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This article explores how employees can perceive and be impacted by the fakeness of their company slogans.

This conceptual study draws on the established literature on company slogans, employee audiences, and fake news to create a framework through which to understand fake company slogans.

Employees attend to two important dimensions of slogans: whether they accurately reflect a company’s (1) values and (2) value proposition. These dimensions combine to form a typology of four ways in which employees can perceive their company’s slogans: namely, authentic, narcissistic, foreign, or corrupt.

This paper outlines how the typology provides a theoretical basis for more refined empirical research on how company slogans influence a key stakeholder: their employees. Future research could test the arguments about how certain characteristics of slogans are more or less likely to cause employees to conclude that slogans are fake news. Those conclusions will, in turn, have implications for the morale and engagement of employees. The ideas herein can also enable a more comprehensive assessment of the impact of slogans.

Employees can view three types of slogans as fake news (narcissistic, foreign, and corrupt slogans). This paper identifies the implications of each type and explains how companies can go about developing authentic slogans.

This paper explores the impact of slogan fakeness on employees: an important audience that has been neglected by studies to date. Thus, the insights and implications specific to this internal stakeholder are novel.

The purpose of this paper is to introduce, apply and compare how artificial intelligence (AI), and specifically the IBM Watson system, can be used for content analysis in marketing research relative to manual and computer-aided (non-AI) approaches to content analysis.

To illustrate the use of AI-enabled content analysis, this paper examines the text of leadership speeches, content related to organizational brand. The process and results of using AI are compared to manual and computer-aided approaches by using three performance factors for content analysis: reliability, validity and efficiency.

Relative to manual and computer-aided approaches, AI-enabled content analysis provides clear advantages with high reliability, high validity and moderate efficiency.

This paper offers three contributions. First, it highlights the continued importance of the content analysis research method, particularly with the explosive growth of natural language-based user-generated content. Second, it provides a road map of how to use AI-enabled content analysis. Third, it applies and compares AI-enabled content analysis to manual and computer-aided, using leadership speeches.

For each of the three approaches, nine steps are outlined and described to allow for replicability of this study. The advantages and disadvantages of using AI for content analysis are discussed. Together these are intended to motivate and guide researchers to apply and develop AI-enabled content analysis for research in marketing and other disciplines.

To the best of the authors’ knowledge, this paper is among the first to introduce, apply and compare how AI can be used for content analysis.

This theoretical paper presents, extends and integrates a number of systems and evolutionary concepts, to demonstrate their relevance to manufacturing strategy formulation. Specifically it concentrates on fitness landscape theory as an approach for visually mapping the strategic options a manufacturing firm could pursue. It examines how this theory relates to manufacturing competitiveness and strategy and proposes a definition and model of manufacturing fitness. In accordance with fitness landscape theory, a complex systems perspective is adopted to view manufacturing firms. It is argued that manufacturing firms are a specific type of complex system – a complex adaptive system – and that by developing and applying fitness landscape theory it is possible to create models to better understand and visualise how to search and select various combinations of capabilities.

In this chapter, we develop a conceptual framework on how cultural value can be lost in conflict and created by the arts, artists and arts organisations again and how the arts may also help victims of conflict. We explore examples of the different ways that the effects of cultural engagement are manifested and articulated in the depiction of armed conflict, especially looking at the civil war in Syria (2011–present as of 2020) and discuss three stages in the life-cycle of cultural value. Our conceptual framework of cultural value in the depiction of armed conflict is based on the multifaceted private, public, intrinsic and instrumental benefits of the arts as well as the cultural value created by arts, artists and arts organisations. We discuss universal value at the first stage of a potential loss of cultural value. The second stage addresses the politics of aesthetic value, as the cultural value created by artists and artistic activities which may evolve during armed conflict with examples of two international war artists, John Keane and Ben Quilty. Finally, we review social value as the impact of the cultural value created in overcoming armed conflict as well as restoring and transforming impaired individuals, communities and societies. Within this context, we reinforce the notion of cultural value as an alternative framework for understanding the value constructs surrounding the creation of art in this chapter.

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Configurational theory can significantly enhance understanding of organisational strategy and diversity. Despite this, there have been limited efforts to examine the value and utility of configurational research as a method for realising manufacturing strategies. This paper introduces a strategic management framework based on configurational theory and an evolutionary classification method (cladistics). Focusing on agile manufacturing concepts, the framework provides a system for collecting and organising information on manufacturing routines and capabilities. This facilitates the processes of strategic analysis, strategic choice and strategic information.

Presents an evolutionary management technique (cladistics) which could enable organizations to formally and systematically understand the emergence of new manufacturing forms within their business environment. This fundamental, but important, insight could result in cladograms being used as a tool within a change framework, for achieving successful organizational design and change. Thus, regardless of the industrial sector, managers could use cladograms as an evolutionary analysis technique for determining “where they have been and where they are now”. This evolutionary analysis could be used to formulate coherent and appropriate action for managers who are responsible for organizational design and development.

The purpose of this paper is to provide an assessment of the contribution of Donald F. Dixon to the study of marketing as an academic subject.

This paper evaluates three of Dixon's working papers to demonstrate two features of his work. First, Dixon's ability to identify critically important topics of enquiry – topics that are of concern to academics but also that reflects issues in the “real” world. Second, the quality of his scholarship which is based upon an extraordinarily wide knowledge and understanding of the social sciences – especially of the economics and the marketing literatures.

In addition to the challenge that the quality of his work makes to the quality of much academic research in marketing, Dixon's papers raise fundamental questions about the purpose of marketing as an academic study and also as an economic activity.

This paper shows how even when his ideas were at an early stage of development Dixon analysis was both insightful and rigorous. In addition, the paper also provides an insight into Dixon's generous personality.

The article reviews the policy, legislation and literature on sex and relationships for people with learning disability, through a search of electronic databases, journals and other resources. It reviews the rights of people with learning disabilities to a sexual life and their views of service responses, sexual offences legislation and the link between sexual knowledge and practice. It also explores sexual orientation and preference among people with learning disabilities, differences between the genders and sexual offending, including consideration of ‘victimless’ offences. It concludes that the balance between empowering and protecting people with learning disabilities is challenging but important. Interventions to promote safer, healthier sexual behaviour need to address more than improving knowledge. We need to find out more about what people with learning disabilities think about their sexual experiences and how they are supported in this area.