff Sergeant Boyer may not be the best fit. Instead, the lieutenant considered choosing the newest squad leader, Staff Sergeant Harrison, who seemed to be highly proficient, but had yet to prove himself. Before the lieutenant could fully weight his options, Staff Sergeant Boyer confronted him about a decision.
Complexity academic level
This case is designed for use in undergraduate courses on leadership and management. The case was not only designed primarily for teaching a lesson on organizational justice, but can also be used to integrate lessons on communication, power and influence, and decision making. Each of these elements is present in the case. The instructor can choose to incorporate them into the lesson for a more wholly encompassing lesson or choose to focus on only the organizational justice aspects at play in the case.
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Carolin Plewa and Pascale G Quester
A prolific stream of research has demonstrated the unique potential of sports sponsorship to contribute to corporate image and to influence audiences around the world. Meanwhile…
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A prolific stream of research has demonstrated the unique potential of sports sponsorship to contribute to corporate image and to influence audiences around the world. Meanwhile, the concept of corporate social responsibility (CSR) has increasingly been identified in the literature for its potential to deliver a degree of competitive advantage. This paper builds on both these theoretical fields to develop a conceptual framework linking the effectiveness of sports sponsorship with the sponsors' CSR commitment to both employees and consumers.
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Abel Duarte Alonso and Michelle O’Shea
In the highly competitive professional sports industry, managers of a newly established competition face many challenges, including “converting” or gaining the allegiance of new…
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In the highly competitive professional sports industry, managers of a newly established competition face many challenges, including “converting” or gaining the allegiance of new groups of consumers (fans, spectators) to their colors. One critical aspect in the converting process relates to the “ideal” game-day experience as perceived by would-be consumers. Gaining knowledge about this area could be critical to professional sport marketers in enhancing the perceived quality of sport events. This study examines the ideal football experience among 1,412 fans of an Australian A-League football (soccer) club. The importance of a lively atmosphere, that of high turnouts of spectators and the opportunity to watch quality and attacking football are highlighted in most comments, even relegating the game’s final score (winning) to a more marginal level of importance. Some of the implications of the findings for professional football marketers and avenues for future research are presented and discussed.
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Yanan Sun, Guoyin Zhang, Michael G. Edwards and Chenfeng Li
The purpose of this paper is to systematically investigate the hydraulic fracture branching phenomena in porous media under different loading conditions and the stepwise…
Abstract
Purpose
The purpose of this paper is to systematically investigate the hydraulic fracture branching phenomena in porous media under different loading conditions and the stepwise phenomenon. The effect of the pore pressure in hydraulic fracturing branching is studied, and more evidence for the stepwise phenomenon with the peridynamics approach is provided.
Design/methodology/approach
A fully coupled fluid-filled explicit peridynamics model is developed to simulate the complex evolution of crack branching and stepwise phenomena in saturated porous media. Based on the peridynamics theory, an explicit time integration scheme is used to solve the coupled equation system including rock deformation, fluid flow and fracture propagation. Using the proposed model, a series of peridynamic computational tests are performed to examine two common kinds of phenomena observed in hydraulic fracturing: the crack branching phenomenon and the stepwise phenomenon.
Findings
For crack branching phenomenon, the results obtained indicate that sufficient loading is required in order to initiate the crack branching process. Compared with the stress applied on crack surfaces condition, crack branching is more easily induced with the stress applied on boundaries. In addition, for the fluid-driven crack (stress applied on crack surfaces), the existence of pore pressure will depress the growth and branching of the crack. For stepwise phenomena, the results obtained indicate that the peridynamics is a promising tool to study the stepwise phenomenon. The stepwise phenomenon is more distinct under mechanical loading conditions due to the solid behaviour. A sudden jump or crack extension will happen when enough energy is accumulated in the hydraulic fracturing system.
Research limitations/implications
In this study, the explicit method is used, which means it is conditionally stable, and the critical time step needs to be decided. The reason to use the explicit method is for the study purpose; the explicit method is faster and has no need for matrix inversions.
Originality/value
This study helps to understand the effect of the pore pressure in hydraulic fracturing branching and provides more evidence for the stepwise phenomenon with peridynamics.
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Lesbian, gay and bisexual (LGB) employees constitute one of the largest, but least studied, minority groups in the workforce. This article examines what we know, and what we need…
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Lesbian, gay and bisexual (LGB) employees constitute one of the largest, but least studied, minority groups in the workforce. This article examines what we know, and what we need to know, about the career and workplace experiences of this understudied population. The construct of sexual identity is defined, followed by a review of the research on sexual orientation in the workplace. Then an analysis of the differences between LGB employees and other stigmatized groups is presented. Three unique challenges facing LGB employees are identified, and conceptual models are developed that explain underlying processes. Finally, career theories are critically analyzed, and an identity-based longitudinal theory of LGB careers is presented.
The purpose of this paper is to explore the role of brand associations and the formation of attitudes towards a new sponsor. Specifically, the paper evaluates the Under Armour…
Abstract
Purpose
The purpose of this paper is to explore the role of brand associations and the formation of attitudes towards a new sponsor. Specifically, the paper evaluates the Under Armour brand and its anomalous position in the Barclay’s Premier League.
Design/methodology/approach
The research design is longitudinal, qualitative and interpretivistic, utilising 26 online focus groups with 213 participants over a 24-month period encompassing the 2012/2013 and 2013/2014 Premier League seasons.
Findings
The results indicate that Under Armour’s lack of football (soccer) presence in the context of the Premier League offered significant differentiation, as it diminished “common ground” with other fans, offered the opportunity to create personal identities beyond the club and the consumption of kit apparel, and was seen as positive given the articulation that brands such as Nike and Adidas were “forced” onto fans. Additionally, for the first time in the sports sponsorship literature, the findings reveal fans engaging with brands in a utilitarian manner, expressing concerns relating to cost, durability, functionality and value for money.
Research limitations/implications
This study is exploratory in nature and highly contextualised, and a larger-scale study of the phenomenon is desirable. This study extends the literature on fans’ perceptions of sponsoring brands and shows that a new sponsor, without prior league or club associations, can generate significant brand interest and elicit consumption behaviours beyond team apparel.
Practical implications
The findings suggest that there are considerable opportunities for “outside” brands to garner a market share and instigate loyalty through sponsorship. Subsequently, kit manufacturers should consider strategies that encompass entry into new sporting areas.
Originality/value
The study reveals that fans seek uniqueness and differentiation in a sponsoring brand, with brand image paramount in relation to the club and to both social and personal identity.
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Sarah Kelly, Michael Ireland, Frank Alpert and John Mangan
Two studies were undertaken with the aim of determining the nature and prevalence of exposure to alcohol sponsorship communications associated with sport. Study 1 reports a…
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Two studies were undertaken with the aim of determining the nature and prevalence of exposure to alcohol sponsorship communications associated with sport. Study 1 reports a content analysis of alcohol sponsors' leveraging across popular sporting events. Study 2 examines alcohol sponsors' activation in social media. A high proportion of alcohol sponsorship messages containing content appealing to young adult drinkers are revealed across multiple media. Events and policy implications are addressed.