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Article
Publication date: 29 December 2022

Ibon Gil de San Vicente and Bart Kamp

This study aims to explore the requirements that manufacturing companies must meet when implementing advanced services involving financial solutions.

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Abstract

Purpose

This study aims to explore the requirements that manufacturing companies must meet when implementing advanced services involving financial solutions.

Design/methodology/approach

This study develops a framework to assess the applicability of advanced services from a financial perspective, which is applied in a multi-case study setting.

Findings

This study identifies relevant internal and external conditions to the business implementing financialised advanced services – such as the finance function’s level of sophistication, the capacity to assess market potential or the ability to use financial structuring to attract new financial players – that help predict the likelihood of adopting advanced services involving financial solutions. The research suggests planning operations as a “financial product” from the viewpoint of the financer and investor.

Research limitations/implications

The financing culture and market disparities may condition the relative weight of the dimensions analysed in the framework.

Practical implications

Launching services involving financial solutions is a complex process, and hence, the proposed framework can help managers identify the major adjustments needed to embrace those advanced service modalities.

Originality/value

This study investigates the role of financial solutions in advanced services, from both the conceptual and business perspectives.

Details

Journal of Business & Industrial Marketing, vol. 38 no. 10
Type: Research Article
ISSN: 0885-8624

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