Jungwon Lee, Jun Yu and Jae Hyun You
Drawing on the shopping goal theory, this study sets the following research questions. Research question 1: How do keyword characteristics of e-commerce platforms affect seller…
Abstract
Purpose
Drawing on the shopping goal theory, this study sets the following research questions. Research question 1: How do keyword characteristics of e-commerce platforms affect seller performance? Research question 2: Do these effects differ according to product type (utilitarian vs hedonic)?
Design/methodology/approach
Empirical analysis was conducted using a dataset of 24,907 keywords collected from 30 product categories on Amazon. Multi-level modeling was used to distinguish between product level and keyword level.
Findings
Regression analysis showed that keyword readability, customer characteristic keywords and brand characteristic keywords positively affect seller sales. The influence of these keyword characteristics on seller performance varied significantly across different product types.
Originality/value
The exploratory results of this study expanded existing studies by adding keyword characteristics to the factors that determine e-commerce platform seller performance and expanded the literature that mainly examines search engine keyword characteristics. In addition, by newly utilizing the LIWC (Linguistic Inquiry and Word Count) methodology, this study provided a novel contribution to the literature on keyword characteristics.
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Grace I. Blum, Michael Gutierrez and Charles Peck
This chapter provides a conceptual framework for inclusive education for learners with low-incidence disabilities grounded in the argument that increased access and participation…
Abstract
This chapter provides a conceptual framework for inclusive education for learners with low-incidence disabilities grounded in the argument that increased access and participation in socially valued roles, activities, and settings are both the most fundamental goals of the inclusive education process and also the primary means in which these goals are achieved. By challenging traditional views of learning development as merely the acquisition of skills, the proposed framework largely considers the social contexts in which the development of new skills takes place. Through the presentation of three case illustrations, the authors describe ways in which the framework may be relevant to designing and evaluating programs of inclusive education that are responsive to the needs of diverse communities, including those in a variety of international contexts.
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Kyuho Lee, Melih Madanoglu, Steve W. Henson and Jae-Youn Ko
Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding…
Abstract
Purpose
Confucian philosophy emphasizes gender roles that place significant restrictions on the consumption of non-traditional products. The authors use wine to advance our understanding of how South Korean female consumers have established a new female gender role and identity by adopting new communities that allow non-traditional consumption while still accepting gender roles. This paper aims to examine how South Korean female consumers create a unique consumption culture with respect to wine consumption.
Design/methodology/approach
A hermeneutic approach was adopted to understand what motivates South Korean female consumers to join a wine consumption community and their perceptions about consuming wine. Researchers conducted 26 semi-structured face-to-face interviews that ranged from 45 to 120 min, with an average duration of 1 h.
Findings
The results of the study suggest that wine can be a medium for emancipating women from traditional gender roles and social images of women embedded in South Korean society that call for women to sacrifice themselves for their families. In addition, the study’s findings suggest that Western wine marketers need to understand the power of wine consumption communities that are a unique consumption ritual among South Korean female wine consumers.
Originality/value
South Korean female respondents drink wine as both a way to seek pleasure through a Western alcoholic beverage and to consume and experience Western culture and lifestyles. However, South Korean female respondents tend to drink wine within consumption communities, which are a powerful consumption ritual in South Korea. In other words, although South Korean female respondents consume wine to experience and learn about Western culture and lifestyles, they have entirely not abandoned their traditional consumption rituals.
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Jaebeom Suh, Swinder Janda and Sunhee Seo
The purpose of this study is to explore how customers from different cultures develop trust with service providers to uncover underlying dimensions of trust development for…
Abstract
Purpose
The purpose of this study is to explore how customers from different cultures develop trust with service providers to uncover underlying dimensions of trust development for customers from different cultures.
Design/methodology/approach
This study utilizes semi‐structured phenomenological depth interviews to explore the role of culture in the development of trust with service providers.
Findings
Customers' direct service experiences in their native culture and in the culture where they reside (in this study the USA), as well as recommendations from others appear to be the major determinants of trust. Furthermore, a customer's trust in a recommender seems to transfer over to a service provider.
Research limitations/implications
Because all informants were from one foreign culture (Korean), the findings related to primarily this group. Further generalization of these findings should only be made after studies conducted with informants from other foreign cultures.
Practical implications
Service organizations need to offer their employees training that emphasizes strategies oriented toward building and maintaining trust with customers from different cultural backgrounds in order to better read customers from different cultural backgrounds and to effectively react to their complaints.
Originality/value
The most unique part of trust development for Koreans who have lived in the USA would be the transference process. They seem to trust service providers or service organizations based on the recommendations related to specific service categories. Once trust is established in recommenders, it seems to naturally result in a transference process (e.g. trust transference from service provider to service organization).
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This study seeks: (1) to identify whether the form of governance adopted (relational or contractual) drives suppliers' and buyers' collaboration in the same way; (2) to examine if…
Abstract
Purpose
This study seeks: (1) to identify whether the form of governance adopted (relational or contractual) drives suppliers' and buyers' collaboration in the same way; (2) to examine if both parties hold a similar view on the simultaneous use of both governance forms; and (3) to explore whether their perceptions on governance, collaboration and performance differ.
Design/methodology/approach
The study used data from a survey of 150 matched buyer–supplier dyads from South Korea, using structural equation modeling (SEM) for the analysis.
Findings
(1) While governance mechanisms assist collaboration and affect operational and innovation outcomes, the significance and relative strength of the proposed relationships are perceived differently by buyers and suppliers. (2) Contrasting results are found regarding the interaction effect of the governance mechanisms on collaboration: a complementary relationship for the buyer and a substitutive relationship for the supplier.
Originality/value
Studies on buyer–supplier relationships have yielded inconsistent results regarding whether the interactions of governance mechanisms function as substitutes or complements, because research has largely been conducted from the buyer's perspective, rather than the supplier's; this imbalanced view calls for integrated perspectives.
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Mauricio Palmeira, Minjung Koo and Hyun-Ah Sung
This paper aims to examine how observers evaluate a company that provides service failure (or excellence) to an immoral versus a moral customer. This study introduces the concept…
Abstract
Purpose
This paper aims to examine how observers evaluate a company that provides service failure (or excellence) to an immoral versus a moral customer. This study introduces the concept of deservingness to the service literature and suggests that observers appreciate when a company delivers “justice” – either bad service to an immoral customer or good service to a moral customer – and thus evaluate the company more favorably.
Design/methodology/approach
This paper presents three online studies using scenarios (ns = 205, 199 and 181) and one lab study (n = 89) using a confederate to manipulate customer morality.
Findings
Across four studies, this study finds that a service failure has a less negative impact on observers’ company evaluations when observers consider the target customer immoral, and thus deserving of the bad outcome. Conversely, the positive impact of observing service excellence is enhanced when observers consider the target customer to be moral, and thus deserving of a good outcome. This effect occurs because the perception of deservingness leads observers to experience more positive feelings about the service outcome and these positive feelings transfer over to observers’ evaluations of the service provider.
Research limitations/implications
The mechanism shares some similarities with the concept of immanent justice reasoning, whereby individuals draw a causal link between someone’s prior immoral behavior and an unrelated negative outcome. However, the studies go one step further by showing that such causal reasoning, at least on a moral level, can impact the judgments of the other party (in this case, the company involved in the service outcome).
Practical implications
Service providers need to be particularly attentive when serving customers who are viewed in a positive light, as an observed failure that affects a moral customer can be particularly damaging to company evaluations. Conversely, companies should make efforts to publicize when exceptional service is given to nice, admirable customers, as this is particularly effective at improving evaluations.
Originality/value
Researchers have examined how allocations of responsibility affect observers' evaluation of service encounters. This paper adds deservingness as an alternate mechanism and examines service excellence as well.
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Donghee Shin, Myunggoon Choi, Jang Hyun Kim and Jae-gil Lee
The purpose of this paper is to examine the effects of interaction techniques (e.g. swiping and tapping) and the range of thumb movement on interactivity, engagement, attitude…
Abstract
Purpose
The purpose of this paper is to examine the effects of interaction techniques (e.g. swiping and tapping) and the range of thumb movement on interactivity, engagement, attitude, and behavioral intention in single-handed interaction with smartphones.
Design/methodology/approach
A 2×2 between-participant experiment (technological features: swiping and tapping×range of thumb movement: wide and narrow) was conducted to study the effects of interaction techniques and thumb movement ranges.
Findings
The results showed that the range of thumb movement had significant effects on perceived interactivity, engagement, attitude, and behavioral intention, whereas no effects were observed for interaction techniques. A narrow range of thumb movement had more influence on the interactivity outcomes in comparison to a wide range of thumb movement.
Practical implications
While the subject of actual and perceived interactivity has been discussed, the issue has not been applied to smartphone. Based on the research results, the mobile industry may come up with a design strategy that balances feature- and perception-based interactivity.
Originality/value
This study adopted the perspective of the hybrid definition of interactivity, which includes both actual and perceived interactivity. Interactivity effect outcomes mediated by perceived interactivity.
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Mariusz Korkosz, Stanisław Noga and Tomasz Rogalski
The study aims to show the influence of selected mechanical parameters of the rotor on the maximum speed and parameters of the electric motor.
Abstract
Purpose
The study aims to show the influence of selected mechanical parameters of the rotor on the maximum speed and parameters of the electric motor.
Design/methodology/approach
A simplified mechanical analysis of the rotor of the electric motor was conducted, determining the safety factor of the motor. An analysis of the impact of key rotor parameters (significant from the mechanical strength perspective) on the electromagnetic parameters and the safety factor of the selected high-speed electric motor was carried out. The influence of changes in the rotor’s geometrical dimensions (centrifugal force) on the electromagnetic parameters of the electric motor was shown.
Findings
The study shows the impact of changes in selected rotor parameters on electromagnetic parameters and the safety factor of a high-speed electric motor (at its required operating point of 45,000 rpm). The dependence of the safety factor as a function of the maximum motor speed was determined for the proposed rotor modifications.
Practical implications
The proposed modifications can be used in larger drive systems. They have practically no impact on increasing the value of the motor’s moment of inertia (they do not degrade the dynamics of the motor’s operation).
Originality/value
It was proposed to use a new design coefficient which is in relation to the motor’s safety coefficient. It has been shown that a minimal modification of the motor rotor allows to increase its maximum speed by several dozen per cent (while maintaining the safety factor). It has also been shown that when operating at maximum speed within the safe range, the change in the geometrical dimensions of the rotor hardly influences the change in the value of the centrifugal force.
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Eric Ping Hung Li, Hyun Jeong Min and Somin Lee
The purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power. Through the…
Abstract
Purpose
The purpose of this paper is to explore the interconnection between the corporatisation of K-beauty and Korea’s nation branding exercise and its links with soft power. Through the investigation of the transformation of Korea’s beauty industry, the authors seek to illustrate the inter-relationship of the market systems and national identification practices.
Design/methodology/approach
This study employed the qualitative case study approach to examine the latest development of Korea’s medical tourism. Through analysing a variety of secondary data that associated to the latest development of cosmetic tourism, this paper presents the impact of the transformation and reconfiguration of Korea’s beauty industry on the country’s nation branding strategy and the development of Korea’s soft power in the global marketplace.
Findings
The findings highlight how Korea’s new cosmetic tourism industry contributed to the renewal of Korea’s nation brand in the global market. The findings also illustrate the interconnection of the emerging Korean popular cultural products (K-pop and K-beauty) in the regional and global marketplace.
Research limitations/implications
The findings demonstrate the role of market in re-defining a nation’s brand and identity. The findings also illustrate how market-driven strategy influences the development of a nation’s soft power in the regional and/or global marketplace.
Practical implications
The study shows that practitioners can be active agents in nation branding. Through highlighting strategies to develop soft power within and beyond the country boundary, this study shows how market agents, governments and other stakeholders can co-create a market system that transform and reconfigure the nation brand in the global marketplace.
Social implications
In additional to explore the transformation of the beauty industry in Korea, this paper also presents the history and transformation of the beauty standards in Korea and other Asian cultures. Such dialogue invites marketing and consumer researchers to further explore the role of history and culture in guiding the production and consumption of new (consumption) standards.
Originality/value
This is the first paper that connects the theory of soft power in nation branding and country-of-origin literature. The case analysis of the socio-historical development of K-beauty also demonstrates how non-Western cultural goods enter the international marketplace. In summary, this paper provides new conceptual framework that illustrates a new collaborative mechanism that engages government and practitioners to co-create new cultural norms and standards to the local and international markets.
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Young Eun Park, Hyunsang Son, Sung-Un Yang and Jae Kook Lee
The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis…
Abstract
Purpose
The purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.
Design/methodology/approach
The study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.
Findings
Results indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.
Practical implications
Corporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.
Originality/value
The study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.