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Article
Publication date: 22 March 2013

Jaeil Kim, WoongHee Han, DongTae Kim and Widya Paramita

The purpose of this paper is to investigate whether the use of a male decorative model, so called Kkot Minam in Korean, can be effective in Indonesia as well as in Korea, and…

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Abstract

Purpose

The purpose of this paper is to investigate whether the use of a male decorative model, so called Kkot Minam in Korean, can be effective in Indonesia as well as in Korea, and whether consumers from different cultural and religious backgrounds will respond differently to this kind of advertisement.

Design/methodology/approach

A personal interview survey was used to collect the data. The respondents, 159 Koreans and 149 Indonesians, were female consumers in their twenties. They represent the target market of “The Face Shop” brand, whose advertisement was used in this research. Structural equation model was employed to test the hypotheses.

Findings

Overall results indicate that the use of Kkot Minam in cosmetics advertisement is effective in Indonesia. The findings also showed that religiosity affects Indonesian consumers’ attitudes toward Kkot Minam. However, when attitudes toward Korean wave were used as a moderating variable, the negative effect of religiosity on attitudes diminished.

Practical implications

Companies in emerging markets may use decorative male models in advertising once the social and economic status of women reaches a certain level.

Originality/value

The present study investigates the effect of a decorative male model on the attitudes of consumers with different cultural and religious backgrounds, using Korean wave as a moderating variable in the same research setting.

Details

Marketing Intelligence & Planning, vol. 31 no. 2
Type: Research Article
ISSN: 0263-4503

Keywords

Available. Content available
Article
Publication date: 22 March 2013

Naresh Malhotra and Satyabhusan Dash

685

Abstract

Details

Marketing Intelligence & Planning, vol. 31 no. 2
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 15 May 2009

Ki‐Jae Song, Jongmin Kim, Jongwoon Yoo, Wansoo Nah, Jaeil Lee and Hyunseop Sim

The purpose of this paper is to present the power noise characteristics of a multilayer printed circuit board (PCB) in which discrete capacitors have been embedded.

317

Abstract

Purpose

The purpose of this paper is to present the power noise characteristics of a multilayer printed circuit board (PCB) in which discrete capacitors have been embedded.

Design/methodology/approach

Embedded technology has been implemented on a multilayer PCB to enhance the performance and functionality and to decrease the power noise. Decoupling capacitors were directly positioned on the inner power planes of a board, which resulted in low‐loop inductance through the minimized length of the interconnection from the chips to the PCB's power delivery network.

Findings

A low‐noise PCB was successfully designed and fabricated using an embedding process for the discrete decoupling capacitors. It was demonstrated that such an approach offers lower interconnection inductance and quiet noise performance, including highly efficient propagation noise suppression at wideband frequencies.

Research limitations/implications

Most conventional simulation techniques offer expectations for the signal characteristics on the time domain to minimize bit error rates in application systems. Further development work will focus on the integrated simulation models including the equivalent circuits for the transmission line and power noise effects to improve the accuracy of the signal performance.

Originality/value

This paper presents a new approach for improving generating and propagating noise performance through the use of an embedded decoupling capacitor design methodology.

Details

Circuit World, vol. 35 no. 2
Type: Research Article
ISSN: 0305-6120

Keywords

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Book part
Publication date: 2 March 2021

Bradley Tatar

South Koreans in the city of Ulsan claim that eating whale meat is a tradition, but what is the role of SMOs in making whaling into a tradition identified with a local identity…

Abstract

South Koreans in the city of Ulsan claim that eating whale meat is a tradition, but what is the role of SMOs in making whaling into a tradition identified with a local identity? In following account of a confrontation that took place in Korea between anti-whaling protesters from Greenpeace and local defenders of whaling, it is shown that tradition is not an inevitable outcome of conserving the past; instead, it is an outcome of mobilization, framing, and choices made by movement participants. Tradition in the whaling town of Ulsan was formed through the encounter between opposed social movements, prompting strategic choices of counterframing, frame bridging, and the dissonance between framing and feeling rules. Through the encounters with transnational activists, the Korean defenders of whaling refashioned themselves as rooted cosmopolitans, utilizing global norms to justify local practices in the name of heritage and tradition.

Details

Power and Protest
Type: Book
ISBN: 978-1-83909-834-5

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Article
Publication date: 8 July 2019

Jan Creutzenberg

As intangible cultural heritage, traditional performing arts depend on transmission by individuals and collectives. The purpose of this paper is to explore how traditional…

348

Abstract

Purpose

As intangible cultural heritage, traditional performing arts depend on transmission by individuals and collectives. The purpose of this paper is to explore how traditional performers practice their arts in South Korea. The analysis focuses on the transformations of performance conventions and contexts, as well as on new genres that developed in response to heritage legislation and social change during the last 200 years.

Design/methodology/approach

Drawing on a wide array of existing ethnographic research, the paper compares processes of transmission and transformation of three different genres: the solo singing-storytelling genre pansori, the ensemble percussion-dance genre pungmul and the various regional forms of mask dance drama subsumed under the label talnori. The paper argues that the artists, who perform these genres, while not unaffected by the expectations of their audiences, have the power to transcend traditional boundaries.

Findings

Due to early professionalization in the nineteenth century, pansori performers could adapt to the changing contexts of market-oriented modernity and survive until governmental intervention in 1962. Pre-modern pungmul and talnori was performed primarily by and for rural communities, resulting in an interruption of transmission when these contexts disappeared and partial re-invention in the wake of official preservation legislation.

Originality/value

The need for repeated performance in historically varying contexts makes the analysis of performing arts particular fruitful for understanding how practitioners of tradition (have to) adapt to change. A historical-comparative perspective provides concise insights into the dynamics of development that informs tradition today. The inclusion of offspring genres (changgeuk, madang-geuk, samulnori) furthermore shows the potential of heritage development beyond the official system of preservation.

Details

Asian Education and Development Studies, vol. 8 no. 4
Type: Research Article
ISSN: 2046-3162

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Article
Publication date: 10 July 2017

Ka-Leung Karen Moon, Ji-yeon Lee and Sze-yeung Charlotte Lai

The purpose of this paper is to investigate the market structure and the key drivers of the competitiveness of an agile and collaborative fast fashion supply chain using South…

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Abstract

Purpose

The purpose of this paper is to investigate the market structure and the key drivers of the competitiveness of an agile and collaborative fast fashion supply chain using South Korea’s Dongdaemun fashion market – one of the world’s largest and most competitive fashion hubs – as an example.

Design/methodology/approach

A qualitative approach is employed with a two-stage study. The first stage is a preliminary study based on a desk research and several field visits, while the second is an in-depth interview study with seven informants collectively representative of the members of all echelons along a fashion supply chain.

Findings

The findings demonstrate that the Dongdaemun fashion market has a complex market structure and a unique business pattern. Supply chain agility and collaboration are two important components of its success, which are supported by five factors: self-sufficient structure, multiple-integrated network, strong entrepreneurship, close and long-lasting buyer-seller relationships, and quick-response product delivery and inventory replenishment.

Originality/value

This study extends our knowledge of supply chain management in the fast fashion industry and provides insights to assist in the development of supply chain strategies in other fashion markets and/or other industries. The extended conceptual framework as well as the proposed questions may serve as points of reference for future studies in the subject area.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 21 no. 3
Type: Research Article
ISSN: 1361-2026

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