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Article
Publication date: 25 February 2022

Jae Han Min, Hyo Jung Chang, Deborah Fowler and Shane Blum

On a home game weekend of collegiate football, thousands of fan visitors spend their weekend participating in college football games, showing significant potential of sports…

693

Abstract

Purpose

On a home game weekend of collegiate football, thousands of fan visitors spend their weekend participating in college football games, showing significant potential of sports tourism businesses in the USA. Understanding the original personality of sport tourists and their travel motivation factors is imperative to develop appealing tourist attractions at the destinations of sports team fandoms. The purpose of the study is to examine the relationships among tourists' personality characteristics, their push and pulls motivations, satisfaction with travel experience, and loyalty toward destination and team using structural equation modeling.

Design/methodology/approach

The author collected information from a total of 301 sports tourists who had traveled to a college football game within the past year, staying at least one night in a hotel or other lodging place. This study employed PASW Statistics 25.0 and structural equation modeling using LISREL 9.30 for data analyses.

Findings

Personality has a significant relationship with push factors, especially for socialization motivation, and pull factors (i.e. access and affordability, other attractions) had more significant effects on sports tourists' satisfaction than push factors. The findings indicate the key roles for the entertainment motivation in generating tourists' satisfaction and destination loyalty and important roles of destination loyalty in building team loyalty.

Originality/value

The present study provides an approach of sports tourists' travel behaviors and experiences in the sporting event tourism. The outcome of this research can help both sports event organizers and destination marketers to understand the motivations for sports game attendance and to develop marketing strategies and products/services for attracting various types of sports tourists to games.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 2
Type: Research Article
ISSN: 1355-5855

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Available. Open Access. Open Access
Article
Publication date: 31 December 2016

Min-Hwan Lee and Jae-Joon Han

The restructuring of shipping and shipbuilding companies in the midst of rapidly shrinking global shipping demand has become a prominent issue in Korea. In shipping finance, loan…

193

Abstract

The restructuring of shipping and shipbuilding companies in the midst of rapidly shrinking global shipping demand has become a prominent issue in Korea. In shipping finance, loan syndication featuring many creditors surges as the preferred option. However, increasing the numbers of creditors in the syndicate results in two opposite effects. First is the beneficial effect from their enhanced monitoring power. On the other hand, there is the adverse effect resulting from increased difficulty in coordination when syndicate members increase, particularly in bankruptcy. Our aim of this paper is to analyze the role of finance in the shipping and shipbuilder markets, and determine the theoretical optimal number of creditors for the shipping finance syndicate based on Bolton and Scharfstein (1996). The two issues above result from moral hazard and non-verifiability: coordination among many creditors for collection of bonds in case of default, and the enhancement of monitoring private benefit exploitation by the ship-owner during default. Considering the two conflicting forces result from an increase in creditor membership, we draw conclusions on determining the optimal number of creditors by considering trade-offs between these two factors: More creditors are preferred when the monitoring effect dominates. Otherwise, less creditors are preferred.

Details

Journal of International Logistics and Trade, vol. 14 no. 3
Type: Research Article
ISSN: 1738-2122

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Article
Publication date: 23 July 2020

Jae Min Jung, Joseph Jones, Curtis P. Haugtvedt and Somnath Banerjee

Despite the large number of studies on country of origin, little is known about the effects of state-level product origin information on consumer attitudes and purchase…

461

Abstract

Purpose

Despite the large number of studies on country of origin, little is known about the effects of state-level product origin information on consumer attitudes and purchase intentions. Likewise, little is known about when the state-of-origin (SOO) information enhances, has no effect or has a negative effect on consumer attitudes and purchase intentions. Primarily drawing on the country-of-origin literature, this study aims to examine the influence of SOO label information and the moderating role of state residency.

Design/methodology/approach

To test five hypotheses, the authors conducted a survey (Study 1) and an experiment (Study 2). The analyses included content analysis, regression and ANOVA.

Findings

The findings show that for certain products, moderate-to-strong product–state associations exist. However, when the associations are weak, consumers show bias for products made in their (vs other) states. The findings also show that when consumers evaluate their state products, normative (vs cognitive) reasons drive their attitudes, but that when they assess products from states other than their state of residency, cognitive (vs normative) reasons drive attitudes. Additionally, economic sustainability seems a powerful motivator for buying products made in their state of residency.

Practical implications

Companies should take advantage of positive biases for their products in the states in which they produce products. However, when companies market their products outside their states of production, in some cases, they should consider deemphasizing SOO information unless there is a strong product–state association present among consumers outside of the state.

Originality/value

This paper adds value by providing new insights for designing product origin labeling programs. Suggestions for future research and marketing strategies for practitioners who want to use SOO as a branding strategy are offered.

Details

Journal of Consumer Marketing, vol. 37 no. 7
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 5 June 2017

Kyoo Bae Park and Min Jae Park

The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral…

557

Abstract

Purpose

The purpose of this paper is to investigate the asset size regarding how the level of a bank’s premium asset management service interaction quality influences the referral intention using performance expectation and customer satisfaction as mediators.

Design/methodology/approach

The study employs data collected from an anonymous survey on 185 customers who visited the PB centers. The study employs confirmatory factor analysis methods following a path analysis and structural equation modeling for testing research hypotheses with stepwise moderating effect test.

Findings

The results indicate that superiority in interaction quality of premium asset management services has a positive influence on customer satisfaction and performance expectations, and these quality factors also show a positive influence on the intent to maintain relationships and even referral intentions. The results also show that customers with larger asset sizes only have mediocre intentions to refer bank services to people around them.

Practical implications

Marketing positions, which remain faithful to the asset management obligation to fulfill a stable profit rate through constant interactive processes based on a trusting relationship between the customer and dedicated staff member that forms over time, can be a basis for service quality that can secure mid-to-long-term competition superiority in financial firms that offer asset management services.

Originality/value

This study focuses on whether interaction factors that form the quality of services for customized premium asset management through the bank’s dedicated staff member have a positive influence on customer satisfaction and referral intentions. Based on this analysis, the authors presented strategic implications on conditions that financial firms must focus on in order to secure competitiveness.

Details

International Journal of Bank Marketing, vol. 35 no. 4
Type: Research Article
ISSN: 0265-2323

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Article
Publication date: 11 June 2024

Chul-Jae Choi, Jialei Xu and Dae-Gyu Min

This study aims to confirm the causal relationship between emotional brand attachment, brand love, and brand commitment, and then explain how these variables affect active…

666

Abstract

Purpose

This study aims to confirm the causal relationship between emotional brand attachment, brand love, and brand commitment, and then explain how these variables affect active engagement. In addition, it is to confirm the effect of brand prestige, brand consciousness, and brand trust on emotional brand attachment and to identify the moderating role of self-congruity in the causal relationship between these variables.

Design/methodology/approach

In this study, a survey was conducted targeting 320 consumers who have recently purchased luxury products or brands. In addition, structural equation model analysis (SEM) was used to test the research hypotheses raised in this study.

Findings

The results found that brand prestige and brand consciousness affect on emotional brand attachment. Emotional brand attachment had a significant effect on brand love and brand commitment. And brand love affect brand commitment and active engagement. Emotional brand attachment affects active engagement. Brand love was mediated in the relationship between emotional brand attachment and active engagement. Self-congruity was moderated in the relationship between brand prestige and emotional brand attachment. However, self-congruity was not moderated in the relation to brand consciousness, brand trust and emotional brand attachment.

Research limitations/implications

This study has significance in that it identified the antecedent factors that cause consumers' emotional brand attachment and confirmed that they have differential effects depending on the degree of consumer self-congruity. In addition, this study is meaningful in that it confirmed the concept of the causal difference between attachment and brand love as consumers' emotional responses to luxury brands. However, the scope of this study was limited to offline stores excluding online purchases as a place of purchase for luxury brands. In a situation where the purchase of luxury brands is gradually increasing in various online environments, limiting the scope of the study to offline stores may have problems in generalizing the study. Therefore, in future research, we would like to propose a study on the relationship and influence between these variables by integrating all purchasing environments, such as offline and online.

Practical implications

The management implications of the results of this study are as follows. First, brand marketers and managers must suggest strategies to increase emotional attachment to customers who are satisfied with the brand and have a favorable brand attitude. After segmenting target customers and identifying their tendencies, behavioral characteristics, and preferred brands, emotional attachment can be strengthened by providing information about the brand to each segment and strengthening the brand image. Strategies like these can help target customers strengthen their emotional connection to a luxury brand, build positive attitudes toward the brand, and prevent them from switching to competing brands. Second, a strategy is needed to ensure that target customers have a strong emotional response to the company's luxury brand and become immersed in the brand. Target customers who have an affinity for the brand can strengthen their level of brand attachment and become immersed in the brand by allowing them to directly participate in brand activities through various advertising campaigns, events, and content. Third, you can strengthen your brand by developing a brand that fits the self-concept of your target customers. Brand marketers or managers can strengthen brand attachment by presenting a brand that fits the characteristics of each target customer and recognizing that the brand's status is relatively high compared to competing brands.

Social implications

This study identified how consumers' brand engagement in a luxury brand environment is influenced by its components. In other words, the preceding factors for consumers' brand emotion were identified, and the influence of emotional brand attachment and brand love, which represent the consumer's emotional state that affects consumers' brand engagement, was investigated. The theoretical implications of the results of this study are as follows. First, Shahid et al. (2022) found that emotional attachment was expressed more strongly when emotional bonds were formed through relationship formation. Hwang and Kandampully (2012) found that emotional attachment and brand love are conceptually similar but differ in intensity. And Gómez-Suárez (2019) said that brand attachment is a prerequisite for brand love. As mentioned earlier, previous research has shown that emotional attachment and brand love differ depending on the consumer's emotional state. The results of this study showed that emotional brand attachment did not affect active participation, while brand love did. This means that active engagement is directly influenced by brand love rather than emotional attachment. Through these research results, it can be confirmed that even if consumers have similar brand emotional states, the impact on consumer behavior is different depending on the intensity of the emotional state. Therefore, in the consumer-brand relationship, the intensity of emotions arising from the interaction between the consumer and the brand is different, and only when brand emotions are at a high level, consumers engage in behavioral participation toward the brand. Second, Morris and Keltner (2000) found that consumers activate the integration of emotions in the decision-making process. Hwang and Kandampully (2012) found that love induces consumers to maintain a relationship with a brand, and that brand commitment increases when consumers feel intimacy and a strong emotional bond between themselves and the brand. Through these prior studies, it was confirmed that emotions play an important role in the consumer's decision-making process, and in particular, it was confirmed that maintaining close relationships with others induces emotional commitment to the object. In this study, brand loyalty was also found to have a positive effect on brand immersion and active participation. Therefore, consumers need to foster strong bonds with luxury brands to create brand love and strengthen their relationship with the brand, leading to brand commitment and active participation. Third, Ji et al. (2018) found that brand reputation has a positive effect on consumer attitudes and behaviors, including brand attachment, purchase intention, and brand loyalty. Casidy et al. (2015) found that consumers with high brand awareness are likely to have high brand preference and have favorable and positive brand attitudes due to their high brand knowledge. Previous research has shown that consumers' brand reputation and brand consciousness influence brand attachment.

Originality/value

This study dealt with a more comprehensive variable in the relationship between luxury brand factors as an antecedent variable of emotional brand attachment in luxury brand situations, and provided important evidence for the mediating effect of brand love, which was a limited emotional variable. In addition, additional implications for the moderating role of brand self-congruity on emotional brand attachment were suggested.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 36 no. 11
Type: Research Article
ISSN: 1355-5855

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Expert briefing
Publication date: 10 December 2024

While several probes into insurrection charges against Yoon are under way, lack of clarity on his status and legitimacy has created a limbo that is damaging, unconstitutional…

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Article
Publication date: 3 August 2015

Yong-ki Lee, Sally Kim, Min-Seong Kim, Jae-Han Lee and Ki-Taek Lim

This paper aims to examine the effect of different relational bonding strategies on franchisees’ perceptions of benefits. The duration of the relationship is framed as a moderator…

1173

Abstract

Purpose

This paper aims to examine the effect of different relational bonding strategies on franchisees’ perceptions of benefits. The duration of the relationship is framed as a moderator between three types of relational bonds and the perceived benefits.

Design/methodology/approach

The data are collected via a survey from foodservice franchisees in South Korea. To test the study’s hypotheses, the research model was estimated with two-stage least squares.

Findings

The result shows that social and structural bonds have a significant impact on franchisees’ perceptions of benefits. There are some significant interactions between different types of relational bonds and the duration of the relationship. Perceptions of benefits are found to influence satisfaction, intentions to recommend, intentions to renew the contract and long-term orientation.

Practical implications

The study suggests that franchisors may want to focus on developing and strengthening social bonds, and also customize their relational approaches based on the duration of the relationship with the franchisees.

Originality/value

This research illustrates the impact of three types of relational bonding strategies on franchisees’ perceptions of the benefits and also examines the significant moderating role of the duration of the relationship.

Details

Journal of Business & Industrial Marketing, vol. 30 no. 7
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 30 October 2009

Jae Min Jung, Kawpong Polyorat and James J. Kellaris

The purpose of this paper is to examine an important exception to the “value congruity hypothesis,” which holds that advertising should be more effective when it is congruent with…

3116

Abstract

Purpose

The purpose of this paper is to examine an important exception to the “value congruity hypothesis,” which holds that advertising should be more effective when it is congruent with cultural values. It documents a paradoxical “reverse authority effect” among young adult consumers in traditionally high power distance (PD) countries.

Design/methodology/approach

Two experiments were conducted using data from traditionally high (South Korea in Study 1, Thailand in Study 2) and low (USA in Study 1) PD countries. Data are analyzed by variance analyses (multivariate analysis of covariance, analyses of variance) and regression.

Findings

Results show a reverse authority effect in Korea and attenuation of this effect in the USA (Study 1). Results also show a reverse authority effect in Thailand (Study 2), suggesting the generality of the effect across young consumers in traditionally high PD countries. It appears that a shift away from traditional cultural values has occurred in the course of modernization, as Western ideology gains popularity among young adult consumers in Eastern countries.

Practical implications

Findings suggest that traditional national culture alone is not a good predictor of responses to authority‐based ads. Rather, the extent to which a segment embraces or rejects traditional cultural values is more relevant.

Originality/value

This paper documents a notable exception to the value congruity hypothesis, i.e. a negative effect of authority‐based ads among young consumers in high PD cultures. It extends prior research and has implications for both theory and practice in global advertising.

Details

International Marketing Review, vol. 26 no. 6
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 13 June 2023

Min-Jae Lee and Taewoo Roh

Studies concentrating on digitalization and interconnected capabilities have increased over the past several decades. Digitalization capability and open innovation are perceived…

1491

Abstract

Purpose

Studies concentrating on digitalization and interconnected capabilities have increased over the past several decades. Digitalization capability and open innovation are perceived as sources of sustained competitiveness across disciplines. This study investigated how digitalization capability and coopetition strategy affect the sustainable performance of firms by exploring the role of internal and external factors in influencing the adoption and success of open innovation in emerging markets.

Design/methodology/approach

To test the hypothesis, the authors conducted a structural equation model analysis on 509 firm datasets from the hub cities in China, an innovative battlefield where multilateral cooperation and competition are interwoven for globalization, clean development and the enhancement of economic growth.

Findings

The authors found that a firm's digitalization capability positively impacts outbound/inbound open innovation, coopetition strategy and sustainable performance. This study’s results support a series of mediating effects through outbound/inbound open innovation and coopetition strategy. Also, it provides a nuanced understanding of how digitalization capability and open innovation can affect sustainable performance in emerging markets.

Originality/value

The present study provides a nuanced understanding of how digitalization capability and in/out-bound open innovation can affect sustainable performance in emerging markets. The authors believe this model contributes to current knowledge by filling several research gaps, and this study’s findings offer valuable and practical implications for achieving open innovation and creating sustainable performance.

Details

Management Decision, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0025-1747

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Article
Publication date: 4 February 2025

Ga-Rog Han and Jae-Eun Lee

This study examines the moderating effects of cultural distance and the nationality of foreign subsidiaries’ CEOs on the relationship between internal/external network tie…

13

Abstract

Purpose

This study examines the moderating effects of cultural distance and the nationality of foreign subsidiaries’ CEOs on the relationship between internal/external network tie strength and technological innovation. This study focuses on foreign subsidiaries of Korean firms operating in emerging markets, based on the knowledge-based view.

Design/methodology/approach

To test the hypotheses, a survey was administered to 3,840 foreign subsidiaries of Korean firms in emerging markets. Questionnaires were distributed via phone and email, and 282 (7.34%) completed questionnaires were returned. Accordingly, an empirical analysis was conducted, and the hypotheses were tested.

Findings

First, internal network tie strength had a significant negative effect on foreign subsidiaries’ technological innovation. Second, external network tie strength had a significant positive effect on foreign subsidiaries’ technological innovation. Third, as for the moderating effect, cultural distance negatively moderates the significant negative effect of internal network tie strength on the technological innovation of foreign subsidiaries. Fourth, cultural distance positively moderates the positive effect of external network tie strength on foreign subsidiaries’ technological innovation. Fifth, foreign subsidiaries’ CEO nationality (parent country nationals) positively moderates the negative effect of internal network tie strength on foreign subsidiaries’ technological innovations. Sixth, foreign subsidiaries’ CEO nationality (parent country nationals) negatively moderates the positive effect of external network tie strength on foreign subsidiaries’ technological innovation.

Originality/value

Previous studies found a positive relationship between dual network tie strength and technological innovation in foreign subsidiaries from a knowledge-based view. This study’s significance lies in its finding that the varying strengths of foreign subsidiaries’ internal and external network connections can have different impacts on their technological innovation in the context of subsidiaries operating in emerging markets. Additionally, the moderating effects of cultural distance and the nationality of the foreign subsidiary’s CEO were examined. Therefore, this study is significant because it expands the literature on technological innovation in foreign subsidiaries.

Details

Cross Cultural & Strategic Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2059-5794

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