Search results

This chapter is building conceptual background of psychological risk for international tourists. Drawing on Place Attachment Theory, Moral Disengagement Theory, Followership Theory, Job Demands-Resources, Acculturation Theory and Goal Progress Theory of Rumination, this chapter proposes a framework of psychological risks with six psychological risks that tourists could encounter in foreign destination: destination detachment risk, moral disengagement risk, risk of false risk assessment, burnout risk, risk of loneliness and risk of rumination. High destination detachment could lead tourists to behave less environmentally friendly, while high moral disengagement could lead tourists to behave less ethically friendly. Followership to the influencers in social media could lead tourists to engage in risk-taking behaviours and false risk assessment, leading to burnout risk, risk of loneliness and risk of rumination, where negative autobiographical memory is created and forming memory-related distress when they arrive homes. Place detachment and moral disengagement risk local environmental and social health, while burnout, loneliness and rumination pose risks for the tourists' psychological health. Several studies propose suggestions for the destination manager and tourists to manage the risk effectively and adequately, including place attachment and moral engagement campaign, careful travel planning and social support.

I‐V characteristics of GaAs n‐i‐n structures are calculated by considering impact ionization of carriers. Impact ionization at reverse‐biased n‐i junction becomes a cause of steep current rise when an acceptor density in the i‐layer is high. It is shown that an optimum acceptor density exists to keep a good isolation. Photoconduction transients of GaAs n‐i‐n structures are also simulated, and are shown to be strongly affected by existence of n‐i junctions.

Minimising makespan aims to achieve high utilisation of equipment and resources by getting all jobs out quickly. This is an important scheduling criterion, especially for automated systems, because of the high investment cost. The problem, however, becomes complex when many parts and machines are involved. This is because different parts may require different numbers of operations, and there are many possible schedules. For small problems, a mathematical programming model for minimising makespan is formulated. For large problems, a sequencing algorithm based on decomposition and pairwise comparison is proposed. The idea of “total overlapping time” in the sequencing algorithm is introduced to determine the solution of each sub‐schedule. It maximises the number of jobs working at different machines at the same time, while satisfying the parts’ operation precedence and machine constraints. The differences between this method and the traditional graphical method are discussed. The sequencing algorithm significantly reduces the number of schedules for consideration and hence, the computational power required.

An important sector that presents continuous growth year after year and one of the most notable economic sectors worldwide is hospitality and tourism (H&T). For this reason, many enterprises have been created and developed. Each journey could face several challenges, such as economic, social, political, environmental, and technological. This study examines research and case studies about H&T entrepreneurship and provides new insights into the current industry about all aspects that affect entrepreneurship development. Additionally, the impacts of the spread of COVID-19 in the current industry and the changes in the awareness of tourists to enjoy more sustainable tourism that protects the planet during their daily operations are addressed; this being a new opportunity for business so that entrepreneurs can compete in a hypercompetitive market.

The purpose of the study is to conceptualize the model of the predictors of consumer willingness to purchase green products. This study used the underpinning theories related to consumer willingness by integrating the green concept in deriving the consumer willingness to purchase green products. Based on the underpinning theories of marketing strategies, it was found that marketing mix was still fundamental in business. Therefore, green marketing mix was proposed to describe the consumer's green purchase willingness. Furthermore, corporate social responsibility (CSR) plays an important role as the key to organizational strategy. Thus, CSR is also included in the proposed framework. As this is a conceptual paper, further empirical study needs to carry out to verify the proposed hypotheses. This study contributes to the market practitioners or entrepreneurs in terms of re-considering marketing mix and CSR in deriving customer willingness to purchase green products. This study extends the literature of behavioural intention by integrating green marketing strategies with CSR in determining consumer willingness to purchase.

Community-run festivals are an emerging giant in the tourism industry. Nowadays many local festivals have emerged with the specific objectives of celebrating local culinary traditions, establishing business and trade of local products and developing sustainable destinations. Local events can influence the destination image, enabling the growth of tourist flows and stimulate destination marketing organizations to differentiate their own destination products from those of competitors. Two main aspects are analyzed: the main characteristics of local events and the influence of local festival on destination image. Moreover, the economic impact of festivals on the community and the main tourism management strategies adopted by managers are investigated. Finally, theoretical and managerial implications deriving from the chapter are discussed.

The purpose of this paper is to evaluate the experience of visitors with the Janadriyah festival.

An on-site intercept survey was conducted among a random sample of visitors of the festival. The survey was conducted by two field researchers between February 10 and February 25, 2014. A self-administered questionnaire was distributed only to those who agreed to respond to the survey. Out of 200 questionnaires distributed, 28 were incomplete and thus eliminated from the study. As a result, 172 questionnaires were accepted for the purpose of final analysis, representing a response rate of 86 percent.

There is a statistically significant contribution for both the first motivation (I participate in the Janadriyah festival to increase my cultural knowledge) and the fifth one (I participate in the Janadriyah festival to see new and different things and to enjoy a unique atmosphere). There is a statistically significant relationship between the most of services provided and the level of satisfaction. As well as, there is a statistically significant relationship between the perception and the level of satisfaction, also with the word of mouth communication. Finally, the results shown that behavioral intention had a positive influence on word of mouth communication.

There were time limits to this study as the research was conducted during the organization of the Janadriyah festival during its 26th session (February-March 2014).The research was also limited by place as it was conducted at the capital of Saudi Arabia, Janadriyah province.

The model of the study could be applied in similar studies for different festivals all over the world.

Increasing the promotional efforts to attract more visitors from different regions in the world. As it is observed that the vast majority of participants in the Janadriyah festival are local residents. In addition, there is a need to organize training programs to all staff participating in the organization of the festival supervised by academics and professionals. Organizing seminars during the festival in order to increase the awareness of local residents with importance of the cultural heritage and how to keep it. And at the end, the program of the festival has to be updated from one session to another in order to attract more attendees.

The integrated model of the study represent an added value to the research in the field of tourism festivals.

While studies have highlighted the benefits of athlete endorsement as a means of strategic marketing communication and public relations, there are risk factors associated with the practice, especially when a celebrity endorser is involved in immoral incidents or social activism. This study examined the impacts of athlete endorsers’ controversial behavior on sponsors. It scrutinized the change in publicly traded corporations’ shareholder value when their athlete endorsers were implicated in either immoral conduct or social activism.

Using the event study analysis, this study investigated the sponsored corporations’ abnormal returns around athlete endorsers’ involvement in immoral incidents and social activism. Total 34 cases (18 immoral scandals and 16 social activism) were collected from 2009 to 2019.

The data analysis revealed a significant difference in abnormal returns between the two different types of incidents for the four different windows (2, 4, 8 and 15 days) after the date of the focal event. While scandals of immoral conduct did not cause significant loss in shareholder value, cases of social activism showed negative abnormal returns for sponsoring corporations.

This study presented the first comparative analysis of how endorsers’ immoral behavior and social activism impacted on the shareholders’ value of sponsoring firms. Using stock performance data, the findings provided the empirical evidence in stock markets’ different reactions regarding scandals and social activism. The study contributes to the relevant body of literature by comparing the different contexts in celebrity endorsement.