Paula Remoaldo and José Cadima Ribeiro
This chapter pinpoints a chronological and thematic literature review on the concept of Creative Tourism. Even if the concept emerged 21 years ago, its definition keeps being…
Abstract
This chapter pinpoints a chronological and thematic literature review on the concept of Creative Tourism. Even if the concept emerged 21 years ago, its definition keeps being discussed, and different approaches are available. Born in the late 1990s, it developed rapidly due to a very open, flexible and local context design, enabling the development of personal capacity, authentic experiences and involving local culture and communities. This new approach to tourism envisages bringing together local people, their habits and practices in real and everyday contexts to the heart of the tourism experience provided to visitors. Therefore, it looks to be a promising path towards sustainability. Keeping this in mind, one can wonder if Creative Tourism can be a lever for territories' economic, social, cultural and environmental sustainability. In particular, can Creative Tourism's growing importance in Southern Europe be considered a major contribution to the sustainability of those territories? The literature review concludes that most of the studies on Creative Tourism take positive impacts on territories as a kind of ‘belief’. Such an effect is not granted as a beneficial impact on a communities' well-being; it does not result just from the type of resources explored or from the participation of members of the community on the products/services supplied.
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Susana Bernardino, J. Freitas Santos and J. Cadima Ribeiro
Research on economic entrepreneurship identifies a gender gap that is favorable to men. In the social entrepreneurship arena, the existing evidence is slightly fuzzy, as this…
Abstract
Purpose
Research on economic entrepreneurship identifies a gender gap that is favorable to men. In the social entrepreneurship arena, the existing evidence is slightly fuzzy, as this gender gap is less preeminent. This paper aims to identify how gender differences in social entrepreneurial ventures creation are explained by different personality traits, by analyzing the extent to which female and male social entrepreneurs exhibit the same personality traits and whether potential differences are able to explain the differences in predisposition for the creation of new social entrepreneurial ventures.
Design/methodology/approach
A review of the literature on gender differences and personality traits in social entrepreneurship details the main theoretical developments and builds the hypotheses. Based on the Big Five model, the investigation uses a hypothesis testing quantitative approach. Primary data were collected through a questionnaire that was e-mailed and applied to the social entrepreneurs engaged in the creation of social ventures in Portugal.
Findings
The data gathered suggest that both female and male social entrepreneurs have personalities characterized by high levels of openness to experience, agreeableness, conscientiousness, extraversion and emotional stability. Based on the analysis of variance (ANOVA) between the two groups and logistic regression, the investigation reveals that women and men who launch a new social venture only differ in one personality dimension – agreeableness – wherein women scored more highly. No significant differences are found in the other personality traits.
Research limitations/implications
The research assumes that most aspects of human personality structure are represented in the Big Five model.
Practical implications
The knowledge about whether gender differences are explained by different personality traits is critical to public entities that might design appropriate public policies to stimulate social entrepreneurship. Also, social entrepreneurs’ capacity building programs should be delineated in accordance with a deeper understanding about gender and personality traits differences.
Social implications
The knowledge of the factors that affects the creation of new social ventures has an important potential contribution on social value creation and the promotion of gender equality.
Originality/value
This paper links two important topics – gender and entrepreneurs’ personality traits – scarcely explored in the social entrepreneurship literature. Thus, the paper adds new empirical evidence to support (or not) the belief that personality and gender matter in the decision to launch a new social venture.
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Laurentina Vareiro, Raquel Mendes, Bruno Sousa and Marco Valeri
Considering the classification of the Portuguese cities of Amarante, Braga and Barcelos as UNESCO Creative Cities in 2017, this study employs the case study approach to understand…
Abstract
Considering the classification of the Portuguese cities of Amarante, Braga and Barcelos as UNESCO Creative Cities in 2017, this study employs the case study approach to understand local residents' perceptions of the implications that this classification can bring to each of these cities, to their communities and to local tourism development. More specifically, the research explores the perceived tourism-induced impacts and destination recovery on the three cities, given their certification as Creative Cities. An online questionnaire was used in April 2018 to collect the opinions of local residents. The main findings of this study reveal that most of the respondents are familiarised with the UNESCO Creative Cities classification and are aware that their municipality was awarded this classification in 2017. The findings also reveal that the residents of the three cities have a strongly positive perception of the UNESCO Creative Cities classification. The large majority considers that the classification is important for the tourism development of the cities. A variety of tourism-induced impacts are perceived by the local communities. Overall, the positive impact perceptions outweigh the perceived negative effects. This study contributes to the tourism literature, destination (management) recovery and to local development and place policies of tourist destinations.
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José Cadima Ribeiro and José Freitas Santos
Small and medium size enterprises (SMEs) located in particular geographical areas are producing and selling regional products to domestic and foreign markets. Most of the local…
Abstract
Purpose
Small and medium size enterprises (SMEs) located in particular geographical areas are producing and selling regional products to domestic and foreign markets. Most of the local activities are embedded in historical tradition and geographic, cultural and social specificity. This article aims to investigate the effect of local environment on the success of two Portuguese SMEs.
Design/methodology/approach
The authors use case study methodology to understand whether local environment influences the nature of the competitive advantage of the small firms and their ability to gain access to resources that enable them to compete with the industrial low price substitutes produced by larger firms.
Fingings
The key conclusion of the study is that the two firms analysed rely strongly on the specific characteristics of the local environment and on partnerships with local producers (raw materials or products) in order to achieve the economic scale that allows them to compete in the domestic and foreign markets.
Originality/value
Due to the limitations of the present analysis concerning the way buyers affect small suppliers' ability to maintain core artisanal knowledge, future research should also examine how this influence works. For example, how firms learn from their network links and how belonging to a network might drive them to internationalisation, and the choice of countries made. In addition, future research should explore the impact of the region of origin concept on new business formation and internationalisation.
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Elaine Borges Scalabrini and Juliana Alves
This chapter explores some examples of good and not-so-good practices implemented worldwide, especially in Southern Europe, in Creative Tourism activities developed by…
Abstract
This chapter explores some examples of good and not-so-good practices implemented worldwide, especially in Southern Europe, in Creative Tourism activities developed by entrepreneurs. The case studies used in the present chapter are located either in urban territories, small cities or rural areas. The global market introduces some difficulties in achieving good practices, highlighting the need to improve solid partnerships. The support from private and public sectors to institutions and enterprises developing creative tourism activities is analysed. Administrative and economic difficulties are also considered, and some proposals for the future survival of institutions and enterprises. In a global market, the definition of clusters is playing an increasing role in the survival of local and regional economies. In the tourism market, where seasonality is also a significant problem with difficult resolution, creating clusters can also be a great tool to contradict this. However, the success of implementing clusters in the tourism market depends on strong leadership and in-depth monitoring of results planned to be achieved. The present chapter considers clustering in Creative Tourism and the difficulties of implementing it in South Europe. Cultural and organisational issues are highlighted, as well as the need to construct thematic clusters that feature the needs of tourists.
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José Freitas Santos and José Cadima Ribeiro
This purpose of this paper is to investigate the main characteristics, buying habits, motivations, influences, and overall satisfaction of Portuguese online consumers of wine, as…
Abstract
Purpose
This purpose of this paper is to investigate the main characteristics, buying habits, motivations, influences, and overall satisfaction of Portuguese online consumers of wine, as well as to assess whether this market segment can be considered a niche.
Design/methodology/approach
A survey was conducted in a Portuguese online wine shop during the last three months of 2009. The questionnaire included questions about the consumers’ socio‐demographic characteristics, motivations, buying habits and factors influencing online buying behaviour. The questionnaires were delivered by e‐mail to regular and new customers when a transaction was processed online. Of the 82 questionnaires received, 74 were sufficiently complete to be used in the study.
Findings
The online wine market can be considered a niche in Portugal. As the authors’ empirical work shows, this segment is mainly composed of young, male, well‐educated, high‐income consumers who buy wine online from home often less than once a month. They are motivated by convenience, a wider selection of wines, availability, and price. As decision factors, they value the origin/brand of the wine, the price, the recommendation of the online shop, and their own experience. A comparative analysis with international online wine consumers found differences based on profile and consumer buying behaviour (patterns and influences).
Research limitations/implications
The non‐probabilistic sample contained only data from a Portuguese online wine store. Thus, future studies should examine other online wine stores to determine the level of generalisation of the findings to the entire community of online wine consumers.
Originality/value
To the best of the authors’ knowledge, this is the first research conducted in Portugal to identify the main characteristics, buying habits, motivations, influences, and overall satisfaction of the Portuguese online consumers of wine. The paper provides useful insights into the topic, as well as a basis for future studies.
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Resident perceptions of tourism impacts are a swiftly growing area in tourism research that has the potential to contribute to sustainability of destinations. Understanding and…
Abstract
Resident perceptions of tourism impacts are a swiftly growing area in tourism research that has the potential to contribute to sustainability of destinations. Understanding and analyzing the perceptions of local communities for improving destination attractiveness is key to many destinations, the most popular being mountainous regions. Leh, Ladakh, in the northern part of the Trans-Himalayan region is a renowned Indian tourist place, which sees hordes of tourists in the short summer season. The influx of a large number of visitors in the short season has proved beneficial and also a problem for the destination as tourist numbers overpower the local population numbers leading to pressure on natural resources. Costs of mass tourism are becoming prominent each year and if not scrutinized can damage the likeability of the place. This research attempts to understand resident opinions of impacts of tourism in Leh through primary research. It also aims to find out the link between the demographic profile of residents and perceptions of tourism impacts using a Chi-square test. Results suggest that residents perceive many unfavorable impacts of tourism along with positive impacts. The Chi-square test reveals a significant association between demographic variables and tourism impacts.
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Lara Penco, Enrico Ivaldi, Carolina Bruzzi and Enrico Musso
The purpose of this paper is to answer the following research questions: Is the knowledge of a city environment a stimulus for entrepreneurship? Which knowledge profiles of cities…
Abstract
Purpose
The purpose of this paper is to answer the following research questions: Is the knowledge of a city environment a stimulus for entrepreneurship? Which knowledge profiles of cities are more propulsive in order to stimulate entrepreneurship?
Design/methodology/approach
In order to answer the aforementioned research questions, two multidimensional indexes have been created: Knowledge-Based City Developing Entrepreneurship and Entrepreneurship (ENT). The sample includes all capital cities in the EU28. The presence of cities from EU28 countries is important to foster the entrepreneurial attitude in each European Country. The authors have also included 32 non-capital cities in the EU that are important hubs, contributing to a sample formed of 60 cities.
Findings
The empirical results show that the social and cultural environment may significantly improve the entrepreneurship in EU cities, more than others factors that are usually connected to economic development.
Originality/value
The work tries to contribute to the debate on urban economic development and entrepreneurship, providing implication for academics and urban policy makers.
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Ivana Stevic, Vítor Rodrigues, Zélia Breda, Medéia Veríssimo, Ana Margarida Ferreira da Silva and Carlos Manuel Martins da Costa
This paper aims to analyse residents’ perceptions of tourism growth in Porto prior to the COVID-19 pandemic, aiming to determine the most appropriate strategies to mitigate…
Abstract
Purpose
This paper aims to analyse residents’ perceptions of tourism growth in Porto prior to the COVID-19 pandemic, aiming to determine the most appropriate strategies to mitigate negative tourism impacts. Studies on resident perceptions of tourism impacts are still scarce, particularly the ones addressing the topic in the context of Portuguese urban tourism areas.
Design/methodology/approach
Data was collected through an online survey, focusing on three categories of impacts: (i) economic, (ii) sociocultural (iii) and spatial-environmental, and the respective mitigation strategies, analysed from the perspective of Porto’s residents. Descriptive and bivariate statistics – T-test and Eta correlation – were used to analyse the collected data.
Findings
Respondents who live in the city centre experience specific tourism impacts more negatively, when compared to those living outside the inner-city area. Furthermore, no strong correlation is found between the said impacts and the respective mitigation strategies. However, creating awareness among tourists about acceptable behaviour in shared spaces is the strategy that stands out, as it has a medium correlation with all three impact categories. Most impact-strategy associations are weak, meaning that the defined strategies are not the most case-appropriate, which is something that policymakers should address.
Originality/value
To the best of the author’s/authors’ knowledge, this is the first study to adopt this approach in tackling the negative impacts of rapid tourism growth in Porto.
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Antonio Iazzi, Paola Scorrano, Pierfelice Rosato and Balakrishna Grandhi
The purpose of this paper is to verify the preferences for the purchase of rosé wine by Italian and French Millennials, with the aim of allowing Italian companies to acquire…
Abstract
Purpose
The purpose of this paper is to verify the preferences for the purchase of rosé wine by Italian and French Millennials, with the aim of allowing Italian companies to acquire knowledge in improving the positioning of this product in both the Italian and French markets.
Design/methodology/approach
The study involved a descriptive survey conducted between December 2018 and January 2019 on Millennials residing in Italy and France, intercepted via Facebook. In total, 500 valid responses to a highly structured self-administered questionnaire were collected. Descriptive and multivariate analysis techniques were used to examine the responses.
Findings
The two groups of Millennials show different preferences in the purchase of rosé wine. French Millennials rarely buy the product, and perhaps only for reasonable prices. Their purchasing process involves no characteristics of particular importance. On the other hand, Italian Millennials buy the product with a higher frequency and show a greater propensity to spend. In general, they attribute greater importance (though not a great deal of importance) to the characteristics of the product, paying attention to both its intrinsic aspects and its territorial origin and the quality certifications.
Research limitations/implications
The main limitation of the research is the small sample size. Future insights into the consumption of rosé wine will be sought in other significant European markets.
Practical implications
This study is of value to academic researchers, wine industry practitioners and other members of the wine distribution channel, as it provides insights into consumer behavior differences.
Originality/value
This research is the first to compare rosé wine preferences of Millennials in France and Italy.