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Article
Publication date: 1 February 1990

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000580. When citing the…

218

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000000580. When citing the article, please cite: Jurgen Reichel, (1989), “How can Marketing be Successfully Standardised for the European Market?”, European Journal of Marketing, Vol. 23 Iss: 7, pp. 60 - 67.

Details

European Business Review, vol. 90 no. 2
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 1 July 1989

Jurgen Reichel

Many difficulties are connected with a successful standardisationof marketing in order to make it acceptable to several marketssimultaneously. Often the adaptation to the…

913

Abstract

Many difficulties are connected with a successful standardisation of marketing in order to make it acceptable to several markets simultaneously. Often the adaptation to the customer′s requirements is inadequate. The judgement of the exporter′s marketing is done from various aspects, of which each plays an important role for whether it is going to be accepted or not, but this has not yet been noticed in the debate. The agreements of the exporter′s marketing with existing laws and with the customer′s preferences are two important aspects of that kind. Through a closer contact between the markets these factors will gain an international validity. Both factors, however, will not become international at the same time, and because of that the standardisation of the marketing can cause problems for the exporter.

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European Journal of Marketing, vol. 23 no. 7
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 1988

Jürgen Reichel

Importers make use of two strategies in seeking new suppliers: namely an incremental strategy and an evolutionary strategy. In using an incremental strategy the importers look for…

401

Abstract

Importers make use of two strategies in seeking new suppliers: namely an incremental strategy and an evolutionary strategy. In using an incremental strategy the importers look for new suppliers in the existing buying region in which they are working, although in no way are they confined to this region. In the case of an evolutionary strategy, they seek suppliers within a totally new geographical and cultural region. Importers try as far as is possible to apply an incremental strategy and only when this is no longer viable do they switch to using an evolutionary strategy. Five factors govern the choice of which strategy to employ: responsibility, product prices, knowledge about the buying area, transport system and product quantity.

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European Journal of Marketing, vol. 22 no. 10
Type: Research Article
ISSN: 0309-0566

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Available. Content available
Article
Publication date: 1 June 2005

Martin Goosey

181

Abstract

Details

Circuit World, vol. 31 no. 2
Type: Research Article
ISSN: 0305-6120

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Book part
Publication date: 22 June 2015

Abstract

Details

Marketing Places and Spaces
Type: Book
ISBN: 978-1-78441-940-0

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Article
Publication date: 1 June 1997

Douglas Brown

151

Abstract

Details

Reference Reviews, vol. 11 no. 6
Type: Research Article
ISSN: 0950-4125

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Book part
Publication date: 31 October 2017

John Bessant

Free Access. Free Access

Abstract

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Riding the Innovation Wave
Type: Book
ISBN: 978-1-78714-570-2

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Article
Publication date: 1 April 1994

Hannelore B. Rader

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources, research, and computer skills related…

78

Abstract

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources, research, and computer skills related to retrieving, using, and evaluating information. This review, the twentieth to be published in Reference Services Review, includes items in English published in 1993. A few are not annotated because the compiler could not obtain copies of them for this review.

Details

Reference Services Review, vol. 22 no. 4
Type: Research Article
ISSN: 0090-7324

Available. Open Access. Open Access
Article
Publication date: 21 June 2024

Urooj Zulfiqar, Alhamzah F. Abbas, Attia Aman-Ullah and Waqas Mehmood

One of the issues currently being discussed around the globe, and especially in the tourism industry, is revisit intention. This study uses a bibliometric analysis strategy based…

1530

Abstract

Purpose

One of the issues currently being discussed around the globe, and especially in the tourism industry, is revisit intention. This study uses a bibliometric analysis strategy based on the Web of Science (WOS) database to examine the literature on revisit intention.

Design/methodology/approach

In this study, a sample of 482 articles was analyzed. The R programming language was used to process the data and graph the results.

Findings

The results found the occurrence of publications by year, publication source information and authors, journals, countries, institutions, thematic maps, current trends of topics in hospitality and tourism toward revisiting intention, and the most cited papers in revisit intention. This study highlights the importance of revisiting intention in the hospitality and tourism industry. The bibliometric analysis helps to set the research agenda on revisit intention.

Originality/value

To the best of the authors’ knowledge, this is the first study of its kind to present an empirical evaluation of revisit intention using inclusive mapping.

Details

Journal of Tourism Futures, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2055-5911

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