Search results

1 – 10 of 57
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 January 1987

Penelope Ody

The development of market segmentation over the past few years means that most retail companies now have a much shrewder idea of the customers they want to reach than they used to…

841

Abstract

The development of market segmentation over the past few years means that most retail companies now have a much shrewder idea of the customers they want to reach than they used to have. Unfortunately the media in which the retailers advertise are rarely so clearly targeted. So how effective is retail advertising? In a recent Management Horizons survey, a third of the retailers questioned thought that more than half of their advertising budgets were wasted; some top retailers admitted that their only test of advertising effectiveness was “gut feel”. Retailers have been big spenders on advertising for quite a few years; total retail advertising budgets are now running at around £510m. This could mean an awful lot of wasted money. With this in mind, Management Horizons recently put on a conference on the subject as part of its RIS Seminar programme. Speakers came from Benetton, J. Walter Thompson, Rich's, and Granada.

Details

Retail and Distribution Management, vol. 15 no. 1
Type: Research Article
ISSN: 0307-2363

Access Restricted. View access options
Book part
Publication date: 23 October 2020

Mototaka Sakashita

Generation Z in Japan, born between 1995 and 2010, has unique characteristics. First, they are pessimists, which is mainly because of the challenging environment in which they…

Abstract

Generation Z in Japan, born between 1995 and 2010, has unique characteristics. First, they are pessimists, which is mainly because of the challenging environment in which they were raised, with long-lasting low economic growth and multiple natural disasters. Second, they are digital natives, with a high level of digital device literacy. Raised in a highly advanced technological environment, they benefit in various ways by leveraging such devices. Also, they value relationships with family and friends, forming very close intimate relationships with their parents and broad shallow relationships with their friends. These unique characteristics turn Generation Z into a careful spender in consumption, and a stability seeker in workplaces. As consumers, they are very knowledgeable using both online/offline information, thus, are very selective and cautious when spending their money trying to prepare for the possible risk in the future. As employees, they are less loyal to companies and value their private life higher than their work life. A guideline for targeting Generation Z in Japan is presented.

Details

The New Generation Z in Asia: Dynamics, Differences, Digitalisation
Type: Book
ISBN: 978-1-80043-221-5

Keywords

Access Restricted. View access options
Expert briefing
Publication date: 25 February 2015

It will almost certainly be the largest in the country's history, perhaps as high as 150 billion dollars. It is increasingly apparent that Chinese military expenditures are…

Details

DOI: 10.1108/OXAN-DB197900

ISSN: 2633-304X

Keywords

Geographic
Topical
Access Restricted. View access options
Book part
Publication date: 31 December 2003

William J. Barber

Abstract

Details

A Research Annual
Type: Book
ISBN: 978-1-84950-574-1

Access Restricted. View access options
Article
Publication date: 1 January 1993

Corri Elizabeth Wells

To a certain extent the history of women's poetry in America is a tale of confinements,” writes Alicia Ostriker in the opening chapter of Stealing the Language: The Emergence of

54

Abstract

To a certain extent the history of women's poetry in America is a tale of confinements,” writes Alicia Ostriker in the opening chapter of Stealing the Language: The Emergence of Women's Poetry in America. I would argue that it is less a tale of confinements than a tale still untold. Ostriker's own book on the topic, for instance, covers the entire period of women's poetry from 1650–1960 in a single chapter.

Details

Collection Building, vol. 12 no. 1/2
Type: Research Article
ISSN: 0160-4953

Access Restricted. View access options
Article
Publication date: 1 February 1995

R.D. Simonson

Surrey Record Office locates and acquires records relating to the history of the county of Surrey, preserves them from loss or damage to ensure their survival as part of the…

95

Abstract

Surrey Record Office locates and acquires records relating to the history of the county of Surrey, preserves them from loss or damage to ensure their survival as part of the heritage of the county and makes them available to all those who wish to use them for a wide range of research. High among the Record Office's priorities is increasing the ease with which the public are able to discover what information is available which is relevant to the subject of their enquiry.

Details

Program, vol. 29 no. 2
Type: Research Article
ISSN: 0033-0337

Access Restricted. View access options
Book part
Publication date: 20 August 1996

Per Bremer Rasmussen and Claus Flyng Baunkjaer

Abstract

Details

The Peace Dividend
Type: Book
ISBN: 978-0-44482-482-0

Available. Content available
490

Abstract

Details

Strategic Direction, vol. 26 no. 5
Type: Research Article
ISSN: 0258-0543

Keywords

Access Restricted. View access options
Book part
Publication date: 13 October 2008

Muttukrishna Sarvananthan

The economic effects of ethnic conflict in Sri Lanka are multifarious. A discussion of the economic effects of ethnic conflict could encompass the opportunity cost of the war…

Abstract

The economic effects of ethnic conflict in Sri Lanka are multifarious. A discussion of the economic effects of ethnic conflict could encompass the opportunity cost of the war (i.e., the foregone income due to the war at micro- and macro-levels), the economic impact of the military expenditures (on both sides of the war), financing mechanisms (both national and international) of the rebel movement, and the impact of economic sanctions on rebel territory. It should be noted that the economic effects of ethnic conflict in Sri Lanka is a relatively under-researched area (Arunatilake, Jayasuriya, & Kelegama, 2000; Goonetileke, 1998; Grobar & Gnanaselvam, 1993; Gunatilleke et al., 2001; Kelegama, 1999; O’Sullivan, 1994, 1997, 2001; Rankaduwa & Cooray, 1999; Ravano, 2001; Richardson & de Samarasinghe, 1991; Ross & Samaranayake, 1986; Seabright, 1986).

Details

Conflict and Peace in South Asia
Type: Book
ISBN: 978-1-84950-534-5

Available. Content available
Book part
Publication date: 11 March 2025

Eva Tutchell and John Edmonds

Abstract

Details

The Stalled Revolution: Is Equality for Women an Impossible Dream?
Type: Book
ISBN: 978-1-83549-193-5

1 – 10 of 57
Per page
102050