Evangelos Christou, Fotis Kilipiris, Ioannis Karamanidis, Careva Vasilevska, Naume Marinoski and Josif Andreeski
The recent adverse economic and military developments in the Balkan Peninsula have provided sound indications regarding the future development of the area. It now seems to be…
Abstract
The recent adverse economic and military developments in the Balkan Peninsula have provided sound indications regarding the future development of the area. It now seems to be unavoidable that a revised economic environment should be created, based on stability and economic co‐operation. Such a co‐operation among the Balkan countries will assist a common effort in establishing the framework for the development of all the relevant area.
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Evangelos Christou and Ioannis Karamanidis
This paper attempts to examine the choices and practices concerning the formulation of marketing strategies of hospitality organisations in Greece, a traditional tourism…
Abstract
This paper attempts to examine the choices and practices concerning the formulation of marketing strategies of hospitality organisations in Greece, a traditional tourism destination. The introduction includes a bibliographical review of marketing strategies in general and of the theory of generic competitive strategies that was developed by Michael Porter in particular. A brief reference to the development of the hospitality and tourism industry in Greece is presented and the research methodology that was followed is described. The survey findings are presented in tabulation form and a discussion follows.