Yuliansyah Yuliansyah, Hussain Gulzar Rammal, Maryani Maryani, Ismie Roha Mohamed Jais and Zuraidah Mohd-Sanusi
The study investigates the extent to which organizational learning and innovativeness can improve the firms' performance through a customer-focused strategy.
Abstract
Purpose
The study investigates the extent to which organizational learning and innovativeness can improve the firms' performance through a customer-focused strategy.
Design/methodology/approach
Data were collected from Indonesian financial service firms using a questionnaire-based survey. The 157 useable survey responses were analysed to test the proposed hypotheses using SmartPLS.
Findings
This study finds that both organizational learning and innovativeness have a positive effect on performance. The effect of organizational learning on performance depends on the variations of the customer-focused strategy. However, innovativeness does not mediate through customer-focused strategy to enhance performance.
Practical implications
In firms that implement business model innovation, managers should focus on resource flexibility. Where it is responsive, managers need to be concerned with ensuring various uses of existing resources to understand the performance effectively.
Social implications
As one of the types of dynamic capabilities, organizational learning and innovativeness are also important antecedents of performance.
Originality/value
This study extends the business innovation model from the adaptability of customer-focused strategy. The findings confirm that organizational learning has a prominent role in meeting customer needs for a dynamic market.
Details
Keywords
10;This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
10;This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Companies aiming to improve performance should ensure business strategies are customer-oriented. Desired outcomes become likelier still through a strong emphasis on organizational learning and innovativeness that is supplemented by a flexible approach to optimize the use and impact of key resources.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.