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Conspicuous consumption refers to the competitive and extravagant consumption practices and leisure activities that aim to indicate membership to a superior social class. Studies examining the symbolic role of luxury brands and status symbols, and the importance of interpersonal relations and upward social mobility via consumption choices, have been widely discussed in the marketing and consumer behaviour literature. There is, however, limited research on how the all‐encompassing concept of “conspicuous consumption” has evolved since the introduction of the term by Thorstein Veblen in 1899 in The Theory of the Leisure Class. This paper seeks to review some of the issues.

Using a chronological periodization the paper examines and discusses the impact of wider institutional and socio‐economic forces on the evolution of conspicuous consumption phenomena. The paper adopts a historical framework related to economics and marketing.

The paper shows how the concept of “conspicuous consumption” has been reinvented with different terminology during the twentieth century by marketing and consumer behaviour theorists.

The paper discusses and examines the socio‐economic factors behind the changing consumption patterns of “conspicuous consumers” throughout the twentieth century. It is valuable for marketing academics, students and marketing practitioners interested in the evolution of status symbols.

This paper is a practical attempt to contribute to the ongoing reappraisal of the dichotomies and categories that have become prevalent throughout marketing research.

The paper reviews current literature on incommensurability and undertakes a comparative re‐examination of two studies.

How the authors view their research is constituted in retrospective terms through a marketing and consumption logic based on the principles of division, distinction and difference. Re‐examination of some empirical case material suggests that in practice the perceived duality separating research traditions is unsound. A misplaced reading of paradigm incommensurability has resulted in research practices appearing oppositional and static when they are essentially undifferentiated and dynamic. An over‐socialised research epistemology has raised the tangible outcomes of research activities to be dominant in directing research practice.

The comparative analysis is illustrative rather than representative.

The paper offers an applied exposition of theoretical debates in marketing research concerning paradigm incommensurability.

Consumer research and marketing rarely examine illegal forms of economic life despite the fact that market terminology is often (and increasingly) applied to describe the exchange relations in illicit markets like prostitution and drug consumption. Represents an attempt to use a consumer research perspective to explore the youth consumption of illicit recreational drugs. The findings show that the illicit structure of the market for recreational drugs has a direct effect on the consumer decision‐making process in terms of expectations, risk judgments and source credibility. The findings highlight the importance of social networks and implicit exchange relations in the market for recreation drugs. The paper concludes that there is value in a drawing on a consumer research approach to examine illicit marketing contexts.

In this paper, we outline the rationale for developing the Survey of the Status of Social Studies (S4). The instrument contains items for analyzing the organizational structure, instructional decision-making, professional attitudes, and demographics of social studies teachers. Nationally-inclusive data generated from this survey analysis were used to examine the technical and theoretical validity of the instrument. Incorporating factor analysis, findings suggest constructs embedded within S4 related to social studies pedagogy, content emphases, and technology-use that reflect extant theory. As such, the S4 and accompanying nationwide data set offer social educators a valuable resource for fostering professional development and policy.

The purpose of this qualitative study was to design and implement a model of cultural-responsiveness within a social studies teacher education program. Specifically, we sought to understand how pre-service grades 6-12 social studies practitioners construct culturally responsive teaching (CRT) in their lesson planning. In addition, we examined the professional barriers that prevented teacher-candidates from actualizing culturally responsive pedagogy. Incorporating a conceptual model of Review, Reflect, and React, 20 teacher candidates in a social studies methods course engaged CRT theory and practice. Thematic analysis of lesson plans and clinical reflections indicated successful proponents of CRT critically analyzed their curriculum, explored the diverse needs of their students, and engaged learners in culturally appropriate social studies pedagogy. Findings also showed that unsuccessful CRT was characterized by a lack of content knowledge, resistance from the cooperating teacher, and a reliance on the textbook materials.

Recent global migration trends have led to an increased prevalence, and new patterning, of intercultural family configurations. This paper is about intercultural couples and how they manage tensions associated with change as they settle in their new cultural context. The focus is specifically on the role food plays in navigating these tensions and the effects on the couples’ relational cultures.

A qualitative relational–dialectic approach is taken for studying Polish–Irish intercultural couples. Engagement with relevant communities provided multiple points of access to informants.

Intercultural tensions arise as the couples jointly transition, and food consumption represents implicit tensions in the household’s relational culture. Such tensions are sometimes resolved, but sometimes not, leading to enduring tensions. Dialectical movement causes change, which has developmental consequences for the couples’ relational cultures.

This study shows how the ways that tensions are addressed are fundamental to the formation of a relational family identity.

Recommendations emphasise the importance of understanding how the family relational culture develops in the creation of family food practices. Marketers can look at the ways of supporting the intercultural couple retain tradition, while smoothly navigating their new cultural context. Social policy analysts may reflect on the ways that the couples develop an intercultural identity rooted in each other’s culture, and the range of strategies to demonstrate they can synthesise and successfully negotiate the challenges they face.

Dealing simultaneously and separately with a variety of dialectical oppositions around food, intercultural couples weave together elements from each other’s cultures and simultaneously facilitate both relational and social change. Within the relationship, stability–change dialectic is experienced and negotiated, while at the relationship’s nexus with the couple’s social ecology, negotiating conventionality–uniqueness dialectic enables them reproduce or depart from societal conventions, and thus facilitate social change.

The basic thesis espoused in this chapter is that a discourse analytic approach, that explores managers’ stories, is equally valid as a more typical case study approach that seeks confirmatory data. Depth interviews with industrial network participants are conducted and described; interviews where managers are encouraged to talk of their lived experiences, beliefs, attitudes, and intentions. Specifically, this case study presents a qualitative exploration of identity processes in industrial networks, in particular social constructions of Indian modernity. The analysis suggests what these constructions mean for the management of buyer–seller relationships (cf. Bagozzi, 1995). The study also reflects calls for more empirical research to be undertaken to improve understanding of contemporary marketing practices, especially in large emerging market economies such as India and Brazil (Dadzie, Johnston, & Pels, 2008). Discursive data were collected in the form of transcripts from semi-structured interviews with a variety of managerial participants involved in trade between New Zealand (NZ) and India. All the participants are Indian, with interviews taking place in 2006 in Delhi, Mumbai, Bangalore, and Chennai. Interviews were conducted in English; with 23 individuals representing organizations operating in the lumber, wool, horticulture, dairy, engineering, IT, tourism, and education industries, they lasted between 45 and 90 minutes, and were recorded on audio and video media. The study goes some way toward addressing the dominant Western perspective prevalent in most studies of business relationships, and shows how discourse analysis can provide a rich analytical perspective on business-to-business relationships.

Religion and spirituality (R/S) are recognized components of recovery-oriented mental health services. This study aims to present a clinically focused tool for assessing R/S interest among veterans with serious mental illness (SMI).

A questionnaire including 39 items was developed by experienced chaplains and mental health clinicians and administered to modest pilot sample of 110 participants in a recovery-oriented program at a medical center of the US Veterans Health Administration (VHA).

Altogether 40 (37%) participants said they would like R/S issues to be a greater part of their treatment (i.e. very or extremely). A screening tool to identify veterans for referral to R/S focused interventions was developed based on the selection of the five items most strongly loading on the strongest factor in a factor analysis.

First, the identification of items for the survey was made on the basis of clinical experience with issues discussed by veterans in a VA recovery-oriented program and thus are based on clinician experience and their association with a stated desire for more R/S in their treatment. Since no gold-standard measure of “religion/spirituality” has been universally established and validated, this method, though imperfect, was accepted as practical and as having face validity. Furthermore, the sample size, while substantial, was limited and was not representative of the general population. Again, this was a pilot study of a unique effort to identify R/S issues of greatest relevance in a recovery program for people with SMI.

In this SMI sample, 36% of the participants said that they would like more R/S to be incorporated into their treatment. Factor analysis showed the desire for uplifting religious/spiritual community to be the predominant factor and formed the basis for a five-item screening tool that can be used to briefly identify services needs in this area of recovery.

This screening tool can help incorporate religious and spiritual issues into mental health treatment, and area of importance that is often neglected. The results could help destigmatize this area of recovery practice for people with SMI.

This R/S survey of SMI adults suggests that over one-third of the participants in a pilot sample in a recovery-oriented program would like more R/S emphasis in their treatment. Factor analysis showed the desire for uplifting religious/spiritual community to be the predominant factor.