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The purpose of this paper is to explore how the Big-Five model of personality traits relates to the use of multiple internet functions and test if the relationship differs by gender, age, and education.

To test the research questions, this study uses data from a large-scale survey of 9,479 Korean media users. Poisson’s regression is applied to model the count data, which accounts for the number of internet functions used. In the regression models, the first block entered is socio-demographics followed by a second block including personality traits.

Results indicate that openness to experience and conscientiousness are positively related to using multiple internet functions, whereas emotional stability has a negative relationship. The findings differed depending on age and education. The younger age cohort, with higher levels of conscientiousness and extraversion, are likely to use more internet functions. In addition, the relationship between conscientiousness and using multiple internet functions is relevant for users with higher education levels.

The present paper is the first that uses multiple internet functions as a critical variable to study individual difference factors. Overall, this study provides evidence that individual difference factors such as socio-demographics and personality traits have a strong role to play in internet research.

This study aims to explore the alignment between platform cooperatives (co-ops) and cooperative principles, with a focus on worker co-op activists’ perceptions and the challenges faced by domestic service co-ops in South Korea.

A multiple-case study approach was used to examine two major worker co-ops in South Korea’s domestic service sector: the National House Managers’ Association (NHMA) and Life Magic Care Co-op (LMCC).

This study reveals contrasting perspectives between NHMA and LMCC on integrating platform co-ops with cooperative principles. While NHMA raises concerns about deteriorating working conditions and a diminished sense of community, LMCC’s experience suggests that a well-designed, worker-owned platform can address these issues. However, NHMA’s concerns about the loss of a sense of community and funding challenges remain valid in LMCC’s experience, raising fundamental questions about the cohesion of platform co-ops in maintaining cooperative values. Establishing a sustainable funding mechanism, especially for platform maintenance and marketing, is crucial. Co-op communities must recognize the challenges platform co-ops face in balancing scalability with active member participation and community cohesion and develop strategies to address these issues before launching platform co-ops.

This study highlights the unique challenges of implementing platform technology in domestic worker co-ops and emphasizes the need for innovative strategies to ensure alignment with cooperative values. The research provides key insights for co-ops considering platform adoption, especially in sectors where trust and personal relationships are vital.

Author considered the contradiction of Capitalism and its Solution, systemized the concept to newly define Ethics Management and social Responsibility whose various terminologies are used in Domestic and foreign country and compared, analyzed and considered global guideline, standard organization and global Evaluation Model of internationally‐performed Ethics Management on the basis of the concept of new Ethics Management.