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Fujikane (2003) indicates that there are three goals of globalization as educational imperatives. They are: (1) the intensity of interdependence in all aspects of human life, (2) the changing pattern of actors on the world stage, and (3) the growing moral sense of “oneness” transcending national borders. The new worldviews behind the contemporary movements are fundamentally different from the rationalists’ perspective, which supported early educational efforts for international education (Fujikane, 2003). That perspective intended to develop national citizens who could understand, sympathize, and help others in order to create international harmony. In contrast, the revised imperatives are now embracing the idea of new world citizens who acknowledge interdependency, act independently of their own nation states, and are constructing universal morality in order to create a more just global society (Shin, 2003).

The purpose of this paper is to gain a better understanding of the “fashion process” by exploring and comparing fashion‐process networks and friendship networks in small groups of adolescents, and to explore the factors involved in the causation of “clothing leadership” and “popularity” in such groups.

Fashion‐process networks and friendship networks are investigated by sociometric nomination with respect to “clothing acceptance” and “social acceptance” in three age groups of Korean adolescents. The patterns and structures of the networks are analyzed using UCINET 6.0 and Netminer 2.6. Certain factors contributing to “clothing leadership” and “popularity” are measured using Likert‐type scales; these include “clothing interest,” “fashion interest,” and “perceived clothing acceptance.” Other factors of interest (such as “academic grade,” “facial attractiveness,” and “bodily attractiveness”) are rated by peer informants.

Fashion‐process networks are found to be more centralized and polarized than friendship networks. Clothing acceptance is related to peer acceptance and is found to occur within and across friendship links. Clothing leaders are not necessarily the most popular subjects. The most significant factor determining “clothing leadership” is found to be “facial attractiveness.”

Social network analysis is exploratory in nature and the results cannot be statistically verified. However, a better understanding of the characteristics of fashion‐process networks in small groups assists in bridging the gap between individual adoption of fashion at the micro‐level and fashion diffusion in society at the macro‐level.

By illuminating the dynamics of the fashion process in small groups, the study is of assistance in developing marketing strategies that target adolescents.

The study is original in that fashion process in small groups of Korean adolescents is investigated by social network analysis of “clothing acceptance,” and then compared to friendship networks.

This study aims to investigate the conceptual structure of fast fashion avoidance among young consumers in Korea. The effects of negative beliefs on the behavioural intention regarding fast fashion avoidance are empirically examined.

A conceptual model of fast fashion avoidance is proposed and tested based on the literature and blog analyses. Web‐based online survey data are analyzed by second‐order factor analysis and hierarchical regression.

The second‐order structure of eight negative beliefs is statistically supported. Among these negative beliefs, poor performance and deindividuation have positive effects on fast fashion avoidance. While inauthenticity has a negative effect, big store discomfort and foreignness have an interaction effect with regards to the lack of alternatives.

The results are based on convenient sampling of young female adults. However, it is tested in Korea, of which global fast fashion retailing is in its growing stage.

This study represents a new attempt to apply the concept of brand avoidance to an explanation of fast fashion avoidance, and test it using empirically‐collected survey data.

The purpose of this paper is to conceptualize luxury customer value and empirically test the reliability and validity of the proposed structure of it. In addition, it aims to identify luxury customer value factors that influence brand relationship and behavioural intention.

A thorough literature study produces a comprehensive model of luxury consumer value. For an empirical test of the model, a web‐based on‐line survey is performed using a consumer sample in Korea. Statistical tests including CFA, second order factor analysis and structural model testing using covariance analysis are conducted.

The findings show that the luxury customer value represents a second‐order construct. The results provide satisfactory support for the four‐value structure model composed of utilitarian, hedonic, symbolic and economic values. Utilitarian value includes excellence and functional values, whereas hedonic value encompasses aesthetic, pleasure and experiential values. Symbolic value is reflected in self‐expressive and social values. Regarding the effect of luxury customer value on relationship quality, customers who perceive high symbolic, economic and functional values for luxury brands are more likely to develop a positive relationship with the brands.

In an attempt to confirm the luxury customer value structure in an emerging economy under a collective culture, this study expands previous studies on the conceptualization of luxury customer value. Through the empirical phase of the study, measures with both high reliability and validity for luxury customer value are produced, which will provide great benefits for further studies in the subject area. The association between customer value and brand relationship is examined.

The purpose of study is to investigate effectiveness of pattern technique in relation to the use of anthropometric references for drafting women's basic bodice patterns by assessing characteristics of pattern formation, quantification of wearing ease on the transverse plan and actual ease distribution on body forms.

Three pattern drafting techniques were analyzed, which have different frequency of using direct body measurements for pattern formulation. Ease quantification and wearing ease distribution were evaluated on the two different body forms: a young female body and a heavy woman body. Women's basic bodice patterns were drafted with YUKA CAD and virtually draped on the two body forms with CLO 3D. Rapidform was used to evaluate garment appearance. Areal ease and its distribution were assessed. A deviation map was used for wrinkle analysis.

Compared to the pattern formation derived from few anthropometric references, patterns using sufficient anthropometric references provided overall better fit for the different body forms. Ease distribution without considering body arcs was found to be a cause of garment fit problems. Patterns with little or no ease caused transverse fine wrinkles and skewed side seams. Pattern techniques those used linear equations caused problems on the bust because the formulation could not reflect bust protrusions in relation to the body torso shape differences.

This study revealed characteristics of pattern formulae and linear equations in relation to anthropometric references and body shapes. The findings may be effective in developing algorithm of the customized pattern formation in the industry.

The purpose of this paper is to propose the swimsuit patternmaking method suitable for the body shapes of middle-aged women and to propose the swimsuit pattern development procedures that enable automated swimsuit patternmaking.

To propose the patternmaking method of the swimsuit, which is suitable for the body shape of middle-aged women, the swimsuit patterns were developed in three stages in this study. The measurements of the middle-aged woman body model were compared with the size of the developed pattern in each stage, and the optimal stretch rate of the fabric was defined. In total, 22 items were used for size analysis of developed patterns in each stage.

The swimsuit patternmaking method proposed in this study was derived by considering the body shapes of middle-aged women, desired design and fabric characteristics. Also, a series of processes, including obtaining a raw pattern from the surface of the three-dimensional (3D) human body, designing patterns by the expert, evaluating patterns, drafting the final pattern and the final patternmaking method, was presented.

This study has great significance to provide a manual of swimsuit patternmaking for middle-aged women, which has high tightness and movement compatibility.

The swimsuit patternmaking method proposed in this study is relatively simple because it is based on the human body measurements and delivers the lines and the calculated values clearly and objectively rather than the patterner's intuition does so that it is suitable for the automation of the swimsuit patternmaking for the middle-aged women.

The purpose of this study is to propose the parametric sleeve patternmaking method that enables mass customization.

To propose the parametric sleeve patternmaking method, the required components for parametrization were identified, and required elements for the application of mass customization were extracted as an objective sleeve pattern.

Overall drafting processes, the formulas for lines and points, the values of notches, and the value of the ease of ESMOD method, the angles and the formulas for darts of Müller’s method, and the size of Sleeve Opening and the way of pattern control of Secoli’s method were combined in the new method proposed.

Further study requires a comprehensive analysis of the proposed sleeve patternmaking method and developing the parametric sleeve pattern CAD for mass customization to utilize and commercialize the parametric sleeve patternmaking method.

The parametric sleeve patternmaking method is suitable for mass customization. Especially, even beginners would apply the parametric sleeve patternmaking method proposed in this study to any type of bodice pattern without confusion.

The parametric sleeve patternmaking method proposed is simple and delivers the lines and the calculated values for the sleeve patternmaking clearly and objectively rather than the patterner’s intuition does.

We aimed to establish criteria for determining the deformed lateral torso type to identify individuals requiring measurement methods different from standard methods before extracting dimensions from three-dimensional (3D) scan data.

We collected the 3D body scan data of 119 women aged 70–85 years collected in the 6th Size Korea. Three axes were defined to determine the deformation of the lateral shape, and the angle of each reference axis was used for the analysis. Additionally, to classify the lateral torso shape, 14 experts made visual judgments on the side-view images of the participants.

To identify the axis that best represented the lateral torso shape, we used each angle value of the three reference axes as an independent variable and the expert’s visual classification as a dependent variable. Each discriminant function was obtained and accuracy calculated. The whole torso axis exhibited the highest accuracy. Next, an assessment scale was developed to determine the shape of the lateral torso using the angular value of the whole torso axis.

The scale developed in this study has the potential to reduce measurement errors arising from elderly deformed torso shapes, thereby enhancing data reliability.