Jacques Viaene and Wim Verbeke
Discusses the restoration of consumer confidence in the Belgian meat industry through Sanitel, a traceability system that tracks products through the entire supply chain. It is a…
Abstract
Discusses the restoration of consumer confidence in the Belgian meat industry through Sanitel, a traceability system that tracks products through the entire supply chain. It is a prerequisite to an effective supply chain and quality management. Discusses the process in relation to the poultry meat industry in Belgium.
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Tessa Avermaete, Jacques Viaene, Eleanor J. Morgan and Nick Crawford
This paper focuses on innovation in small food‐ and drink‐manufacturing enterprises in two Belgian regions. The aim of the research was to identify patterns of innovative…
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This paper focuses on innovation in small food‐ and drink‐manufacturing enterprises in two Belgian regions. The aim of the research was to identify patterns of innovative activities. Based on both literature and empirical analyses, a framework was developed to help in understanding some aspects of the determinants of innovation in small food firms. Two conclusions can be drawn from the research. On the one hand, it is clear that innovation was regarded as essential by most small food firms. Such firms tended to continuously introduce new products, develop new processes, make changes in the organisational structure and explore new markets. On the other hand, the research demonstrated that some aspects of innovation depend on the age of the company, company size and regional economic performance.
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Annelies Verdurme, Xavier Gellynck and Jacques Viaene
The paper aims at investigating whether or not organic food consumers are automatically opposed to genetically modified (GM) food. Results from quantitative market research…
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The paper aims at investigating whether or not organic food consumers are automatically opposed to genetically modified (GM) food. Results from quantitative market research indicate that this is not the case. Based on attitude towards GM food, three consumer segments are identified: the opponents; the proponents; and the neutrals. Only about 40 per cent of the organic consumers, namely the opponents, reject the use of genetic modification in organic food production. The neutrals are neither against nor in favour of GM food, while the proponents support GM in food production. Besides attitude towards GM food, the proponents differ from the other two segments in terms of beliefs, general attitudes and purchase intentions.
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Wim Verbeke and Jacques Viaene
The recent history of Poland is characterised by the process of transition from the centrally planned to a market‐oriented economy and by the new challenge of preparing for…
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The recent history of Poland is characterised by the process of transition from the centrally planned to a market‐oriented economy and by the new challenge of preparing for joining the EU. Several authors indicate that Polish consumers are more and more similar to European consumers in terms of consumer behaviour. The research under consideration aims to identify similarities and differences between Polish and Belgian consumers with respect to consumer behaviour towards yoghurt. The choice of the dairy product yoghurt as a research subject is based on its remarkable consumption increase and product innovation rate during the previous decade. A survey of 400 respondents in the urban regions of Gent (Belgium) and Olsztyn (Poland) reveals statistically significant differences in consumption frequency, perception of product attributes and consumer attitude and preference towards yoghurt. The process of cross‐national data gathering and analysis identifies topics of interest to food companies and marketeers seeking to enter markets in Central and Eastern Europe.
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Annelies Verdurme and Jacques Viaene
The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this…
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The aim of this research is, first, to explore consumer beliefs, attitudes and purchase intentions with regard to genetically modified (GM) food and second, based on this exploration, to develop a hypothetical model which can explain and predict consumer attitudes and purchase intentions with regard to GM food. For this twofold purpose, qualitative research and a review of relevant, mainly European, literature are combined. The qualitative research comprises focus group discussions with consumers and in‐depth interviews with representatives of interested parties. The developed model suggests differences between premium branded and generic GM food products regarding the formation of attitudes and purchase intentions.
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Presents the results of recent empirical research on the increasing consumer sensitivity to health issues in Belgium. Focuses on factors that determine consumer behaviour in…
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Presents the results of recent empirical research on the increasing consumer sensitivity to health issues in Belgium. Focuses on factors that determine consumer behaviour in relation to light products, using both quantitative and qualitative research techniques. In‐depth diagnostic interviews are used qualitatively to develop a structured questionnaire, and quantitatively, a mail survey was organized through which the questionnaire was completed by 1,891 households. Analyses the results of the questionnaire by means of the Triandis model to determine behaviour towards light products. Eight components are analysed to explain behaviour: cognitive; affective; moral; social; behavioural control; willingness to change behaviour; facilitating conditions; and habits. Results reveal that dairy products are the most popular of the “light” products, though they do not have a far from “light” image. Behaviour is dominated by a preoccupation with weight control and illness prevention, and is highly influenced also by the household’s view. However, the “light” focus on the slim figure is now less appreciated by consumers, while a more dominant role is being allocated to health aspects. From a marketing point of view, a dramatic switch in product development and communication is needed.
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In Italia si è fatto quanto non è stato fatto in nessun altro Paese, sempre nel settore dell'istruzione media turistico‐alberghiera. Per cui mi permetto di suggerire, come ebbi a…
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In Italia si è fatto quanto non è stato fatto in nessun altro Paese, sempre nel settore dell'istruzione media turistico‐alberghiera. Per cui mi permetto di suggerire, come ebbi a fare altre volte, di esaminare gli ordinamenti scolastici esistenti negli altri Paesi. Ciò per stabilire, in quanto è possibile, un programma comune sull'istruzione media turistica.
Nel riprendere come Libero Docente le mie lezioni presso la Facoltà di Giurisprudenza dopo un lungo intervallo di anni in cui il Corso è stato impartito per Incarico, cioè a…
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Nel riprendere come Libero Docente le mie lezioni presso la Facoltà di Giurisprudenza dopo un lungo intervallo di anni in cui il Corso è stato impartito per Incarico, cioè a titolo ufficiale, prima nella facoltà di Scienze Politiche e poi in quella di Economia e Commercie, ritengo opportuno accennare alle vicende di questo insegnamento che ha segnato in certo modo il punto di partenza ed insieme il banco di prova del primo tentativo di sistematica scientifica della trattazione del turismo dal punto di vista economico e statistico. E mancherei ad un preciso dovere e ad un impulso spontaneo del mio animo se in questa occasione non rivolgessi un memore e devoto pensiero al mio grande ed indimenticabile maestro, Augusto Graziani, che seppe inculcarmi la passione per gli studi di economia politica: debbo anzi a lui anche lo specifico orientamento verso l'indagine turistica, perchè il primo tema che egli mi propose nelle esercitazioni di seminario degli Istituti Giuridici dell'Università di Napoli (oh magnifica palestra per noi giovanissimi studenti appena usciti dal Liceo!) fu quello della bilancia dei pagamenti internazionali con particolare riguardo alle cosidette partite «invisibili».