This work aims to ask for the possibility to establish one or more Europes in a heterogeneous territory where the main goal is to create a common space. The use of a specific…
Abstract
Purpose
This work aims to ask for the possibility to establish one or more Europes in a heterogeneous territory where the main goal is to create a common space. The use of a specific methodology will help us to know whether it is possible to apply general policies in the whole territory or it will be necessary to adapt them to a different group of spaces.
Design/methodology/approach
Taking into account the experts’ opinions, causality relationships, grouping processes and distances techniques can be obtained to get an overall view of different groups of areas where it will be possible to develop the specific policies successfully.
Findings
Theoretically, the proposed model using fuzzy logic in grouping processes presents significant results that contribute to the theory on regional development.
Originality/value
This paper provides a new approach to solve the territorial problem to apply the European policies. Introducing these techniques, one will be able to approach the different positions to the specific areas in Europe to create a peaceful and harmonic space of cohabitation.
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José M. Merigó, Salvador Linares-Mustarós and Joan Carles Ferrer-Comalat
Salvador Linares‐Mustarós, Joan Carles Ferrer‐Comalat and Elvira Cassú‐Serra
The aim of this study is to show in detail the theoretical and practical foundations of a new feasibility technique for cash flow forecasting (CFF) based on triangular fuzzy…
Abstract
Purpose
The aim of this study is to show in detail the theoretical and practical foundations of a new feasibility technique for cash flow forecasting (CFF) based on triangular fuzzy numbers.
Design/methodology/approach
One of the most complicated problems business people face is determining if they have enough cash to be able to meet all future payments of a specific period. The uncertainty of forecasting the data to solve the problem suggests that a model based on fuzzy logic tools may provide a good way to obtain new techniques to ensure the feasibility of cash flow management.
Findings
This study shows how a specific company can obtain a quantitative idea of the risk of not being able to meet payments in a specific period. This idea can be put into practice with the usual computer tools.
Research limitations/implications
This work presents a technique to predict the feasibility of CFF using triangular fuzzy numbers. There are other fuzzy numbers with which we can model the study problem and that offer certain advantages over to triangular ones.
Practical implications
A qualitative procedure is currently used to calculate the feasibility of a CFF. This work represents a step forward since it shows how to model quantitative feasibility.
Originality/value
The originality and value of this contribution consists of providing a complete model for a feasibility technique of CFF, as well as several proposals to mechanize the calculations and make the results more intuitive by means of spreadsheet graphs.
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Francisco-Javier Arroyo-Cañada and Jaime Gil-Lafuente
This paper aims to explore the impact of incentives on the behavioral intention to use electronic commerce through interactive television to enhance a deeper understanding of how…
Abstract
Purpose
This paper aims to explore the impact of incentives on the behavioral intention to use electronic commerce through interactive television to enhance a deeper understanding of how television platforms can improve the attractiveness of television to enterprises as a channel of communication and distribution.
Design/methodology/approach
This study uses a questionnaire to collect empirical data on preferences related to perceived usefulness, perceived ease of use, perceived enjoyment, attitude toward the use of t-commerce and behavioral intention to use t-commerce and incentives. The measurement scales of the variables were tested using exploratory factor analysis. The hypotheses were tested using the results of forgotten effects analysis applied to the incidences of incentives on the precedents of the behavioral intention to use t-commerce.
Findings
The findings suggest that there are no significant direct incidences between incentives and the behavioral intention to use t-commerce, but the direct incidence is only part of the total incidence and on many occasions is only a small part, as the result of causal relationships between causes and effects. The results indicate indirect incidences between incentives and the behavioral intention to use t-commerce through its precedents.
Practical Implications
Marketing managers of television platforms may consider the use of incentives to encourage behavioral intention to use t-commerce to achieve the development of interactive television as a distribution channel.
Originality/value
Research on t-commerce acceptance, especially research that uses extrinsic variables, is scarce. This paper addresses that gap by exploring the use of incentives to attract users.
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José M. Merigó, Anna M. Gil-Lafuente and Jaime Gil-Lafuente
This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were…
Abstract
Purpose
This special issue of the Journal of Business & Industrial Marketing, entitled “Business, Industrial Marketing and Uncertainty”, presents selected extended studies that were presented at the European Academy of Management and Business Economics Conference (AEDEM 2012).
Design/methodology/approach
The main focus of this year was reflected in the slogan: “Creating new opportunities in an uncertain environment”. The objective was to show the importance that uncertainty has in our current world, strongly affected by many complexities and modern developments, especially through the new technological advances.
Findings
One fundamental reason that explains the economic crisis is that the government and companies were not well prepared for these critical situations. And the main justification for this is that they did not have enough information. Otherwise, they would have tried any possible strategy to avoid the crisis. Usually, uncertainty is defined as the situation with unknown information in the environment.
Originality/value
From a theoretical perspective, the problem here is that enterprises and governments should assess the information and the uncertainty in a more appropriate way. Usually, they have some studies in this direction, but many times, it is not enough, as it was proved in the last economic crisis.
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Francisco Javier Maqueda Lafuente, Anna María Gil Lafuente, Vanesa F. Guzman-Parra and Jaime Gil Lafuente
– The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.
Abstract
Purpose
The purpose of this study is to explore the incidence between the actions to be taken by business promoters and the degree or level of success in creating new businesses.
Design/methodology/approach
The paper matches data from market research based on a questionnaire sent to Spanish startups (years 2006-2010). The paper uses a methodology that is based on the “forgotten effects model”.
Findings
Results show the elements that make up the target objectives are financing needs, marketing actions, continued innovation, and efforts in the areas of internationalization and sustainability.
Originality/value
Using the forgotten effects model approach, this research tries to analyze the role that entrepreneurship actions play in the success of a project's objectives, taking into account not only the direct effects but also the indirect objectives.
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The importance of tourism in Spain has not been accompanied by variety of marketing studies and research. In this paper the two great factors contributing to the slow development…
Abstract
The importance of tourism in Spain has not been accompanied by variety of marketing studies and research. In this paper the two great factors contributing to the slow development of tourism marketing in Spain are identified. On the one hand the youth of the discipline at international level and especially at national level. Secondly, the evolution of the market itself and the passive orientation of marketing. Next the contributions emanating from Spanish tourism marketing circles are reviewed and analysed in terms of their connection with lines of research emanating from the international literature. Finally, future research perspectives for tourism marketing are indicated.