Irem Eren-Erdogmus, Ilker Akgun and Esin Arda
In recent years, brand extension has become a popular and fundamental strategy of most luxury brands. The purpose of this paper is to clarify the factors that affect the success…
Abstract
Purpose
In recent years, brand extension has become a popular and fundamental strategy of most luxury brands. The purpose of this paper is to clarify the factors that affect the success of luxury brand extensions by incorporating luxury brand value perceptions, parent brand attitude, fit perceptions and consumers’ product category involvement and innovativeness in a holistic model. The model is tested for two hypothetical luxury brand extensions types: complement and transfer.
Design/methodology/approach
This study employs a fuzzy-set qualitative comparative analysis (fsQCA) technique to identify the variables that combine to produce a positive or a negative attitude towards luxury brand extensions. The research was conducted on 555 young women professionals (254 for brand extension Type 1 – complement (umbrella); and 301 for brand extension type – transfer (seating furniture), respectively).
Findings
The results show that perceived fit between the parent brand and extension is a necessary condition for a positive evaluation of both extension types. Other than perceived fit, hedonic and symbolic values and consumer involvement are proven to be necessary antecedent conditions for the evaluation of transfer extensions. This study also proposes several configurations for forming a positive attitude towards each brand extension type and makes implications for luxury managers and further research.
Originality/value
The results of the research are significant in several ways. First, this study adds to the extant literature by exploring a somehow neglected subject: luxury fashion brand extensions. The study tests a more holistic model than those of previous studies on luxury brand extensions and utilises two different extension contexts adapted from Aaker and Keller (1990). Second, this study is the first to apply fsQCA to identify the factors of luxury brand extension evaluations. fsQCA is highly applicable to large-scale data without the loss of detail or the potential for complexity.
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Volkan Yeniaras, Anthony Di Benedetto, Ilker Kaya and Mumin Dayan
Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning…
Abstract
Purpose
Drawing on the literature on dynamic skills, this study builds upon and empirically tests a conceptual model that connects business and political ties, organizational unlearning, organizational learning and firm performance. Specifically, this study suggests that business ties enable and political ties inhibit organizational unlearning (i.e. regenerative dynamic capability), which may, in turn, affect exploratory (i.e. renewing dynamic capability) and exploitative (i.e. incremental dynamic capability) innovation behaviors of the firm. Thus, the purpose of this study is to offer a theoretical framework in which organizational unlearning and learning act as mediating mechanisms between business and political ties and firm performance.
Design/methodology/approach
Structural equation modeling and mediation analyzes were used on a sample of 302 small and medium-size enterprises in Turkey.
Findings
This study found that business ties enable organizational unlearning while political ties impede it. This study further demonstrates that business ties positively and political ties negatively relate to organizational learning through organizational unlearning. In addition, this study shows that political ties are mostly negatively and indirectly related to firm performance through organizational learning while business ties positively and indirectly relate to firm performance.
Practical implications
The findings demonstrate the critical role that personal networks play in organizational learning and firm performance. This study provides evidence to the need to recognize and evaluate the potential and undesirable impacts of political ties on cultivating innovation skills and firm performance. In addition, this study recommends managers to embrace the significance of organizational unlearning in strategic renewal, particularly as it applies to building renewing and incremental dynamic skills for enhanced firm performance.
Originality/value
This study offers a deeper perspective of the dissected relations of social ties in emerging economies to firm performance by considering organizational unlearning and learning behaviors as mediating mechanisms.
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Ilker Murat Ar and Birdogan Baki
The main purpose of this paper is to investigate the relationships between seven antecedent factors (R&D strategy, top management support (TMS), customer focus (CF)…
Abstract
Purpose
The main purpose of this paper is to investigate the relationships between seven antecedent factors (R&D strategy, top management support (TMS), customer focus (CF), organizational learning capability (OLC), creative capability (CC), organizational collaboration (OC), and supplier relationship (SR)), two innovation types (product and process), and firm performance (FP).
Design/methodology/approach
The paper formulates 16 hypotheses from the literature review. These hypotheses are tested using structural equation modeling with data collected from 270 managers of small and medium‐sized enterprises (SMEs) located in Turkish science and technology parks (STPs).
Findings
The findings indicate that both of product and process innovation have a strong and positive association with FP. While antecedents such as R&D strategy, TMS, CF, CC, and SR have significant impact on product innovation, other antecedents such as OLC and OC have a significant and positive impact on process innovation.
Practical implications
The results of this study could be used by any managers of SMEs located in STPs to improve successful innovation projects. The results also provide companies operating in Turkish STPs with useful information on how their policies and actions might affect firm innovation.
Originality/value
The paper provides a clarification of the reasons that may be behind a positive, a negative, or a non‐significant effect of the many antecedents on the product and process in SMEs located in Turkish STPs.
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Merve Kaplan, Seda Yildirim and Durmus Cagri Yildirim
This study aims to explore the risk level of pufferfish and lionfish by comparing them among Turkish marines. In addition, this study focuses on comparing pufferfish with lionfish…
Abstract
Purpose
This study aims to explore the risk level of pufferfish and lionfish by comparing them among Turkish marines. In addition, this study focuses on comparing pufferfish with lionfish to determine which one is more dangerous for marine economics in Türkiye.
Design/methodology/approach
This study employs descriptive content analysis to give some qualitative evidence for the related literature. As a sample case, Türkiye was selected in the context of being a country in the Mediterranean Basin. By reviewing recent news, reports and publications, this study firstly will conclude how invasive alien marine species affect Turkish marines. Then, pufferfish and lionfish will be compared together to determine the risk level of these species for Turkish marine economics.
Findings
As a result of descriptive findings, it is seen that captured fishery has been declined in Turkey recently due to many factors including climate change, global warming, overfishing, environmental pollution and attack of invasive alien species. Pufferfish and lionfish are seen as the most spread marine species in Turkish marines. When comparing pufferfish with lionfish, it is seen that pufferfish is more dangerous than lionfish for Turkish marine economics.
Research limitations/implications
This study provides descriptive and original findings as a result of comparison of pufferfish and lionfish due to their impact on Turkish marine economy. It is thought to give useful importation for the fight against invasive alien marine species in the Mediterranean Basin. Future studies can investigate different invasive alien marine species and their impacts on marine economics in the Mediterranean Basin.
Practical implications
Based on the Turkish cases, it is determined that there should be different policies for fight against invasive alien marine species in the Mediterranean Sea. Each marine species has different impacts on seafood market. Some of marine species can be consumed as a seafood product but some of them can't be consumed that policy makers should develop other strategies such as catching them to reduce their population in the local marines.
Social implications
The spread of invasive alien marine species is still continuing in the Mediterranean Basin. Each country has been affected by the attack of invasive alien marine species. To keep sustainable seafood market and marine economics, countries should both implement common policies and develop policies specific to threats in their own countries.
Originality/value
This study reveals key points in the rise of invasive alien marine species in Turkish marines at first. The main contribution of this study is to be a recent sample for a country which is under attack by invasive alien marine species by giving a comparison of pufferfish and lionfish.