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Seeks to expand managers′ awareness of the opportunities available for differentiating their products by increasing or decreasing the customer′s involvement in production or delivery. Presents a specific method for identifying opportunities for participation differentiation. Also seeks to clarify the managerial impacts that result from using customer involvement as a part of the production of delivery process.

Strategic uses of information technology focus on the improvement of customer/client services to increase the value of products, which in turn provides market power, enhancing profits. An external focus on customer/client services leads typically to higher revenues via product‐differentiation strategies, whereas the traditional data processing use of computers has been applied mainly to reduce costs. The leadership and expertise of modern management are necessary to shift emphasis to applications of information technology. Strategic opportunities are in (a) helping buyers, suppliers and consumers to improve the purchasing, supplying, using, maintaining, and replacing products or services, (b) introduction of new products or services based on surplus market information plus information processing capability, and (c) changing the public's ability to use information technology and providing new ways to serve customers.

This study aims to highlight a series of accidents epitomized by the success of a music artist, bringing three streams of literature together – pop culture, entrepreneurship and place branding.

Using an illustrative case of a 2012 YouTube hit song, Oppan Gangnam Style, by Korean artist Park Jae-Sang, the artist’s attempt to lampoon the extravagant lifestyle of Gangnam District’s residents accidentally puts them on the global map. The narrative is built around the storytelling approach.

The study highlights the intersections of pop culture creativity and entrepreneurship (albeit accidental) with implications for place branding.

The study is overtly documentary analysis-based and could, therefore be subjected to quantitative analysis in future research. Furthermore, the conceptual model could be tested with additional cases in the future.

In a broad sense, this study is a pioneering effort in the field of entrepreneurship and its interconnections with other disciplines – marketing (place and entrepreneurship) and pop culture. The conceptual model could form a basis for future research in such intersections.

The purpose of this study is to examine the influences of creativity, psychological ownership (PO) and perceived organizational support (POS) on knowledge creation, using the integrative systems model of creativity.

A survey was used to collect data from 188 workers in Korean public service organizations. Analyses, including bootstrapping and hierarchical regression analysis, were performed to determine the mediating effect of PO and also the moderating and the moderated mediating effects of POS.

The results showed that PO mediates partially between creativity and knowledge creation and that POS moderates the relationship between PO and knowledge creation. Notably, the moderated mediating effect of POS was only significant when employees had a high level of POS.

The findings suggest that creativity dissemination requires employees’ social consciousness, collaborative interactions and organizational support. The results imply that human resource development (HRD) practitioners need to cultivate the creativity capacity in the organization.

This study discusses the effects of PO and POS on creative performance, which HRD professionals and organizational leaders draw attention to for organizational development. Implications for organizational composition and interventions to enhance creative performance are provided.

This research aims to examine the role of perceived threat (i.e. COVID-19) on people’s preferences for destination logo designs. In addition, it investigates the influence of childhood socioeconomic status (SES) and sensation seeking on the aforementioned effect.

Five experiments are used. Studies 1 A and 1B examine the impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos. Study 2 replicates the previous studies and tests for evidence of mediation by the perceived risk. Studies 3 and 4 investigate the moderating role of childhood SES and sensation seeking.

The results show that a salient threat of COVID-19 leads people to display higher visiting intentions when presented with simpler (vs complex) destination logo designs. The perceived risk mediates this effect as well. This preference is evident only for people with low (vs high) childhood SES and only for relatively low sensation seekers.

This study contributes to the branding literature by investigating how situational factors can influence affective reactions to brand logos and to the tourism literature by further investigating the impact of logos on visiting intentions.

This study provides actionable insights for tourism marketers and logo designers, allowing them to select or create positively perceived destination logos during a potential global crisis.

This research offers the first evidence that pandemic-related threat perceptions influence people’s visiting intentions when presented with different destination logos, and that these effects are influenced by individual characteristics such as childhood SES or sensation seeking. In doing so, the current study offers a more sophisticated understanding of the potential boundary conditions driving people’s brand logo evaluation.

The purpose of this study was to investigate relationships among the experiential value of hotel apps, the cognitive and affective evaluation of hotel apps users, hotel apps users’ satisfaction and their endorsement for the hotel apps. Specifically, this study examined the relationships that enhance hotel guests’ experiences through hotel apps.

The measurement items were developed through extensive literature review. This study used a web-based survey to test an integrated model of the experiential value. With a total of 320 usable samples, partial least squares structural equation modeling was carried out to identify key “driver” constructs and validate the proposed model.

A significant relationship was found in the playfulness of hotel apps and hotel guests’ cognitive and affective evaluations of the hotel apps, which positively influence hotel guests’ satisfaction and their endorsement for the hotel apps. Hotel apps should create fun and entertainment features in the hotel apps so that the users of hotel apps can be enjoyable during their usage. In addition, providing hotel apps users with time saving and easy use of the hotel apps can affect their satisfaction and endorsement for the hotel apps.

This study confirmed the positive links among hotel apps users’ experiential value, their cognitive and affective evaluation of the hotel apps, their satisfaction of using the hotel apps and their endorsement for the hotel apps. This study also revealed that hotel apps can be hotels’ effective communication tool that enhances existing and potential customers’ overall experiences.

项关于体验价值的综合模型

摘要

本论文旨在研究关于酒店APP体验价值, 对酒店APP用户的认知和情感评估, 用户满意度以及用户支持之间的关系。具体而言, 本研究探索了如何通过酒店手机APP使用来提高用户体验的理论关系。

测量条目通过详尽的文献综述来产生。本研究运用了网络调研来测量体验价值的一项综合模型。由320项有效样本, 偏最小二乘法结构方程建模（PLS-SEM）来鉴定关键“驱动”构象以及验证提出的模型。

研究发现酒店APP的娱乐性对顾客的APP的认知和情感评估都起到了显著性作用, 进而对顾客满意度和酒店APP支持度产生正面影响。研究建议酒店APP创造有趣以及娱乐产品功能, 从而让酒店APP用户从使用中获得乐趣。此外, 为酒店APP用户提供省时方便的服务可以影响用户满意度和对酒店APP的支持。

本研究验证了酒店APP用户体验价值, 对酒店APP的认知和情感评估, 用户对使用酒店APP的满意程度, 以及对酒店APP支持的正相关性。本研究进而发现酒店APP可以作为提升酒店现有和未来用户全面体验的有效工具.

The purpose of this paper is to examine the diversification effect of the Korean Ship Investment Fund (KSF) under Markowitz portfolio theory by analyzing short-term and long-term relationships with stocks and bonds.

For this purpose, unit root, correlation and cointegration tests are performed. Monthly data from 2004 to 2015 for stocks, bonds and KSFs are obtained for this study.

The correlation coefficients indicate that KSFs are uncorrelated with stocks and negatively correlated with bonds, and no long-term equilibrium relationships exist with all three variables by the Johansen and Engle-Granger cointegration tests.

This paper makes contribution to the literature as follows: first, whereas the previous literature investigated diversification effect of ship investment using freight indices or freight rates which are not able to represent returns from ship investment, this study is the first study to use actual stock prices of the KSFs to the authors’ best knowledge; and second, diversification effect of ship investment represented by KSFs is empirically verified in the both short term and long term.

Policy-makers and managers of shipping companies can have sound ground that the KSFs are alternative and attractive assets to investors. It is also shown that the KSFs have potential to improve risk and return structure of investors on their own regardless of existence of incentives. Therefore, decisions of policy-makers can be made free from expectations for stronger incentives provided by the government. In addition, those countries that do not have such a ship investment platform may consider introducing a similar ship investment fund in order to revitalize the capital markets of the country.

This study holds its significance in investigating diversification properties of the KSFs for the first time in Korea since the KSFs were introduced.

Very recently, the South Korean architectural field has seen a rising trend to reinterpret the traditional hanok, meaning Korean-style house. While this presents an interesting diversion from the housing market dominated by high-rise apartments, there is a lack of consensus in determining the scope and definition of hanoks. This is because of many experiments with the features of the hanok, such as inclusion of new material, construction techniques, and even radically new spatial organizations.

This article explores and analyzes the effectiveness of four different approaches of reinterpreting hanoks: apartment hanoks, urban hanoks, rural experimentations, and contemporary versions. At one end of the spectrum, there is the recent integration of a hanok’s features in high-rise apartments otherwise considered modern. Then I move on to discuss examples of urban hanoks built since the start of the industrialization era in the 1920s and afterwards. Urban hanoks are detached houses, most of which show a stylistic preference toward wooden hanoks of the elite literati. The third approach is rural experimentations that involve the development of an unconventional construction method by both architects and non-architects. Finally, this paper turns to reinterpretations of the hanok by architects trained in contemporary architecture. Although each approach differs in the degree of integrating historical hanok features, some commonalities, such as low floor area ratio and the organic integration of an open courtyard, can be detected among the successful cases.

Social media is noted for its usefulness and contribution to destination marketing and management. Social media data is particularly valued as a source to understand issues such as tourist behavior and destination marketing strategies. Among the social media platforms, Twitter is one of the most utilized in research. Its use raises two issues: the challenge of obtaining historical data and the importance of qualitative data analysis. Regarding these issues, the chapter argues that retrieving tweets using hashtags and keywords on the Twitter website provides a corpus of tweets that is valuable for research, especially for qualitative inquiries. In addition, the value of qualitative analysis of Twitter data is presented, demonstrating, among other things, how such an approach captures in-depth information, enables appreciation and inclusion of the nonconventional language used on social media, distinguishes between “noise” and useful information, and recognizes information as the sum of all parts in the data.

Technological innovation is crucial for businesses to achieve development and profitability through enhancing core capabilities and differentiating competitive advantages. The key to organisational survival is boosting innovation performance focused on technological innovation, as SMEs lack resources and competencies compared to large companies. Entrepreneurship is a topic of active research to overcome SMEs’ resource and size limits. This is because entrepreneurs’ capabilities are considered more important in small and medium-sized enterprises closely related to corporate success than in large enterprises that can receive organisational support. In addition, a company’s holding capacity is a direct driver of creating differentiated competitiveness because it can pursue product differentiation through high levels of market capabilities and technology capabilities. Therefore, this study attempts to demonstrate entrepreneurship and technological innovation for SMEs. Reviewing previous studies, the authors derive the organisational capabilities needed by the organisation for innovation and examine how these organisational capabilities (technological, market, and operational capabilities) relate to entrepreneurship and technological innovation.