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Article
Publication date: 25 October 2011

Jos Bartels and Isabelle van den Berg

This study aims to focus on how to capitalise on the natural and logical alliance of nutrients in the marketing of fresh fruit and vegetables.

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Abstract

Purpose

This study aims to focus on how to capitalise on the natural and logical alliance of nutrients in the marketing of fresh fruit and vegetables.

Design/methodology/approach

A Dutch survey study was carried out among a representative sample of the Dutch population (n=492). Respondents filled out a questionnaire on: perceptions of fresh fruit and vegetables; interest in, knowledge of, and trust in, antioxidants and fresh fruit and vegetables; domain‐specific innovativeness and social identification; means of communication; and information‐seeking and buying behaviour.

Findings

Based on consumption patterns, respondents were divided into non‐, light and heavy organic food users. Results show that there are significant differences between the three consumer groups on domain specific innovativeness, social identification and attitudes towards antioxidants in fresh fruit and vegetables.

Practical implications

Non‐users of organic food are difficult to reach with communication regarding nutrients and organic produce, in contrast to light and heavy users. Light users could be triggered by more peripheral message cues, while heavy users are more sensitive to the content of the message. Differentiated strategies for light and heavy users of organic food should be developed in order to effectively communicate the added value of nutrients in fresh fruit and vegetables.

Originality/value

This study is the first to examine the role of domain specific innovativeness and social identification in attitudes towards antioxidants in fresh fruit and vegetables. The empirical findings from this study are expected to benefit the continued development on health communication messages.

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Book part
Publication date: 30 December 2013

Myriam Jansen-Verbeke

The reflections in this chapter explore the genesis of tourism geography in the Netherlands and Belgium marked by political and linguistic constraints, plus historical, political…

Abstract

The reflections in this chapter explore the genesis of tourism geography in the Netherlands and Belgium marked by political and linguistic constraints, plus historical, political, and cultural factors, as well as the footprints of some pioneers. The dual language use of French and Dutch/Flemish has often been offered as an excuse for the low profile of the region’s universities in international knowledge networks. However, thanks to the involvement in thematic networks and a growing pressure for researchers to publish internationally in peer-reviewed journals, the research landscape in tourism has definitely changed. Geographical and spatial approaches to tourism have led to a colorful research landscape today.

Details

Geographies of Tourism
Type: Book
ISBN: 978-1-78190-212-7

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Article
Publication date: 14 May 2024

Isabelle Cuykx, Caroline Lochs, Kathleen Van Royen, Heidi Vandebosch, Hilde Van den Bulck, Sara Pabian and Charlotte de Backer

This scoping review aims to explore how “food media”, “food messages” and “food content” are referred to in scholarly writing to enhance a shared understanding and comparability.

162

Abstract

Purpose

This scoping review aims to explore how “food media”, “food messages” and “food content” are referred to in scholarly writing to enhance a shared understanding and comparability.

Design/methodology/approach

Following the PRISMA, ScR-guidelines, four scientific databases were screened on published manuscripts in academic journals, books and doctoral theses mentioning food media, content and messages within the prevalent meaning as in human communication.

Findings

Of the 376 included manuscripts, only a small minority (n = 7) provided a conclusive definition of at least one of the three earlier-mentioned concepts; 40 others elucidated some aspects of food media, messages or content; however, they emphasized different and, sometimes even, contrasting aspects. In addition, the review explores in which disciplines the manuscripts mentioning food media, messages or content occur, which methodologies are used and what target groups and media are most common.

Originality/value

Based on this aggregated information, a definition of food media, messages and content is proposed, aiming to enhance the comparability of diverse academic sources. This contribution invites scholars to critically reflect on the included media and content types when comparing studies on food media, messages or content.

Details

British Food Journal, vol. 126 no. 7
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 28 February 2023

Behzad Abbasnejad, Sahar Soltani and Peter Wong

Most educational institutions worldwide have shifted to online teaching and learning approaches to mitigate risks imposed by the COVID-19 pandemic. This causes several issues…

533

Abstract

Purpose

Most educational institutions worldwide have shifted to online teaching and learning approaches to mitigate risks imposed by the COVID-19 pandemic. This causes several issues, particularly in delivering the construction management (CM) courses which require site visits, interpreting technical drawings and developing 3D building models. This paper aims to identify the key strategies for online learning and teaching adopted during the COVID-19 pandemic and to investigate the implications for construction management education.

Design/methodology/approach

The research approach is twofold. First, the study presents a systematic literature review (SLR) through a synthesis of the existing literature to identify the key strategies and lessons learned about online education during the COVID-19 pandemic in tertiary programs. It also discusses their implications in the context of the construction management (CM) sector in particular. Secondly, the authors shared their hands-on experience as construction management course facilitators – using the autoethnography approach – during the COVID-19 crisis.

Findings

In addition to identifying the key strategies such as online course delivery and assessments, the paper critically discusses the barriers to online learning and teaching, including (1) the technological and infrastructure barriers; (2) required online teaching skills and competencies; (3) issues surrounding mental health and wellbeing; (4) lack of consistency in the online delivery of various courses in a given program (5) difficulties around students' engagement and (6) the course characteristics and requirements.

Originality/value

The study offers some implications and recommendations not only for educational institutions and staff but also for vendors of online course delivery software. To prepare educational institutions for future online course delivery, the paper proposes several strategies. These include developing a set of guidelines for online course delivery, incorporating online teaching training modules into the recruitment process for academic staff, applying agile and resilience teaching and learning methods, wellbeing and mental health support and continuously improving course features to adapt to the online environment.

Details

Smart and Sustainable Built Environment, vol. 13 no. 4
Type: Research Article
ISSN: 2046-6099

Keywords

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