Search results

This paper analyses the moderation effect of country culture in the reciprocal relationship between the strategic orientations (Organizational entrepreneurship, organizational innovation and Organizational learning) and the export performance of the firms in two countries with different cultural characteristics (Sociability and Performance). In the same way, it is intended to evaluate if there is a reciprocal relationship between strategic orientations and export performance.

In order to achieve the objectives of the research, a structural equations model is made. One of the benefits of this model is that it allows not only to analyze of the causal relationships of the study variables but also to identify of the behavior presented by the firms in their export performance activities. The database contains 400 SMEs from Colombia and Vietnam, with an export performance developed during 2022.

It was possible to verify a reciprocal relationship between the strategic orientations of organizational entrepreneurship and organizational innovation. However, the relationship between organizational learning and export performance must be validated. Similarly, it was found that countries with a cultural focus on performance will have better export performance than those with a focus on sociability.

The main limitation of this study is the focus on only two countries with diverse cultural characteristics. Future research will aim to verify these relationships with a more significant number of countries and over a more extended time range.

According to the results, assessing the firms' strategies to prioritize product innovation is necessary. This axis is fundamental because it is the means to create value for products and develop the capacities and resources necessary to compete in the international arena.

Among the most critical implications of a country are the social ones. Thus, to the extent that the results in innovation are more evident in the management area, this will help improve the production platform and general conditions at the country level.

The most significant value of this research is in studying the moderation effects of cultural approaches at the country level in the bidirectional relationships studied in this work.

A large part of the most recent studies in innovation focuses on the need to investigate the cultural differences between countries. Many of the approaches used focus on Hofstede as the most recognized perspective in international business. The Hofstede perspective requires a deeper analysis of the most profound components in the countries, such as values and beliefs. The purpose of this study is identify the drivers in creating innovation trajectories over time, focusing on different values that influence the innovation processes. These trajectories allow investigating the comparability in the innovation performance of the countries.

Time-series analysis is performed to achieve the research’s goal, considering the innovation inputs and people’s values and influence on innovation output. The Global Innovation Index and the World Value Survey (WVS), which comprise data from countries on different continents, were used in this investigation. The trajectories analysis technique examines differences in innovation trajectory among countries with cultural orientations toward traditional, secular, survival and self-expression values.

In the literature, it can be found that in more socially open societies, the results in innovation are higher than in societies with opposite values, as is the case of traditional vs secular rationale. On the other hand, societies with a tendency toward self-expression will be characterized by a constant search for individual liberties that promote the search for scientific and technological alternatives for problem-solving, contrary to those with survival characteristics.

Considering the results obtained in the study about the values and their relationship with innovation at the country level, the main limitation is the WVS information. This limitation is based on the need to complement the information obtained with other sources of information that allow comparisons to be made from the different cultural approaches that exist.

The findings allow us to contemplate a more general vision of the cultural factors that affect the social dynamics and, therefore, the industrial and commercial dynamics of a country. The managers can use this type of results in the design of strategies that allow them to contemplate adaptation processes that are more appropriate to the cultural contexts in which they operate are worked on in this research.

One of the main contributions is related to the possibility of understanding the relationship between the cultural dynamics of a country and the results in innovation, especially in the time.

The trajectory analysis, specifically Inglehard’s perspective concerning cultural dimensions and innovation, has not been used in the literature. This type of analysis will make it possible to have studies that allow subsequent comparisons to be made with other perspectives, especially at the country level.

Societal changes and technological development have brought about drastic lifestyle change in the past decades. This drastic change is evident when comparing the lifestyle and general characteristics of generations who have been born immersed in this technological context to those of other generations. The objective of this paper is to analyze brand image (BI) as determinant of brand attitude (AB), and the moderating effect of brand equity (BE), in the use of online information among millennial shoppers from Colombia. In general, the purpose of this paper is to contribute to existing literature related to the importance of generational membership in classifying individuals regarding brand perception (BI, AB and BE) and association with the use of shopping channels between different generations.

A hierarchical regression model is estimated with a sample of university students in Colombia who are considered potential coffee consumers, and who were classified as millennials based on their age.

The results support that BE effect has a greater impact on AB when consumers have a good BI. Millennials also use more online communication sources to create brand perceptions.

Nevertheless, few studies have concurrently analyzed the characteristics of brand building and types of sources of information (online vs offline). This paper attempts to analyze the behavior of millennial consumers and the use of information channels online vs offline to manage brand and analyze BI, AB and BE.

The main objective of our study is to shed light on how perceived enjoyment influences the intricate relationship between value cocreation and consumer satisfaction, with a specific focus on the realms of tourist services.

To achieve the objective outlined in this research, an information survey was carried out on 400 consumers of tourist services who have participated in virtual cocreation processes through digital platforms. As a data analysis technique, the dynamic structural equation modeling (DSEM) analyzes the causal relationships between the elements under study.

Our extensive analysis draws upon the data collected through a survey spanning from 2018 to 2023, encompassing 400 participants who actively engaged in value cocreation processes in both physical and virtual settings. Our investigation considers two competing models to elucidate the role of perceived enjoyment. Our findings, established through DSEM illuminates that perceived enjoyment predominantly functions as a mediator, exerting a more pronounced influence on the connection between value cocreation and consumer satisfaction. Contrary to a moderating role, perceived enjoyment emerges as a significant mediator in our study.

The most significant addition is recognizing virtual value cocreation behaviors in tourist sector activities over time, primarily because it indicates the likelihood of negative repercussions of its usage. Furthermore, it must be capable of designing surroundings according to the characteristics of customers in terms of immersion and technology usage, preventing a rise in stress situations that might result in more negative consequences than planned. Another important insight is that virtual value cocreation initiatives have detrimental long-term implications, particularly in tourism.

This study aims to analyze the effects of cultural orientations (performance and sociality) on the trajectories of innovation inputs and their results in different countries worldwide between 2011 and 2021.

As a technique for data analysis, one of the spatial Bayesian models and Gray forecasting methods is used. This technique is adequate to achieve the objectives of the investigation because it allows analyzing how the variables move in time ranges and allow the generation of forecasts. This model also allows knowing if there are spills, which investing in a country can positively affect countries with geographical proximity. The databases used were the Global Innovation Index with data from 131 nations and the Globe Project with data from 157 countries between 2011 and 2021. The variables analyzed are institutions, human capital, research infrastructure, market sophistication and business sophistication. On the other hand, regarding moderations of cultural orientations, The Globe Project developed two factors: performance orientation (high degree of masculinity, avoidance of ambiguity, power distance and future orientation) and humane orientation (high-level of femininity, institutional and societal collectivism).

The results reveal that all inputs grow at different rates over time. In the case of institutions, it is the most difficult to generate changes over time. However, human capital, market sophistication and business sophistication are the ones that have grown the most over time, regardless of the country’s cultural orientation.

Among the main limitations is the set of data used because it only considers one approach to culture, especially the one considered by Hofstede. However, other approaches could help evaluate the results of this research. Considering the results obtained, the study attempts to provide a different view of the effects of cultural variables on companies’ innovation performance in different countries in the world. In the same way, evaluating these effects allows firms to consider variables associated with the country that will affect the strategies and performance of the firm.

The results achieved make it possible to strengthen the analysis of the countries’ strategies when it comes to innovation, especially in the permanent evaluation of the results that allow to encourage changes in the execution of innovative activities to maintain their performance over time.

The contributions allow us to understand the dynamics of innovation in the knowledge and creative outputs of countries over time.

The trajectory analysis used in the data analysis is perhaps one of the most robust techniques that makes a time series analysis. This allows identifying trajectories for the independent variables of the study and their influence on the innovation of the country.

This study examines the efficiency dynamics of public health service providers in Colombia between 2010 and 2021. In order to achieve this objective, a data panel is utilized to assess the effectiveness of 841 institutions across three levels of complexity (1, 2 and 3) in providing patient care, taking into account user satisfaction from 2010 to 2021.

By employing growth mixture analysis (GMA) and other statistical techniques, we may identify unique efficiency profiles among hospitals with different levels of complexity.

The results demonstrate varied efficiency patterns, with certain profiles generally retaining or improving efficiency over time, while others observe fluctuations or reductions. Efficiency outcomes are significantly impacted by factors such as capital investment, operational costs and workforce mix. Efficiency levels can be improved by making strategic investments in capital infrastructure and implementing effective operational cost management.

Changes in the healthcare market conditions in recent years in Colombia have compelled healthcare providers (IPS) to transform themselves into sustainable organizations.

The purpose of this paper is answering two research questions: What are the trajectories of persistence in exporting followed by different groups of firms? What factors relate to each trajectory of persistence in exporting? The authors propose and test a framework that links operational and marketing firms’ capabilities to different trajectories of persistence in exporting.

Using a dataset of 2,913 firms over 14 years from the annual manufacturing survey in Colombia (AMS), the authors explored the trajectories of persistence in exporting. The authors applied data envelopment analysis to measure operational and marketing capabilities and group-based trajectory modeling to discover and link such trajectories to firms’ capabilities.

The authors identified four trajectories of persistence in exporting. Also, the authors found that while the interplay between marketing and operational capabilities relates positively to the non-exporting trajectory and negatively to the persistent trajectory, operational capabilities relate positively to the erratic trajectory and negatively to the slow growth trajectory of persistence in exporting. Meanwhile, marketing capabilities do not relate to any trajectory.

Policymakers should help firms develop marketing and operational capabilities to compete globally to motivate them to export and persist in exporting. Policymakers should avoid stimulating firms to reinforce learned and familiar capabilities that cannot leverage desirable trajectories of persistence in exporting.

The authors introduce the trajectories of persistence in exporting, providing a fresh perspective for analyzing exporting behavior over time. The authors have also proposed and tested a unique framework that links operational and marketing firms’ capabilities to these trajectories, thus contributing to the existing body of knowledge on exporting behavior by firms from emerging markets.

The purpose of this paper is to propose a training and development (T&D) evaluation model that includes new societal indicators, considering the growing demand to do so. Three complementary studies were done. Study I used a framework for T&D evaluation that includes societal impact in it. Study II investigated which levels of T&D Brazilian organizations use. Study III went deeper into practitioners' vision on such theme.

Three multimethod studies were done, over ten years (2001-2011). Study I focused on the evaluation of a professional formation program and used a quasi-experimental design. In Study II a survey was done with 1,150 organizations, searching for T&D evaluation strategies. Study III was a qualitative research with T&D professionals on societal impact.

Impacts at the individual, organizational and societal levels were identified in Study I. Study II showed that most Brazilian organizations measure solely the individual level. Study III identified that the societal impact is sole and rarely measured by public organizations and large business corporations where a T&D department is fully operating

The indicators of societal and organizational outcomes used are appropriate for evaluating a specific T&D program. Other programs would require their own indicators (e.g. absenteeism, health, well being).

The results of this study highlight an increasing demand for the recognition of organizational and societal indicators in T&D evaluation. Practitioners should be aware of this fact.

This study uses indicators that are beyond the walls of the organization. It contributes to the development of T&D evaluation tools and points to new challenges towards societal effects of T&D activities.

The purpose of this paper is to contribute to thecomprehension of management education in the Global South, focusing on how contextual specificities, exemplified in the Colombian case, have driven curricular reforms. These reforms harmonize traditional practical training with a substantial emphasis on humanities education. to 

Using a historical approach, this study conducts a heuristic and hermeneutic analysis of historical primary documents from archives, secondary sources and interviews.

The curricular reforms in Eafit’s Business Administration program responded to the need to diverge from a model borrowed from the United States. This departure leads to organic transformations that empower the inclusion of humanities for holistic professional manager education. This holistic approach was aimed to equip graduates to address organizational challenges and unique local issues, transcending conventional boundaries of education.

This research serves as an initial exploration of a Global South case, laying the groundwork for future analyses of analogous cases. Comparative studies may eventually provide a more comprehensive understanding of management education beyond the Global North.

This work pioneers a relatively unexplored area of literature by investigating the history, unique aspects of business administration curricula and the role of curricular reforms within specific contexts. It is particularly pertinent in understanding the distinctive characteristics of business schools in the Global South. These institutions initially took inspiration from well-established American counterparts and literature reflecting Northern Global settings. However, they introduced innovations tailored to their local demands. This study spotlights the distinctive character of management education in Latin America, emphasizing a robust humanistic component.