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To provide the organisational capacity to adopt information technology (IT) successfully, a partnership between technology and business managers must be established. A constructive dialogue between the two domains is necessary to develop a viable long‐range strategic business plan. The implementation of IT not only is a technological problem, it also requires significant changes in the business culture.

IN the two years since the last Farnborough Air Show was held by the Society of British Aerospace Companies the aircraft industry has achieved an almost complete metamorphosis from the body blows in the form of major programme cancellations that almost felled it in 1965 to the very healthy position that it holds today.

Armstrong, Whitworth Aircraft, Ltd., Coventry.—Aircraft, Reconditioning of: Supermarine Aviation Works (Vickers), Ltd., Woolston. Aircraft, Spares: Blackburn Aeroplane & Motor Co., Ltd., Brough; Westland Aircraft Works, Yeovil.—Bitumen: Asiatic Petroleum Co., Ltd., London, E.C.—Blocks, Terminal: Oliver Pell Control, Ltd., London, S.E.—Brushes: C. H. Leng & Sons, Birmingham.—Camera Spares: Thornton Pickard Manufacturing Co., Ltd., Altrincham.—Canvas Duck: Jas. Stott, Ltd., Oldham.—Coats, Great: L. Silberston & Sons, London, E.—Cylinders: Walter Kidde Co., Ltd., Hanwell.—Dopes and Identification Colours: Nobel Chemical Finishes, Ltd., Slough.—Engines, Aero, Reconditioning and Spares: Bristol Aeroplane Co., Ltd., Filton.—Engines, Aero, Spares, Repair of: D. Napier & Son, Ltd., London, W.—Engines, Aero, Spares: Rolls‐Royce, Ltd., Derby.—Glycerine: D. Thorn & Co., Ltd., Pendleton.—Landplane: De Havilland Aircraft Co., Ltd., Edgware.—Lay‐out of Moorings and Mark Buoys: Thos. Round & Sons, Scarborough.—Limousines, Humber, Pullman: Rootes, Ltd., Coventry.—Locomotive, Diesel: F. C. Hibbard & Co., Ltd., London, N.W.—Magnetos: British Thomson‐Houston Co., Ltd., Coventry; Rotax, Ltd., London, N.W.—Mahogany: M. A. Morris, London, N.—Nippers: Wynn Timmins & Co., Ltd., Birmingham.—Pantaloons: L. Silberston & Sons, London, E.—Plugs and Sockets: Vickers (Aviation), Ltd., Weybridge.—Pumps, Fuelling: Zwicky, Ltd., Slough.—Thermometers, Radiator: Negretti & Zambra, London, E.C —Transmitters: Standard Telephones and Cables, Ltd., London, N.W.—Trays for Racks: Hobbies, Ltd., Dereham.—Valves W/T: Edison Swan Electric Co.,Ltd., London, W.C.—Waistcoats, Life Saving: Robinson & Cleaver, Ltd., London, W.

THE following list of contracts placed by the Air Ministry during April lias been extracted from the May issue of The Ministry of Labour Gazette:—

The 1977 safety records for US air carriers and air taxis have been released by the National Transport‐ation Safety Board (USA).

‘In the schools, you have to go a long way to find something really lively in environmental studies,’ says Colin Ward. He should know. He is the education officer of the Town and Country Planning Association unit, and in this position was given his head to produce the kind of magazine to propagate environmental education that he thought fit. Together with his assistant editor Anthony Fyson, he is responsible for BEE, by far the liveliest publication in its field. BEE is the Bulletin of Environmental Education and it differs — in one respect particularly — from most other journals with the same concern.

Alcohol sponsorship of sport is common in Australia, with much debate about the appropriateness of linking sport with alcohol advertising and promotion. This paper provides examples of such sponsorships to appreciate the extent and nature of the complex relationship between sport and alcohol sponsors. The public health and policy implications of alcohol sponsorship of sport extending to creating a sporting competition purely to promote an alcohol brand are considered.

Chester Street, Aston, Birmingham, 6. The ‘Donald’ Patent Barrel Lifter Truck and Stand, the three‐in‐one appliance. Barrels up to 7 cwts. lifted and transported by one man. ‘Donald’ Patent Barrel Lifter Stands for Oil Stores.

After completion of the case study, the students will learn about the blue ocean strategies that are adopted by entrepreneurs when they are entering into a new business territory and be able to perform an industry analysis and understand the competitive advantage that a firm possesses in a new market using Porter’s five forces framework.

This case study is about Sushant, an entrepreneur, who started his entrepreneurial venture in water sports tourism along the coastlines of India. His core business was into offering kayaking and camping activities. However, he planned to scale up his business by expanding its geographical reach. To fulfill this, he was also planning to manufacture his own kayaks, which would increase economies of scale in the long run. This case study investigates the dilemma of whether he should first increase his service offerings before expanding geographically or focus on geographical expansion and then increase service offerings.

This case is designed to be taught at the post-graduate level (Master of Business Administration) for an entrepreneurship course.

Teaching notes are available for educators only.

CSS3: Entrepreneurship.