Search results

1 – 10 of over 1000
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 January 1975

J.P. Bannister and F. Withey

This is the fourth comprehensive register of current research in marketing to appear in this Journal. It is hoped that it will prove useful as a source of information to all those…

64

Abstract

This is the fourth comprehensive register of current research in marketing to appear in this Journal. It is hoped that it will prove useful as a source of information to all those with interests in the subject. The projects listed do not include research work undertaken by commercial organisations or studies conducted in educational institutions where the results are not intended to be generally available. Otherwise, every effort has been made to obtain basic information from research workers willing to discuss their efforts with other interested individuals.

Details

European Journal of Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 0309-0566

Access Restricted. View access options
Book part
Publication date: 1 July 2014

Gerald R. Ferris, John N. Harris, Zachary A. Russell, B. Parker Ellen, Arthur D. Martinez and F. Randy Blass

Scholarship on reputation in and of organizations has been going on for decades, and it always has separated along level of analysis issues, whereby the separate literatures on…

Abstract

Scholarship on reputation in and of organizations has been going on for decades, and it always has separated along level of analysis issues, whereby the separate literatures on individual, group/team/unit, and organization reputation fail to acknowledge each other. This sends the implicit message that reputation is a fundamentally different phenomenon at the three different levels of analysis. We tested the validity of this implicit assumption by conducting a multilevel review of the reputation literature, and drawing conclusions about the “level-specific” or “level-generic” nature of the reputation construct. The review results permitted the conclusion that reputation phenomena are essentially the same at all levels of analysis. Based on this, we frame a future agenda for theory and research on reputation.

Details

Research in Personnel and Human Resources Management
Type: Book
ISBN: 978-1-78350-824-2

Keywords

Access Restricted. View access options
Article
Publication date: 1 February 1999

Dongdae Lee and Gopala Ganesh

This article examines the effects of brand image country image and familiarity with both brand and country on consumer evaluation of binational brands. Specifically two…

6854

Abstract

This article examines the effects of brand image country image and familiarity with both brand and country on consumer evaluation of binational brands. Specifically two sub‐constructs of country image: overall image and product specific image and three different types of familiarity: product familiarity brand familiarity and country familiarity are identified and utilized. Hypotheses based on categorization theory are developed and tested using a mail survey of a random sample of US households. The study shows that product specific image plays a mediating role between overall country image and consumer evaluation. With product and brand familiarity moderate familiarity consumers utilize country‐of‐origin information less than low or high familiarity consumers. Likewise with country familiarity low familiarity consumers rely more on country‐of‐origin information than high familiarity consumers.

Details

International Marketing Review, vol. 16 no. 1
Type: Research Article
ISSN: 0265-1335

Keywords

Access Restricted. View access options
Article
Publication date: 1 February 1973

James Bannister and David Jobber

This conspectus attempts to achieve three objectives:

78

Abstract

This conspectus attempts to achieve three objectives:

Details

European Journal of Marketing, vol. 7 no. 2
Type: Research Article
ISSN: 0309-0566

Access Restricted. View access options
Book part
Publication date: 23 July 2015

Abstract

Details

Tourism Research Frontiers: Beyond the Boundaries of Knowledge
Type: Book
ISBN: 978-1-78350-993-5

Access Restricted. View access options
Article
Publication date: 1 June 1998

Khalid I. Al‐Sulaiti and Michael J. Baker

This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that…

30884

Abstract

This paper provides a comprehensive review of the literature regarding the effect of country of origin on consumer perceptions of products and services. Results reveal that consumer perceptions differ significantly on the basis of product/service and country of origin. The country of origin may be an important element in the perceptions consumers have of products and services especially where little other information is known. However, the question of how much influence the country of origin provides in product and service evaluations remains unanswered and a number of other major issues have yet to be resolved. Directions for future research are developed.

Details

Marketing Intelligence & Planning, vol. 16 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Access Restricted. View access options
Book part
Publication date: 23 July 2015

William Feighery

Political parties and marketers have for centuries employed visuals as effective means of conveying their messages. Yet surprisingly, little has been written on the evident…

Abstract

Political parties and marketers have for centuries employed visuals as effective means of conveying their messages. Yet surprisingly, little has been written on the evident interplay between the visual rhetoric of political campaigns and destination image. Influenced by Foucault’s notion of subjectivity and drawing on critical discourse analysis, this chapter analyzes the visual rhetoric of the radical right-wing Swiss People’s Party campaign posters in order to explore the relationship between political rhetoric and destination image. It is concluded that while this image of Switzerland may be negatively influenced by the rhetoric of the party, the reflex of the state may inadvertently perpetuate cultural fundamentalism and exclusion.

Details

Tourism Research Frontiers: Beyond the Boundaries of Knowledge
Type: Book
ISBN: 978-1-78350-993-5

Keywords

Access Restricted. View access options
Book part
Publication date: 13 October 2017

Sanda Renko, Kristina Petljak and Ivana Stulec

A country image is a generic construct created by a wide range of factors as representative products, national characteristics, economic and political backgrounds, history and…

Abstract

A country image is a generic construct created by a wide range of factors as representative products, national characteristics, economic and political backgrounds, history and traditions. In times when environmental protection and performance have become two of the world’s most important priorities, such a general view of a particular country should include green dimensions as well. Literature review suggests a lack of literature on the coexistence of country image and green orientation. The goal of the chapter is to bridge the gap in the research literature about the green image of a country and to explore the level of awareness of its existence among tourists. Therefore, after secondary (desk) research, primary (field) research in two stages was conducted. Both qualitative and quantitative techniques were used in both stages. Firstly, group interviews were conducted among tourists in the capital of Croatia. Then, a survey was carried out with 250 tourists who shared their perception of the environmental practices in Croatia. The research results indicate that Croatia has a green image mostly because of its unspoiled nature and natural food assortment. However, the implementation of environmentally responsible activities is lacking, especially those related to waste and energy management, as well as fundamental knowledge and experience of Croatian citizens on how ecological awareness contributes to higher quality of life.

Details

Green Economy in the Western Balkans
Type: Book
ISBN: 978-1-78714-499-6

Keywords

Access Restricted. View access options
Article
Publication date: 1 November 2011

Alexander Josiassen, A. George Assaf and Ingo O. Karpen

The purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the…

11579

Abstract

Purpose

The purpose of this paper is to clarify how demographic consumer characteristics influence and interact with consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the tendency for consumer ethnocentrism. Further, the moderating effects of these consumer characteristics are investigated.

Design/methodology/approach

Data were gathered from 361 consumers in Australia. Data analysis was conducted using regression analysis with interactions and post hoc slope analysis.

Findings

The empirical findings show that consumer tendencies for ethnocentrism are directly influenced by characteristics of the customer. The authors also find that the strength of the relationship between consumer ethnocentrism and willingness to buy is influenced by customer characteristics. Specifically, age and gender are found to be important moderators of the consumer ethnocentrism‐willingness to buy relationship.

Research limitations/implications

The results of the study should be interpreted in view of certain limitations. For theory‐testing purposes, the study tests hypotheses in a particular context: Australian consumers. Consequently, caution is necessary in extrapolating the results to other national contexts.

Practical implications

On the one hand, the results provide managers with a detailed understanding of which customer groups are the most consumer ethnocentric. On the other hand, the results provide an understanding of which customer groups have the strongest consumer ethnocentrism‐willingness to buy link. These findings can be used to allocate resources to marketing.

Originality/value

Marketing researchers show that consumers rely on different cues and make different decisions depending on their tendency for consumer ethnocentrism. Academic research has also discovered important differences in the cognitive processes and behavior depending on demographic characteristics. However, there are competing views in the literature as to how these fundamental consumer characteristics influence and interact with consumer ethnocentrism. This study further clarifies the role of demographic consumer characteristics.

Details

International Marketing Review, vol. 28 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Access Restricted. View access options
Article
Publication date: 1 March 1995

L. Jean Harrison‐Walker

Asks whether service provider nationality significantly influencesconsumer decision making and, if so, whether the influence of nationalstereotype is moderated by the presence of…

3167

Abstract

Asks whether service provider nationality significantly influences consumer decision making and, if so, whether the influence of national stereotype is moderated by the presence of additional information, such as professional credentials or service availability, or by the consumer′s nationality. Identifies a significant three‐way interaction effect involving provider nationality, supplemental advertising information and consumer nationality.

Details

Journal of Services Marketing, vol. 9 no. 1
Type: Research Article
ISSN: 0887-6045

Keywords

1 – 10 of over 1000
Per page
102050