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Many evaluation paradigms consider three rather similar concepts: input; implementation; and output. Until recently, little attention has been paid to the implementation phase of evaluation, which seems to be a critical area in need of assessment by both administrators and evaluators. The literature relating to implementation has tended to document the need for implementation studies, but has not been very useful in describing, in practical terms, how one may go about the process of assessing implementation or the subsequent use of such data for administrative feedback. This paper discusses the development and use of an implementation scale and describes basic characteristics of the instrument. Some obtained data are presented and possible interpretations of the data offered. The data would seem to indicate that instructional systems are not implemented fully in many schools. A second section of the paper presents correlational data obtained from the implementation instrument and variables that may be related to the degree of implementation of a classroom innovation. The innovative nature of the school, the climate established by the administrator, the existence of continuous training programs and staff and student attitudes were found to correlate significantly with degree of implementation.

Although malls have been a topic of interest to marketing researchers for at least 35 years, the attraction between malls and Generation Y consumers has received little interest from marketing academics. This study focuses on the attitudes that the older segment of Generation Y consumers (19‐25) have toward a mall, and on their consumption motivation. Key findings include that Generation Y consumers are more likely to be objectively rather than socially motivated to consume. The findings also suggest that objective motivations to consume predict an individual consumer's perception of a shopping mall's ambience, layout, and his or her involvement in the shopping process. Social motivations to consume predict perceptions of a mall's ambience, design, variety, and excitement, as well as the consumer's desire to stay and intent to return to the mall. Managerial implications include using objective information, such as price‐oriented promotions, when trying to attract older Generation Y consumers.