Jaeil Kim, WoongHee Han, DongTae Kim and Widya Paramita
The purpose of this paper is to investigate whether the use of a male decorative model, so called Kkot Minam in Korean, can be effective in Indonesia as well as in Korea, and…
Abstract
Purpose
The purpose of this paper is to investigate whether the use of a male decorative model, so called Kkot Minam in Korean, can be effective in Indonesia as well as in Korea, and whether consumers from different cultural and religious backgrounds will respond differently to this kind of advertisement.
Design/methodology/approach
A personal interview survey was used to collect the data. The respondents, 159 Koreans and 149 Indonesians, were female consumers in their twenties. They represent the target market of “The Face Shop” brand, whose advertisement was used in this research. Structural equation model was employed to test the hypotheses.
Findings
Overall results indicate that the use of Kkot Minam in cosmetics advertisement is effective in Indonesia. The findings also showed that religiosity affects Indonesian consumers’ attitudes toward Kkot Minam. However, when attitudes toward Korean wave were used as a moderating variable, the negative effect of religiosity on attitudes diminished.
Practical implications
Companies in emerging markets may use decorative male models in advertising once the social and economic status of women reaches a certain level.
Originality/value
The present study investigates the effect of a decorative male model on the attitudes of consumers with different cultural and religious backgrounds, using Korean wave as a moderating variable in the same research setting.
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Ki‐Jae Song, Jongmin Kim, Jongwoon Yoo, Wansoo Nah, Jaeil Lee and Hyunseop Sim
The purpose of this paper is to present the power noise characteristics of a multilayer printed circuit board (PCB) in which discrete capacitors have been embedded.
Abstract
Purpose
The purpose of this paper is to present the power noise characteristics of a multilayer printed circuit board (PCB) in which discrete capacitors have been embedded.
Design/methodology/approach
Embedded technology has been implemented on a multilayer PCB to enhance the performance and functionality and to decrease the power noise. Decoupling capacitors were directly positioned on the inner power planes of a board, which resulted in low‐loop inductance through the minimized length of the interconnection from the chips to the PCB's power delivery network.
Findings
A low‐noise PCB was successfully designed and fabricated using an embedding process for the discrete decoupling capacitors. It was demonstrated that such an approach offers lower interconnection inductance and quiet noise performance, including highly efficient propagation noise suppression at wideband frequencies.
Research limitations/implications
Most conventional simulation techniques offer expectations for the signal characteristics on the time domain to minimize bit error rates in application systems. Further development work will focus on the integrated simulation models including the equivalent circuits for the transmission line and power noise effects to improve the accuracy of the signal performance.
Originality/value
This paper presents a new approach for improving generating and propagating noise performance through the use of an embedded decoupling capacitor design methodology.
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South Koreans in the city of Ulsan claim that eating whale meat is a tradition, but what is the role of SMOs in making whaling into a tradition identified with a local identity…
Abstract
South Koreans in the city of Ulsan claim that eating whale meat is a tradition, but what is the role of SMOs in making whaling into a tradition identified with a local identity? In following account of a confrontation that took place in Korea between anti-whaling protesters from Greenpeace and local defenders of whaling, it is shown that tradition is not an inevitable outcome of conserving the past; instead, it is an outcome of mobilization, framing, and choices made by movement participants. Tradition in the whaling town of Ulsan was formed through the encounter between opposed social movements, prompting strategic choices of counterframing, frame bridging, and the dissonance between framing and feeling rules. Through the encounters with transnational activists, the Korean defenders of whaling refashioned themselves as rooted cosmopolitans, utilizing global norms to justify local practices in the name of heritage and tradition.
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As intangible cultural heritage, traditional performing arts depend on transmission by individuals and collectives. The purpose of this paper is to explore how traditional…
Abstract
Purpose
As intangible cultural heritage, traditional performing arts depend on transmission by individuals and collectives. The purpose of this paper is to explore how traditional performers practice their arts in South Korea. The analysis focuses on the transformations of performance conventions and contexts, as well as on new genres that developed in response to heritage legislation and social change during the last 200 years.
Design/methodology/approach
Drawing on a wide array of existing ethnographic research, the paper compares processes of transmission and transformation of three different genres: the solo singing-storytelling genre pansori, the ensemble percussion-dance genre pungmul and the various regional forms of mask dance drama subsumed under the label talnori. The paper argues that the artists, who perform these genres, while not unaffected by the expectations of their audiences, have the power to transcend traditional boundaries.
Findings
Due to early professionalization in the nineteenth century, pansori performers could adapt to the changing contexts of market-oriented modernity and survive until governmental intervention in 1962. Pre-modern pungmul and talnori was performed primarily by and for rural communities, resulting in an interruption of transmission when these contexts disappeared and partial re-invention in the wake of official preservation legislation.
Originality/value
The need for repeated performance in historically varying contexts makes the analysis of performing arts particular fruitful for understanding how practitioners of tradition (have to) adapt to change. A historical-comparative perspective provides concise insights into the dynamics of development that informs tradition today. The inclusion of offspring genres (changgeuk, madang-geuk, samulnori) furthermore shows the potential of heritage development beyond the official system of preservation.
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Ka-Leung Karen Moon, Ji-yeon Lee and Sze-yeung Charlotte Lai
The purpose of this paper is to investigate the market structure and the key drivers of the competitiveness of an agile and collaborative fast fashion supply chain using South…
Abstract
Purpose
The purpose of this paper is to investigate the market structure and the key drivers of the competitiveness of an agile and collaborative fast fashion supply chain using South Korea’s Dongdaemun fashion market – one of the world’s largest and most competitive fashion hubs – as an example.
Design/methodology/approach
A qualitative approach is employed with a two-stage study. The first stage is a preliminary study based on a desk research and several field visits, while the second is an in-depth interview study with seven informants collectively representative of the members of all echelons along a fashion supply chain.
Findings
The findings demonstrate that the Dongdaemun fashion market has a complex market structure and a unique business pattern. Supply chain agility and collaboration are two important components of its success, which are supported by five factors: self-sufficient structure, multiple-integrated network, strong entrepreneurship, close and long-lasting buyer-seller relationships, and quick-response product delivery and inventory replenishment.
Originality/value
This study extends our knowledge of supply chain management in the fast fashion industry and provides insights to assist in the development of supply chain strategies in other fashion markets and/or other industries. The extended conceptual framework as well as the proposed questions may serve as points of reference for future studies in the subject area.