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Article
Publication date: 19 May 2023

Jae-Woo Park, Saeyeon Roh, Hyunmi Jang and Young-Joon Seo

This study aims to provide a meaningful comparison of airports’ performance and better understand the differences observed in the analysed airport performance by presenting a…

410

Abstract

Purpose

This study aims to provide a meaningful comparison of airports’ performance and better understand the differences observed in the analysed airport performance by presenting a model to analyse the relationship between operational and financial performance and airport characteristics.

Design/methodology/approach

This study uses a quantitative analysis approach. The Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) and entropy weight were utilised to analyse 17 airports in three Airports Council International regions: Asia, Europe and North America. Through operational and financial factors, these sample airports identified the most efficiently operated airports from 2016 to 2019.

Findings

Overall, Asian airports were superior in operational and financial efficiency. Unlike operating performance, the sample airport’s financial and total performance results show a similar trend. There were no noticeable changes in operational factors. Therefore, differences in financial variables for each airport may affect the total performance.

Practical implications

This study provides insightful implications for airport policymakers to establish a standardised information disclosure foundation for consistent analysis and encourage airports to provide this information.

Originality/value

The adoption of Earnings Before Interest, Taxes, Depreciation, and Amortisation (EBITDA) to debt ratio and EBITDA per passenger, which had previously been underutilised in the previous study as financial factors, demonstrated differences between airports for airport stakeholders. In addition, the study presented a model that facilitates producing more intuitive results using TOPSIS, which was relatively underutilised compared to other methodologies such as date envelopment analysis.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 35 no. 11
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 24 November 2022

Unji Byun, Moonkyoung Jang and Hyunmi Baek

This study aims to reveal the effect of comment interactions on video engagement of users in video-sharing platforms.

1113

Abstract

Purpose

This study aims to reveal the effect of comment interactions on video engagement of users in video-sharing platforms.

Design/methodology/approach

The authors collected 87,232 comments on 647 videos of Korean beauty creators on YouTube and conducted a social network analysis and a hierarchical regression analysis.

Findings

The results present that the more evenly interactive participants write and receive replies in the comments section, the more users' video engagement increases. The more creators reply to user comments and the more reactions they present, the more video engagement increases. Additionally, the influence of the creator's interaction on user engagement increased as the number of commenting participants decreased.

Practical implications

This study has implications for platform operators regarding comment section design and proposes interaction strategies for content creators to induce users' video engagement.

Originality/value

Compared to previous studies, this study empirically verifies the influence of interactions on video-sharing platforms in detail by confirming the influence of user interaction structures and creator's participation in the interaction on video engagement.

Details

Online Information Review, vol. 47 no. 6
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 25 June 2024

Moonkyoung Jang, Saerom Lee and Hyunmi Baek

As online reviews have become a potent marketing tool, the underlying motivation has come into question. Focus has shifted towards assessing reviewer credibility before appraising…

232

Abstract

Purpose

As online reviews have become a potent marketing tool, the underlying motivation has come into question. Focus has shifted towards assessing reviewer credibility before appraising online review credibility. Guided by source credibility theory, this study investigates the effect of reviewers’ historical ratings on review helpfulness to gain insight into the role of reviewer credibility.

Design/methodology/approach

We explore readers’ underlying psychological processes using web data analysis (Study 1) and experiments (Study 2). Study 1 empirically examines the effect of reviewers’ historical ratings on review helpfulness using 100,621 reviews authored by 890 TripAdvisor reviewers. Study 2 involves two experiments with 328 participants to scrutinize the readers’ underlying mechanisms in establishing reviewer credibility, with a specific focus on the effect of reviewers’ historical ratings.

Findings

When a reviewer’s historical ratings are predominantly extreme, readers perceive the reviewer as less credible, leading to decreased helpfulness in reviews authored by that reviewer. Interestingly, high negativity in historical ratings does not have a significant effect on either reviewer credibility or review helpfulness.

Originality/value

This study offers two significant contributions to the existing literature. First, it extends previous research on review helpfulness by incorporating reviewers’ historical rating behavior. This provides a more comprehensive understanding of the factors that influence the perceived usefulness of reviews. Second, it integrates two distinct research methods: TripAdvisor web data analysis and experiments. This methodological synthesis enhances the robustness of the study by offering a more nuanced and well-rounded perspective on the dynamics between reviewers’ historical ratings and perceived helpfulness of reviews.

Details

Industrial Management & Data Systems, vol. 124 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

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