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The purpose of this paper is to argue that integrated marketing communications (IMC) must be used in social marketing, like it is in commercial marketing, by illustrating that IMC principles are effective in social marketing contexts within an education setting. Specifically, the paper provides evidence of IMC being successfully used in the communication of school‐based health promotion activities within health promoting schools (HPS).

Depth interviews with principals and teachers at three case schools were conducted to investigate the communication of health promotion programmes within HPS. In total, 19 people participated in this study.

A key finding was that IMC principles are evident in the HPS philosophy of health promotion. That is, the extent to which health concepts are customer focused and integrated into school life; and, communication which is synergistic and based on stakeholder needs, has a significant impact upon achieving desired health promotion outcomes.

This research explored communication within the specific context of HPS. To further explore the application of IMC in social marketing, the authors recommend that other social marketing contexts or cases be investigated.

The fact that IMC principles are relevant and effective when facilitating school‐based health promotion programmes implies that IMC would offer value to other social marketing contexts too.

The paper is unique in that we provide evidence of IMC used in a school‐based social marketing context. The context of an education setting for this research broadens existing understanding of how IMC can and should be used in social marketing. The research offers insights for social marketing practitioners seeking to improve their communications efforts.

The mandatory withdrawal of almost 2,000 complementary and alternative medicines, manufactured under contract on behalf of multiple brand names, primarily in the Australian and New Zealand markets, provides an opportunity to examine the impact on sales levels and both brand and category loyalty of a major product confidence crisis. Sets out to deal with this issue

Focuses on the impact of the events surrounding the recall within both the Australian and New Zealand markets and links the events surrounding the recall with the scant international literature relating to brand management during crisis situations. Then reports on findings from an investigation of New Zealand consumer perceptions of the sector after the recall event.

The substantial impact on both category and brand loyalty in the face of prolonged non‐availability of some products is revealed, as is the lack of contingency planning across product supply and marketing communications dimensions. Concludes with recommendations for the future management of brands during such events.

Lessons that may be learned in relation to brand management during crisis situations are stressed, along with implications for cross‐border brand management.

The dynamics of the complementary and alternative medicines market have not been comprehensively researched. In addition, the extant literature regarding brand management during crisis situations is not extensive. This paper therefore makes a contribution towards the understanding of an under‐researched market sector and also the impact on brand management of major disruption to consumer confidence and product availability.

The purpose of the present analysis is to test the relative impact of trust in police, social cohesion, and fear of crime on neighborhood‐level rates of concealed pistol license (CPL) holding. The dynamics of both formal and informal social control are hypothesized to affect neighborhood CPL concentrations.

Data were neighborhood‐level and came from a city survey and the state Department of Licensing. A path model was estimated.

Police service level had a negative indirect effect on neighborhood CPL concentrations through fear of crime, but had a strong positive direct effect. Social cohesion also had a strong positive direct effect on CPL rates.

The study suggests that lawful concealed hand‐gun carrying should be viewed as a way in which neighborhoods exercise informal social control. People in socially cohesive areas may carry concealed hand‐guns not only because they fear for their own safety, but also because they feel a sense of responsibility to their fellow neighborhood residents.

Police who encourage citizens to engage in private forms of self‐protection should be aware that citizens in cohesive areas may choose to do this via hand‐gun carrying. Police should be sure that citizens in these neighborhoods have ready access to safety training and devices. Most importantly, police should emphasize to citizens in these areas that hand‐gun carrying has not been shown conclusively to reduce crime, and that there are other private crime‐prevention techniques that carry more promise of keeping communities safer from crime.

There are few studies attempting to determine the precursors to concealed hand‐gun carrying. The paper seeks a better understanding of the reasons why some neighborhoods evince higher levels of CPLs than others. Additionally, most prior studies have used suboptimal levels of aggregation. The study uses neighborhood‐level data, which allows for an examination of ecological phenomena without the confounding effects of between‐jurisdiction heterogeneity that a higher level of aggregation would produce.

Prior research has established the importance of citizens' perceptions of procedural justice in determining their assessments of and satisfaction with police. The present study seeks to contribute to this literature in three ways. First, it aims to test for a link between perceived procedural justice and performance‐based assessments of police officers' ability to control serious crime. Second, it aims to test this link using longitudinal data and controls for existing attitudes to ensure directional validity of the results. Finally, it aims to advance the literature by extending the study of personal experiences and process‐based judgments to non‐urban areas.

The data were gathered using a panel design consisting of two surveys administered three years apart. The data are analyzed using ordinary least squares regression.

The results support the hypothesis that citizens' perceived procedural justice during their personal contact with officers significantly predicts their evaluations of the ability of police to keep their communities safe from serious violence. The fact that the data are longitudinal and that existing attitudes about effectiveness were controlled for offers support for the contention that the quality of citizens' personal contact with officers can influence their judgments about police effectiveness.

The findings have implications for procedural justice in policing and for community‐based policing strategies. It would appear that officers' respectfulness toward citizens during personal contacts can enhance their outcome‐based efficacy in citizens' eyes. Police officers' interpersonal interactions with citizens can foster trust and make citizens feel that the police can keep them safe.

The study is one of few that employ longitudinal data to test the experience‐attitude relationship. The results indicate that the relationship often found in cross‐sectional data also holds over time. In addition, the data come from a relatively rural area of the country, and the findings show that the link between personal contact with and attitudes about police – a link previously demonstrated primarily among urban samples of respondents – applies to non‐urban areas as well.