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Case study
Publication date: 5 March 2018

Erica Berte, Vijaya Narapareddy, Marlene M. Reed and J. Kay Keels

“I think I would like to write a case. What do I do now?” The purpose of this paper is to answer this often-asked question by presenting a useful guide for case writers which…

Abstract

Synopsis

“I think I would like to write a case. What do I do now?” The purpose of this paper is to answer this often-asked question by presenting a useful guide for case writers which examines the entire process of case writing beginning with the initial idea and proceeding through required stages leading to the publication of case studies. Further, this guide seeks to emphasize that case writing is a form of research, not just story telling. Ultimately, the increasing interest of scholars in researching, writing, and publishing pedagogical cases provided the impetus for this paper. The four major case writing processes identified in this paper include ideation (idea generation), creation (crafting the case study), application (creating the Instructor’s Manual), and publication (publishing the case). Each of these four processes is presented in detail including examples, pitfalls, and resources. This work is intended to assist novice, as well as experienced, case authors who seek advice on crafting and publishing pedagogical cases in refereed journals. Resources presented in this paper should be helpful especially for aspiring and as yet unpublished case writers.

Research methodology

The paper is based partially on archival research, but most of the content is based on the substantial experience of the authors.

Relevant courses and levels

The paper is relevant for upper-level undergraduates as well as graduate students interested in pedagogically based research.

Details

The CASE Journal, vol. 14 no. 2
Type: Case Study
ISSN: 1544-9106

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Article
Publication date: 23 December 2022

Victoria Crittenden and William Crittenden

As a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while…

455

Abstract

Purpose

As a business executive and philanthropist, Mary Kay Ash is legendary as a glass-ceiling breaker. With the belief that Mary Kay Ash is both modern and relevant, while simultaneously legendary, the overall purpose of this paper is to explore the role of Mary Kay Ash as an influential entrepreneur. This research responds to the call by Cogliser and Brigham (2004) for an increased understanding of how entrepreneurial leaders influence, challenge, inspire and develop followers.

Design/methodology/approach

Following on research by Hoppe (2013), this objective was accomplished via a pentadic analysis of Mary Kay Ash’s rhetoric aimed to influence the mental mindset of readers (followers) over the course of generations. Burke’s pentad was the sense-making tool used for examining Ash’s rhetoric of influence as an entrepreneurial leader. The data used in the pentadic analysis were also analyzed via Linguistic Inquiry and Word Count (LIWC) and IBM Watson Emotion Analysis to see where analyses might converge or diverge.

Findings

Based on the analysis of her written work, Mary Kay Ash resided at the intersection of leadership and entrepreneurship and, in so doing, was an influencer. Her primary rhetorical approach to influencing was idealism. Interwoven in her writings, she also exhibited both pragmatism and realism. She knew that she had to start the business to have the future she desired and that she needed to train her team appropriately for success to be forthcoming. The motivation in Mary Kay Ash’s rhetoric was that of influencing people so they would be the best that they could be.

Research limitations/implications

Qualitative research brings with it an array of inevitable research problems. Pentadic analysis cannot be judged by the basic objective standards of reliability and validity because objective reality does not exist in personal interpretation. That is, one person as a critic cannot be impartial because the interpretation is only one personal way of viewing the data and another critic might view the same pentads and come up with different ratios. With this subjectivity in mind, however, the data used in the pentadic analysis were also analyzed via LIWC and IBM Watson Emotion Analysis to see where analyses might converge or diverge.

Practical implications

The findings from this research denote clearly that Mary Kay Ash was a forerunner of the modern day influencer. As a primogenitor of the influencer marketing phenomenon, Mary Kay Ash’s entrepreneurial legacy is expected to continue through generations of followers. This finding speaks to the importance of today’s entrepreneurs using the spoken and written word to influence others and create a lasting organizational legacy.

Originality/value

Countless scholars have used pentadic analysis, with a variety of artifacts, to examine the motives behind the rhetoric. However, rhetoric as a means of persuasion and influence has received little attention within the context of the written works by management gurus (Jones et al., 2009), and, aside from the exploration by Berglund and Wigren (2012), the narrative of entrepreneurial influence has not benefitted from close examination.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 25 no. 3
Type: Research Article
ISSN: 1471-5201

Keywords

Available. Content available
Case study
Publication date: 5 March 2018

Rebecca J. Morris

Abstract

Details

The CASE Journal, vol. 14 no. 2
Type: Case Study
ISSN: 1544-9106

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Article
Publication date: 5 December 2018

Michael Thomas Dominik and Devika Banerji

The purpose of this paper is to descriptively characterize the demographic profiles of entrepreneurship educators (EE) in US community colleges, and include descriptive and…

1632

Abstract

Purpose

The purpose of this paper is to descriptively characterize the demographic profiles of entrepreneurship educators (EE) in US community colleges, and include descriptive and inferential examination of their pedagogical modalities, attitudes toward online modality, and use of teaching materials, tools and techniques, with resulting impacts and outcomes on students.

Design/methodology/approach

This paper analyzed data collected by the National Association for Community College Entrepreneurship on the national landscape of community college entrepreneurship education. The useable sample included 568 responding participants from 270 US community colleges, all of whom self-identified as faculty members who teach entrepreneurship. To enhance the understanding of the findings, a small panel of EE experts was solicited to offer perspective and future study suggestions.

Findings

Ten distinct findings are offered. These include EE teaching materials, teaching modalities, use of e-learning and alternative techniques, and their relation to modalities; and examination of five distinct entrepreneurial educational outcomes and their relationship to educator use of pedagogical materials, tools and techniques.

Originality/value

Understanding effective entrepreneurship educational practices is important to globally advancing entrepreneurship education. This paper concentrates on the profiles and practices of educators in the significant but under-researched domain of US community colleges, and offers an incremental contribution and awareness of effective entrepreneurship education teaching methods.

Details

Journal of Small Business and Enterprise Development, vol. 26 no. 2
Type: Research Article
ISSN: 1462-6004

Keywords

Available. Content available
Book part
Publication date: 19 December 2017

Karin Klenke

Free Access. Free Access

Abstract

Details

Women in Leadership 2nd Edition
Type: Book
ISBN: 978-1-78743-064-8

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Book part
Publication date: 25 November 2024

J.-F., Darren Pullen, Andy Bown, Zi Siang See, Naomi Nelson, Anita Heywood, Loan Dao, Yang Yang, Helena Winnberg and Stacie Reck

Higher education institutions (HEIs), including universities, adult and vocational institutes, and technical and further education (TAFE) centres, faced the challenge of…

Abstract

Higher education institutions (HEIs), including universities, adult and vocational institutes, and technical and further education (TAFE) centres, faced the challenge of responding to the COVID-19 pandemic with limited data on how best to protect their communities and to continue educating their students. HEIs implemented various measures and adaptations by prioritizing the safety and well-being of students, staff, and the broader community while ensuring uninterrupted educational delivery. The pandemic presented a global educational challenge, requiring institutions to address complex organizational issues. These challenges encompassed topics such as information access, equity, diverse communication infrastructures, collaboration, logistics, the use of digital platforms, decentralization, redundancy, variation in virtual rituals and communication protocols, unstructured digital proxemics, Zoom fatigue, the absence of remote feedback loop models, and COVID-19 management protocols. Among the critical questions posed by the pandemic in the higher education sector in Australia and Canada, whether at universities, technical institutes, or education centres, was how faculty enhanced the learning experience and fostered symbiosis among co-located/on-shore and remote/off-shore students. To gain a deeper understanding of the relationship between HEIs and COVID-19 educational mitigation, we analysed the actions taken by three HEIs in Australia and one in Canada during the crisis years of 2021–2022. This analysis was based on the personal reflections of the authors (academics from various HEIs), a synthesis of which is presented in this chapter.

Details

Global Higher Education Practices in Times of Crisis: Questions for Sustainability and Digitalization
Type: Book
ISBN: 978-1-83797-053-7

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Article
Publication date: 1 April 1980

Not many weeks back, according to newspaper reports, three members of the library staff of the School of Slavonic and East European Studies in London were dismissed. All had…

154

Abstract

Not many weeks back, according to newspaper reports, three members of the library staff of the School of Slavonic and East European Studies in London were dismissed. All had refused to carry out issue desk duty. All, according to the newspaper account, were members of ASTMS. None, according to the Library Association yearbook, was a member of the appropriate professional organisation for librarians in Great Britain.

Details

Library Review, vol. 29 no. 4
Type: Research Article
ISSN: 0024-2535

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Article
Publication date: 1 December 1900

In 1899 the medical practitioners of Dublin were confronted with an outbreak of a peculiar and obscure illness, characterised by symptoms which were very unusual. For want of a…

70

Abstract

In 1899 the medical practitioners of Dublin were confronted with an outbreak of a peculiar and obscure illness, characterised by symptoms which were very unusual. For want of a better explanation, the disorder, which seemed to be epidemic, was explained by the simple expedient of finding a name for it. It was labelled as “beri‐beri,” a tropical disease with very much the same clinical and pathological features as those observed at Dublin. Papers were read before certain societies, and then as the cases gradually diminished in number, the subject lost interest and was dropped.

Details

British Food Journal, vol. 2 no. 12
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 April 1978

One of the major developments of the post‐War years has been the rise of consumer protection ‘watchdog’ committees galore, a flood of legislation and completely changed…

164

Abstract

One of the major developments of the post‐War years has been the rise of consumer protection ‘watchdog’ committees galore, a flood of legislation and completely changed enforcement methods by existing local authority officers who to all and intents have become a completely new service. Voluntary agencies, national and local, based on the local High Street, have appointed themselves the watchdogs of the retail trade; legislation and central departments, the larger scene. The new service has proved of inestimable value in the changed conditions; it continues to develop. When shopping was a personal transaction, with the housewife making her purchases from the shopkeeper or his staff on the opposite side of the counter; when each was well known to the other and the relationship had usually lasted for many years, often from one generation to the next, things were very different, complaints few, unsatisfactory items instantly replaced, usually without question. This continuing state of equanimity was destroyed by the retail revolution and new methods of advertising and marketing. Now, the numbers of complaints dealt with by consumer protection and environmental health departments of local authorities are truly enormous. We have become a nation of “complainers,” although in all conscience, we have much to complain about. Complaints cover the widest possible range of products and services, of which food and drink form an integral component. The complaints to enforcement authorities include many said to be unjustified, but from the reports of legal proceedings under relevant enactments, it is obvious that the bulk of them now originate from consumer complaints. Not all complainants, however, relish the thought of the case going before the courts. Less is heard publicly of complaints to the numerous voluntary bodies. Enforcement authorities see complaints in terms of infringements of the law, although their role as honest broker, securing recompense to the aggreived customer, has become important; a few departments being able to claim that they secured reimbursements and replacements of value totalling upwards of amounts which annually run into six figures. The broker role is also that adopted by voluntary bodies but with much less success since they lack the supporting authority of legal sanction.

Details

British Food Journal, vol. 80 no. 4
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 1 March 1994

Martin Fojt

This special “Anbar Abstracts” issue of the International Journal of Retail & Distribution Management is split into six sections covering abstracts under the following headings…

136

Abstract

This special “Anbar Abstracts” issue of the International Journal of Retail & Distribution Management is split into six sections covering abstracts under the following headings: Business Strategy; Personnel and Training; Marketing and Customer Service; Logistics and Distribution; Financial Management; Information Technology.

Details

International Journal of Retail & Distribution Management, vol. 22 no. 3
Type: Research Article
ISSN: 0959-0552

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