Peter James Fraser, Iain Simon Fraser and Stephen Fraser
The purpose of this paper is to reflect on the creation of a performing arts archive website, exploring impact in relation to the marketing and promotion of opera and…
Abstract
Purpose
The purpose of this paper is to reflect on the creation of a performing arts archive website, exploring impact in relation to the marketing and promotion of opera and understanding of opera history.
Design/methodology/approach
The paper sets out a case study reflection in relation to a social enterprise in the arts.
Findings
The paper confirms that development of a specialist or niche website is a slow process requiring significant effort and resource. Promotion draws on a variety of activities including networking, face-to-face selling, word of mouth and use of new media.
Research limitations/implications
The paper summarises participant experience of launching a hobby website in the cultural sector. Constraints such as patchiness of coverage are noted together with the need for collaboration. Finally, qualitative examples of impact are identified and discussed to indicate directions for further development and research.
Practical implications
A case study offering insights and potential learning points for those considering such projects or in similar positions.
Originality/value
The project described is unique yet addresses a research problem noted by many. The paper highlights some areas for future collaboration and research both nationally and internationally.
Details
Keywords
Approaching anti-essentialism from the perspective of multiculturalism this article reexamines the value of tolerance in dealing with inter-cultural conflicts and in facilitation…
Abstract
Approaching anti-essentialism from the perspective of multiculturalism this article reexamines the value of tolerance in dealing with inter-cultural conflicts and in facilitation of multicultural discourses. It asserts that tolerance can be a potentially useful practice in specific local contexts, but it is not an ideal in itself. The article questions the role of public administration in building tolerance for cultural diversity and argues that providing visible forms of public recognition of cultural practices could be one possible role for government agencies.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management…
Abstract
Index by subjects, compiled by K.G.B. Bakewell covering the following journals: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18;…
Abstract
Compiled by K.G.B. Bakewell covering the following journals published by MCB University Press: Facilities Volumes 8‐18; Journal of Property Investment & Finance Volumes 8‐18; Property Management Volumes 8‐18; Structural Survey Volumes 8‐18.