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Article
Publication date: 3 June 2021

Yuliansyah Yuliansyah, Hussain Gulzar Rammal, Maryani Maryani, Ismie Roha Mohamed Jais and Zuraidah Mohd-Sanusi

The study investigates the extent to which organizational learning and innovativeness can improve the firms' performance through a customer-focused strategy.

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Abstract

Purpose

The study investigates the extent to which organizational learning and innovativeness can improve the firms' performance through a customer-focused strategy.

Design/methodology/approach

Data were collected from Indonesian financial service firms using a questionnaire-based survey. The 157 useable survey responses were analysed to test the proposed hypotheses using SmartPLS.

Findings

This study finds that both organizational learning and innovativeness have a positive effect on performance. The effect of organizational learning on performance depends on the variations of the customer-focused strategy. However, innovativeness does not mediate through customer-focused strategy to enhance performance.

Practical implications

In firms that implement business model innovation, managers should focus on resource flexibility. Where it is responsive, managers need to be concerned with ensuring various uses of existing resources to understand the performance effectively.

Social implications

As one of the types of dynamic capabilities, organizational learning and innovativeness are also important antecedents of performance.

Originality/value

This study extends the business innovation model from the adaptability of customer-focused strategy. The findings confirm that organizational learning has a prominent role in meeting customer needs for a dynamic market.

Details

Business Process Management Journal, vol. 27 no. 4
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 17 August 2021

10;This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

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Abstract

Purpose

10;This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

Companies aiming to improve performance should ensure business strategies are customer-oriented. Desired outcomes become likelier still through a strong emphasis on organizational learning and innovativeness that is supplemented by a flexible approach to optimize the use and impact of key resources.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Details

Strategic Direction, vol. 37 no. 8
Type: Research Article
ISSN: 0258-0543

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