Search results

1 – 2 of 2
Per page
102050
Citations:
Loading...
Access Restricted. View access options
Article
Publication date: 1 January 2000

Evangelos Christou, Fotis Kilipiris, Ioannis Karamanidis, Careva Vasilevska, Naume Marinoski and Josif Andreeski

The recent adverse economic and military developments in the Balkan Peninsula have provided sound indications regarding the future development of the area. It now seems to be…

188

Abstract

The recent adverse economic and military developments in the Balkan Peninsula have provided sound indications regarding the future development of the area. It now seems to be unavoidable that a revised economic environment should be created, based on stability and economic co‐operation. Such a co‐operation among the Balkan countries will assist a common effort in establishing the framework for the development of all the relevant area.

Details

The Tourist Review, vol. 55 no. 1
Type: Research Article
ISSN: 0251-3102

Keywords

Access Restricted. View access options
Article
Publication date: 1 January 1999

Evangelos Christou and Ioannis Karamanidis

This paper attempts to examine the choices and practices concerning the formulation of marketing strategies of hospitality organisations in Greece, a traditional tourism…

1741

Abstract

This paper attempts to examine the choices and practices concerning the formulation of marketing strategies of hospitality organisations in Greece, a traditional tourism destination. The introduction includes a bibliographical review of marketing strategies in general and of the theory of generic competitive strategies that was developed by Michael Porter in particular. A brief reference to the development of the hospitality and tourism industry in Greece is presented and the research methodology that was followed is described. The survey findings are presented in tabulation form and a discussion follows.

Details

The Tourist Review, vol. 54 no. 1
Type: Research Article
ISSN: 0251-3102

Keywords

1 – 2 of 2
Per page
102050