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The purpose of this paper is to explore the process benefits and findings of a functional benchmarking exercise. It explores the issues surrounding the potential introduction of a direct employee car parking financial incentive or disincentive measure at an airport, drawing on best practice from specific non‐airport organisations.

A case study approach is taken in which three different organisations are considered from a functional benchmarking perspective.

There are direct findings in terms of how to develop employee parking strategies/policies.

This paper adds to the practical literature on functional benchmarking by presenting evidence from a benchmarking exercise of three case study organisations.

There are practical findings in terms of the potential benefits and limitations from a functional benchmarking exercise. There are also practical recommendations in terms of organisations seeking to develop and implement staff car parking strategies.

The paper provides an illustration of functional benchmarking in practice.

The purpose of this paper is to introduce a new strategic management tool – the reverse persona. In doing so, the methods, use and benefits documented from a case study with a global franchisee organization are presented.

This tool was derived from working with a global franchisee organization sought to design and launch a new product into the market. The reverse persona was deployed through n=14 qualitative interviews with franchisee owners were conducted to understand their perceptions of customers, awareness and concern of competition and their willingness to take risks. These insights were collated to develop reverse personas for the senior leadership team within the organization.

Changing the scope of personas from external customers to internal employee development, can further strengthen the method’s effectiveness in decision-making and strategic management, particularly for the implementation and roll out of new products.

In the case study, the senior leadership team saw the manager persona as a strategic aid to, “Help target the implementation of new products in stores, select franchise owners for potential new roles and to deeply understand the motivations, challenges and attributes of their middle management contributing to the competitive advantage of the organisation.”

This article is the first to explore the use of personas for internal strategic planning use within a company.

IN 1946 there was in the British Isles a clear image of librarianship in most librarians' minds. The image depended on a librarian's professional environment which was of the widest possible range, not less in variation than the organisations, institutes or types of community which required library services. Generalisations are like cocoanuts but they provide for the quickest precipitation of variant definitions, after the stones have been thrown at them. A generalisation might claim that, in 1946, public librarians had in mind an image of a librarian as organiser plus technical specialist or literary critic or book selector; that university and institute librarians projected themselves as scholars of any subject with a special environmental responsibility; that librarians in industry regarded themselves as something less than but as supplementing the capacity of a subject specialist (normally a scientist). Other minor separable categories existed with as many shades of meaning between the three generalised definitions, while librarians of national libraries were too few to be subject to easy generalisation.

Memories and musings of the long ago reveal revolutionary changes in the world's food trade and in particular, food sources and marketing in the United Kingdom. Earliest memories of the retail food trade are of many small shops; it used to be said that, given a good site, food would always sell well. There were multiples, but none of their stores differed from the pattern and some of the firms — Upton's, the International, were household names as they are now. Others, eg., the Maypole, and names that are lost to memory, have been absorbed in the many mergers of more recent times. Food production has changed even more dramatically; countries once major sources and massive exporters, have now become equally massive importers and completely new sources of food have developed. It all reflects the political changes, resulting from two World Wars, just as the British market reflects the shifts in world production.

The purpose of this paper is to draw attention to questionnaires as a corporate touch point, and their relationship with corporate identity (CI).

Following observational research, the paper presents a review of published works, including journals, textbooks and industry papers that consider qualitative aspects of questionnaire design. Primary data was collected via existential phenomenological interviews to understand the experiences of employees who engage with questionnaires from external companies within the industrial business-to-business (B2B) industry.

A lack of practical advice around aesthetic appearance of questionnaires in both journal papers and research design textbooks is identified, suggesting limited awareness of visual aspects of questionnaire design, even for those with formal training. Through interviews, it is suggested that poor design is forgiven through the understanding of the practical nature of the document, the idea that CI is a performance that is unnecessary at particular points of the B2B relationship, and that a more powerful company need not spend time on CI if collecting data from a stakeholder that is perhaps perceived as less important than other stakeholders. The findings indicate that organisations should consider questionnaires as a vehicle to promote CI, and as stakeholders to consider the document in terms of their relationship with the issuing company.

This study proposes that qualitative inquiry is required to further determine how questionnaires are understood as a corporate touch point by stakeholders.

This paper considers the relationship between questionnaire appearance and stakeholder perceptions in the context of CI.

The purpose of this paper is to investigate and assess the role played by university governance in the effectiveness and efficiency of the higher education system through literature analysis and the management evaluation method of Organization and Methods (the O and M technique) and argue for a more radical change in, and greater scrutiny of, university governance so as to improve the efficiency and effectiveness of university operations and thus yield a more optimal satisfaction of social needs.

The paper employs the O and M technique in order to investigate and assess the role played by university governance in the effectiveness and efficiency of the higher education system.

The “objective” is education and knowledge and there is no room for experimentation in the system. The higher education sector does not need experiments to develop further. Rather, it deserves cautious, creative and innovative consideration and needs a very distinctive treatment of national problems. No matter the policy orientation of the system, higher education policy makers should not forget that higher education has a tremendous influence on peoples’ attitudes and beliefs so the focus should be on the actual knowledge on social responsibility and on the commitment of higher education to serve social interests and needs.

The analysis developed in this study would benefit from a deeper exploration by investigating more numerous and diverse examples from the international arena of higher education.

This study acts as a complement to previous research on higher education governance since it develops further the analysis and the understanding of university governance. By using as examples two countries with different orientation in their higher education system (mainly due to differences in cultural and ideological perceptions) and keeping in mind that there is no ideal model for university governance, this study could enlighten decision makers in any country to develop a more effective and constructive model of university governance that would serve societal interests more effectively.

The success rate of new products is stubbornly low. This paper aims to explore the differences in how product designers and product managers approach the new product development task by comparing their perspectives on the process.

This study conducted a worldwide survey of professional product designers and managers and compared their perspectives.

Managers struggle to understand the problem to be solved until they see the solution in the form of an outstanding product design. Designers struggle to develop new products until they have a specific and insightful understanding of the problem that needs to be solved.

Designers’ and managers’ ways of thinking are different, and effective collaboration depends on them being cognizant of each other’s ways of thinking; the success of their work is highly interdependent.

To the best of the authors’ knowledge, this study is the first study that simultaneously investigates both product designers and managers to reveal the paradoxical dynamics between their perspectives.