Esta investigación utiliza la Teoría Basada en Recursos como base para un modelo que permite integrar las acciones organizacionales con las variables que pueden moderar, directa o…
Abstract
Propósito
Esta investigación utiliza la Teoría Basada en Recursos como base para un modelo que permite integrar las acciones organizacionales con las variables que pueden moderar, directa o indirectamente, su impacto en el alto desempeño de los clubes de fútbol.
Diseño/metodología/enfoque
Se desarrolla una contrastación empírica en tres fases. La primera fue la técnica de regresión lineal. En segundo lugar, un análisis multivariado de covarianza (MANCOVA) y el tercer procedimiento, una regresión por mínimos cuadrados en dos fases. El objetivo de usar estos dos últimos procedimientos fue evaluar el efecto conjunto de las variables independientes sobre las variables dependientes, así como los efectos de interacción entre las mismas.
Hallazgos
Se validan las relaciones, directas e indirectas, entre las variables organizacionales y decisionales previstas en el modelo. También se valida la importancia de las acciones promocionales del club, para lograr competitividad basada en su desempeño o resultados.
Limitaciones de la investigación/implicaciones
Investigaciones futuras se podrían replicar en otros países, usando muestras más grandes con técnicas estadísticas más complejas. También, se podría contrastar si las relaciones encontradas pueden variar según las culturas, o pueden usarse otras variables no contempladas en este estudio.
Implicaciones prácticas
El cuestionario usado es una fuente de información fiable para los directivos de marketing de los clubes de fútbol, puesto que las escalas pueden ser usadas como guías para evaluar y diagnosticar su potencial de competitividad basada en el desempeño.
Implicaciones sociales
Los clubes de fútbol tienen un desarrollo e impacto directo en la sociedad. Por ello, las implicancias en el club recaerán en el entorno cercano (aficionados y sociedad) a este.
Originalidad/valor
Esta investigación aporta varias contribuciones fundamentales a la literatura sobre la competitividad organizacional en el sector deportivo, con aplicación específica a los clubes de fútbol. Este es uno de los escasos estudios que muestran que la competitividad es el resultado de una dinámica motivacional y organizativa, y que el éxito de los clubes se basa en un fenómeno más complejo que solo la asistencia a los eventos. También, es una investigación en un país emergente, lo cual extiende la aplicabilidad teórica y práctica del fenómeno estudiado.
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Jaime Rivera and Víctor Alarcón
This study aims to propose and test a model of educational quality in marketing-management by incorporating resource-capability variables that are linked to learning outcomes for…
Abstract
Purpose
This study aims to propose and test a model of educational quality in marketing-management by incorporating resource-capability variables that are linked to learning outcomes for students and the competitive positioning of universities.
Design/methodology/approach
Drawing on the resource-dependence theory, this study develops a comprehensive model for measuring educational quality. A sample comprising Spanish university teachers has been used to test the hypothesised relationships by using a two-stage least squares regression analysis while controlling for the possible effect of the public/private nature of the university.
Findings
The results validate the model and show that educational capabilities are reliable variables for predicting the educational quality of marketing-management programmes at Spanish universities.
Research limitations/implications
Similar to all educational research studies, certain problems have been acknowledged with respect to the data and the theoretical constructs that are used in the study. Future studies can replicate this study’s model by using more direct objective measures of the theoretical constructs and extend the study to other countries with different educational contexts.
Practical implications
The results provide guidance to marketing teachers at a university in designing high-quality marketing-management educational programmes and in developing self-diagnostic tools that can determine a university’s likelihood of competitive success.
Originality/value
This study is one of the few studies to apply the resource-dependence theory to the analysis of the variables associated with the quality of marketing-management education. In doing so, the study presents original multiitem scales to improve the measurement of model constructs.
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Nora Lado, Albert Maydeu‐Olivares and Jaime Rivera
Most researchers have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct’s measure. We present a study…
Abstract
Most researchers have studied economic performance linked to market orientation, while a lesser interest has been shown in validating this construct’s measure. We present a study of market orientation designed to obtain a valid measure of the market orientation construct. After presenting a theoretical model of market orientation, it is applied to investigate the usefulness of this construct in insurance companies of two European countries. Key features of the research methodology include several rounds of pretesting, multiple informant assessment, and a covariance structure procedure to show the structural validity of a measure of market orientation. The results show that the measure proposed is represented by a factorial structure that can be interpreted as an overall market orientation factor in both populations and a country‐specific additional factor.
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The present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in…
Abstract
Purpose
The present study aims to examine the influence of stakeholders on green marketing strategy (GMS). Marketing literature recognizes that stakeholders play a significant role in influencing organizations and markets, but has not targeted a single integrated approach to examine the relationship between stakeholder management and GMS.
Design/methodology/approach
This research comprised several phases, including the development of a typology of GMS, an analysis of how managers prioritize stakeholders, a study of the influence of stakeholders on GMS, and an analysis of the influence of the organizational context on managers' perception of the stakeholders. The hypotheses were validated using multivariate correlational techniques.
Findings
The study identified the stakeholders associated with GMS and their impact on the strategy adopted by the firms, and established how this is moderated by the firm's own economic sector and organizational characteristics.
Research limitations/implications
Future studies might replicate and extend the research in other industries and countries to ascertain whether environmental concerns have different effects in other contexts.
Practical implications
The surveys on GMS and stakeholder perception undertaken in the present survey are a potential source of information for managers – because they can be used as a self‐diagnostic tool to determine if a firm's attitude to the environment is reactive or proactive.
Originality/value
Results show that the organizational “greening” process is not a linear, one‐dimensional progression, rather an uneven process in which several GMS profiles prioritize different stakeholders. The results also reveal that underlying perceptual, behavioral, and organizational factors influence GMS implementation.
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The funding of innovation is explained by typical cost-based financial approaches. This paper breaks away from such tradition, and the purpose of this paper is to propose an…
Abstract
Purpose
The funding of innovation is explained by typical cost-based financial approaches. This paper breaks away from such tradition, and the purpose of this paper is to propose an alternative view where innovation funding decisions are strategic and concern interactions between actors – each with their own characteristics and strategic intentions – project features, and traits of the setting in which interactions take place.
Design/methodology/approach
This paper builds up an alternative framework to understand how innovation is financed by considering the interplay of innovation characteristics, the strategic reasons of project owners and funders, and the role of the matching environment and conditions. This proposal includes explanatory elements overlooked by extant theories. An illustrative case is presented to support the need for this proposal.
Findings
The framework proposed proves useful to better understand innovation funding cases where the traditional financial theory does not suffice.
Practical implications
Innovative companies may improve decision making about resource allocation to innovation; innovation funders may refine their decision-making criteria and implementation; and policy makers and practitioners need to devise better supporting strategies for innovative companies.
Originality/value
This proposal considers a continuum of funding options where supply/demand will match on the grounds of strategic decisions made during the interaction itself, under certain contextual conditions. Hence, it enriches the understanding of strategic decisions regarding firm capital structure and investment theory when it comes to funding innovation.
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Peter M. Rosset and María Elena Martínez-Torres
In this chapter we focus on food sovereignty and agroecology, in the transnational peasant social movement La Via Campesina, as issues which help us analyze mechanisms of internal…
Abstract
In this chapter we focus on food sovereignty and agroecology, in the transnational peasant social movement La Via Campesina, as issues which help us analyze mechanisms of internal convergence in rural social movements. We examine such convergence through the building of collective processes, and in the construction of mobilizing frames for collective action. In particular, we analyze the encounter and diálogo de saberes (dialog among different knowledges and ways of knowing) between different rural cultures (East, West, North, and South; peasant, indigenous, and rural proletarian; etc.) that take place within it. This dialog among the “absences” left out by the dominant monoculture of ideas, has led to a process of convergence that has yielded important “emergences,” which range from mobilizing frames for collective action – like the food sovereignty concept – to social methodologies for the spread of agroecology among peasant families.
Jaime Andrés Wilches Tinjacá and Daniela Rivera Ortega
Inequality of rights, wage gaps, and gender stereotypes are the context in which women in Latin America live, aggravating their situation of poverty. Under this scenario, drug…
Abstract
Inequality of rights, wage gaps, and gender stereotypes are the context in which women in Latin America live, aggravating their situation of poverty. Under this scenario, drug trafficking is presented as a legitimate job offer as an answer to women’s economic needs. Currently, drug trafficking not only categorizes women as merchandise for sexual services but also integrates professional, technical, and logistical services within the criminal structures.
This research follows a qualitative methodology, making a documentary review to identify the role of women in drug trafficking. As partial results, it is evident that women recognize that gender gaps are not solved by their insertion in the drug trafficking economy, because they must perform jobs that put them at greater risk with the authorities, but they do solve an economic need.
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Todd D. Smith, Charmaine Mullins-Jaime and Abdulrazak O. Balogun
Increased work hours can result in stress and burnout among mine workers. Research within stone, sand and gravel mining operations is limited and has not explored whether health…
Abstract
Purpose
Increased work hours can result in stress and burnout among mine workers. Research within stone, sand and gravel mining operations is limited and has not explored whether health impairment, in this context, influences job satisfaction and turnover intention among these workers.
Design/methodology/approach
A path analysis was completed using Mplus to assess a theoretical model and hypotheses associated with model variables to include work hours, stress, burnout, job satisfaction and turnover intention. Cross-sectional survey data from 419 stone, sand and gravel mine workers were used in the path analysis.
Findings
Model fit was good. Work hours were positively associated with stress, stress was positively associated with burnout, stress and burnout were negatively associated with job satisfaction, stress and burnout were positively associated with turnover intention and job satisfaction was negatively associated with turnover intention. Burnout partially mediated the relationship between stress and both job satisfaction and turnover intention. Job satisfaction partially mediated the relationship between stress and turnover intention and burnout and turnover intention. An alternate model determined there was no direct relationship between work hours and burnout and that this relationship was fully mediated by stress.
Originality/value
Findings illustrate the importance of managing work hours among mine workers to reduce health impairment and to bolster job satisfaction and reduce turnover intention.
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Qingyi Zhang, Arezoo Rojhani, Angel Gulló-Rivera and Sunmin Kwak
Although anemia during pregnancy is common in the USA, socio-demographic factors make pregnant women enrolled in Women, Infants and Children (WIC) program more vulnerable than the…
Abstract
Purpose
Although anemia during pregnancy is common in the USA, socio-demographic factors make pregnant women enrolled in Women, Infants and Children (WIC) program more vulnerable than the general population. The purpose of this study was to examine the socio-demographic characteristics, blood hemoglobin concentrations, nutrition knowledge and potential associations among these factors in a sample of pregnant women participating in the WIC program.
Design/methodology/approach
A cross-sectional study using survey methodology was conducted. In total, 60 pregnant women who were between 12 and 24 weeks of gestation and were carrying a single fetus were recruited from two WIC clinics. Overall nutrition knowledge was assessed with 42 questions arranged into three subscales. Participants’ scores were transformed into tertiles. WIC program records were used to record blood hemoglobin values. Principal component analysis was used to validate the knowledge subscales. Correlational and multivariate regression analyses were conducted to examine the relationship among variables.
Findings
Prevalence of anemia among the participants was higher than the national averages. Only 10 per cent of participants scored in the high tertile for nutrition knowledge. Anemia-during-pregnancy knowledge score was positively correlated with blood hemoglobin concentrations (r = 0.23, p < 0.05), and it was also a predictor of blood hemoglobin levels (R2 = 0.364, p = 0.02).
Originality/value
This is the first study to report on the knowledge of anemia, anemia during pregnancy and preventive measures among pregnant women enrolled in the WIC program.