Mikul Budhiraja and Ishwar Mittal
This research explores how perceived product and service quality affect brand equity within hybrid business models, particularly in the automotive industry. Additionally, it…
Abstract
Purpose
This research explores how perceived product and service quality affect brand equity within hybrid business models, particularly in the automotive industry. Additionally, it examines how brand equity influences consumer behavioural intentions, emphasising the mediating role of consumer satisfaction.
Design/methodology/approach
A quantitative approach was utilized, employing a survey to gather data from a diverse sample of automobile consumers in India’s National Capital Region. PLS-SEM was applied to analyse the relationships among the constructs.
Findings
The results indicated that product and service quality significantly enhanced brand equity, with service quality exerting a more substantial influence. Furthermore, brand equity positively influenced consumer behavioural intentions, such as repurchase intentions and word-of-mouth referrals, with consumer satisfaction as a partial mediator in this relationship.
Originality/value
This research pioneers a fresh perspective by delving into hybrid business models that integrate products and services, providing a comprehensive understanding of how perceived quality builds brand equity, which in turn drives favourable consumer behaviours. Notably, the study integrates three theoretical frameworks, consumer empowerment, the compensatory effect and the theory of reasoned action, to offer deeper insights into research on quality, brand management and consumer behaviour within the automotive context.
Details
Keywords
This research intends to undertake a rigorous bibliometric analysis of product quality research trends and patterns, map the intellectual and social structure of the field…
Abstract
Purpose
This research intends to undertake a rigorous bibliometric analysis of product quality research trends and patterns, map the intellectual and social structure of the field, identify the predominant themes and propose a transition plan for future work in this discipline.
Design/methodology/approach
The procedure was carried out in a step-by-step manner. Following a specified search string, Scopus retrieved 1454 journal articles from the previous 39 years (1984–2022). To comprehend the field’s base, various techniques of performance analysis and science mapping were employed using RStudio and VOSviewer.
Findings
In light of the results, both the volume and influence of product quality studies have surged over the past four decades, with most works appearing in prestigious academic journals. A number of cross-country product quality collaborations took place in nations with little geographic, historical, or cultural proximity. Using co-citation analysis, five distinct subfields were identified within the literature on product quality. Finally, the use of co-word analysis helps understand the field’s underlying themes and concludes with a set of potential research avenues built on a content analysis of the articles from each of the five subfields.
Originality/value
To the authors' understanding, this study represents a pioneering effort to examine the research field on product quality using bibliometric analysis. Notwithstanding being rooted in scientometrics, this research’s outcomes are instructive for practitioners, academics and aspiring researchers in the field.
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Keywords
Shantanu Prasad, Ishwar C. Gupta and Navindra K. Totala
The purpose of this paper is to propose the theory which gives valuable insight into the context of social media, electronic word of mouth (EWOM), trust and purchase-decision…
Abstract
Purpose
The purpose of this paper is to propose the theory which gives valuable insight into the context of social media, electronic word of mouth (EWOM), trust and purchase-decision involvement.
Design/methodology/approach
A review of the existing literature was carried out and construct-wise measurement items were adapted from existing scales. Experts reviewed the items and validated. Convergent validity, discriminant validity and reliability of the scales were tested with the data collected from 252 respondents. Structural equation modeling was used to examine the proposed model.
Findings
Social media usage and EWOM have positive impact on purchase-decision involvement and online trust plays a vital mediating role in this context.
Originality/value
The implications of findings of this research are relevant for managers and public policy makers. People can be sensitized against any menace or can be made aware about any good things in the society in true sense so that they become proactive, participate and take decision (or purchase decision).