Won-Moo Hur, Hyun Kyung Kim and JungKun Park
The primary purpose of this research is to draw out in-depth lifestyle characteristics which can be used in new product development and marketing. To achieve this goal, this…
Abstract
Purpose
The primary purpose of this research is to draw out in-depth lifestyle characteristics which can be used in new product development and marketing. To achieve this goal, this research aims to explore US female household consumers ' lifestyle structures regarding food-related AIO and identify the values that discriminate best among different consumer segments.
Design/methodology/approach
A total of 518 US female consumers aged between 20 and 65 participated based on multi-stage stratified random selection of age. The cluster analysis was performed to identify meaningful segments.
Findings
Six segments of Wellbeing-oriented, Social- and dining-oriented, Family-oriented, Innovation- and action-oriented, Price-conscious, and Convenience-oriented were found. These segments show differences in motivation for buying kitchen appliances, evaluation of quality aspect of foods, consumption situations, and in socio-demographic characteristics.
Research limitations/implications
These results identify that a product-specific lifestyle helps one to understand the market better than product function even in a technology-oriented industry. Consumer electronics companies should concentrate on their potential target market and understand their specific needs.
Originality/value
The study found that refined and modified AIO-based research is effective in terms of consumer lifestyle analysis. In addition, employing the combination of multivariate analytical techniques made it possible to attain the major objectives of the study
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Beth Vanfossen and Frances Rothstein
The post‐World War ? period has been one of intense development activity throughout the world. Lesser developed countries have showed significant economic growth throughout this…
Abstract
The post‐World War ? period has been one of intense development activity throughout the world. Lesser developed countries have showed significant economic growth throughout this time‐span. Among the many consequences which are attributed to development, changes in gender relations are often mentioned. However, prior research has been unable to establish conclusively how economic development is related to gender inequality, particularly as this is referenced by women's participation in important economic activities. For example, some researchers have found that as development increases, women's participation in and return from the economy declines, others that it increases, and several have suggested it first declines then increases. Similar uncertainties exist about how an increasing emphasis on producing goods for export, and the often‐accompanying reliance on foreign investment, affects women's work. Recent research also suggests that the consequences of development are more diverse than previously thought. Recognition of the diversity requires greater specification of the links between developmental diversity and women's labor force participation.
Jeong Hyun Kim, Jungkeun Kim, Seongseop (Sam) Kim and Tadesse Bekele Hailu
This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making.
Abstract
Purpose
This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making.
Design/methodology/approach
Four studies were conducted to test three hypotheses. Four groups of respondents totaling 593 (Study 1), 337 (Study 2), 374 (Study 3) and 385 (Study 4) survey participants were used for data analyses.
Findings
Overall, the findings confirmed the impacts of technology usage experience and ChatGPT’s mistakes and provided additional information on travelers’ intentions to use ChatGPT. The four hypotheses were supported.
Originality/value
The findings can help researchers and industry to understand travelers’ intentions to use ChatGPT and their responses to its functions.
研究目的
这项研究调查了旅行者使用ChatGPT的意图, 以及影响其决策的重要因素。
设计/方法/步骤
通过进行四项研究来验证三个假设。四组受访者总共593名(研究1)、337名(研究2)、374名(研究3)和385名(研究4)参与了数据分析。
研究结果
总体而言, 研究结果证实了技术使用经验的影响、ChatGPT的错误并提供了有关旅行者使用ChatGPT意图的更多信息。四个假设均得到了支持。
独创性/价值
研究结果可以帮助研究人员和业界了解旅行者使用ChatGPT的意图, 以及他们对其功能的反应。
Objetivo
Este trabajo investiga la intención de los viajeros en el uso de ChatGPT y su influencia en el proceso de decisión de viaje de los viajeros.
Diseño/Metodología/Enfoque
Se han desarrollado cuatro estudios para probar tres hipótesis. Cuatro grupos de participantes: 593 (Estudio 1), 337 (Estudio 2), 374 (Estudio 3), y 385 (Estudio 4) participantes respondieron la encuesta y sus respuestas utilizadas para el análisis de datos.
Resultados
En resumen, los resultados confirman el impacto de la experiencia de uso de la tecnología, los errores de ChatGPT, proveyendo información adicional sobre la intención de uso de ChatGPT por los viajeros. Las cuatro hipótesis de investigación fueron aceptadas.
Originalidad/Importancia
Los resultados pueden ser útiles para la academia y la industria sobre la comprensión en la intención de uso de ChatGPT, tanto por los viajeros, como sus respuestas sobre su función.
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Taehun Kim, Guk Bae Kim, Hyun Kyung Song, Yoon Soo Kyung, Choung-Soo Kim and Namkug Kim
This study aims to systemically evaluate morphological printing errors between computer-aided design (CAD) and reference models fabricated using two different three-dimensional…
Abstract
Purpose
This study aims to systemically evaluate morphological printing errors between computer-aided design (CAD) and reference models fabricated using two different three-dimensional printing (3DP) technologies with hard and soft materials.
Design/methodology/approach
The reference models were designed to ensure simpler and more accurate measurements than those obtained from actual kidney simulators. Three reference models, i.e. cube, dumbbell and simplified kidney, were manufactured using photopolymer jetting (PolyJet) with soft and hard materials and multi-jet printing (MJP) with hard materials. Each reference model was repeatably measured five times using digital calipers for each length. These values were compared with those obtained using CAD.
Findings
The results demonstrate that the cube models with the hard material of MJP and hard and soft materials of PolyJet were smaller (p = 0.022, 0.015 and 0.057, respectively). The dumbbell model with the hard material of MJP was smaller (p = 0.029) and that with the soft material of PolyJet was larger (p = 0.020). However, the dumbbell with the hard material of PolyJet generated low errors (p = 0.065). Finally, the simplified kidney models with the hard material of MJP and soft materials of PolyJet were smaller (p = 0.093 and 0.021) and that with the hard material of PolyJet was opposite to the former models (p = 0.043).
Originality/value
This study, to the best of authors’ knowledge, is the first to determine the accuracy between CAD and reference models fabricated using two different 3DP technologies with multi-materials. Thus, it serves references for surgical applications as simulators and guides that require accuracy.
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Myung‐Ja Kim, Choong‐Ki Lee, Woo Gon Kim and Joung‐Man Kim
The purpose of this paper is to examine the structural relationships among lifestyle of health and sustainability (LOHAS), healthy food choices, trust, and emotional loyalty and…
Abstract
Purpose
The purpose of this paper is to examine the structural relationships among lifestyle of health and sustainability (LOHAS), healthy food choices, trust, and emotional loyalty and the moderating role of age between seniors and non‐seniors in restaurants.
Design/methodology/approach
Partial least squares (PLS)‐graph software (version 3.0) was used to analyze the measurements and structural models. The authors employed a PLS regression analysis for both the formative and reflective constructs in the empirical test of the research model.
Findings
The study revealed that the senior market segment differs from the non‐senior market segment in the following ways: the magnitude of impact of LOHAS on healthy food choices is much stronger for senior diners than for non‐senior diners and the impact of LOHAS on trust and emotional loyalty is greater for seniors than non‐seniors.
Research limitations/implications
The results of this study can guide the restaurant industry in its research on the implications of LOHAS for seniors.
Practical implications
Restaurant marketers should develop different strategies for the senior and non‐senior market segments, and they need to focus on target segments rather than attempting to appeal to the market as a whole.
Originality/value
This paper assists researchers and practitioners by shedding light on the differences among LOHAS, healthy food choices, trust, and emotional loyalty between senior and non‐senior diners.
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Seeun Kim, Tae Hyun Baek, Youn-Kyung Kim and Kyunga Yoo
The purpose of this study is to investigate user perceptions of mobile app characteristics and interrelationships among identified mobile app characteristics, perceived benefits…
Abstract
Purpose
The purpose of this study is to investigate user perceptions of mobile app characteristics and interrelationships among identified mobile app characteristics, perceived benefits and post-adoption behaviors.
Design/methodology/approach
Using a self-administered online survey (n = 503) drawn from a consumer panel of US smartphone users, this study tests the proposed model that explains why stickiness and word of mouth (WOM) are enhanced during the post-adoption stage.
Findings
The results indicate that user perceptions of mobile app characteristics, perceived ubiquity, perceived informativeness and perceived personalization are positively associated with mobile app usefulness, thereby leading to increased stickiness and positive WOM intentions. Furthermore, perceived personalization is found to become the strongest predictor of usefulness and playful engagement with the mobile app.
Research limitations/implications
The findings are derived from a one-shot correlational study. There is no guarantee that the proposed model establishes causal directions among the latent constructs. Therefore, future research should test the conceptual model in an experimental setting by manipulating the degree and types of ubiquity, informativeness and personalization.
Practical implications
The findings of this research provide managerial guidelines for developing effective mobile app strategies involving utilitarian and hedonic benefits, thereby enhancing user stickiness and WOM intentions.
Originality/value
This paper is the first attempt to develop a conceptual framework that integrates user perceptions of mobile app characteristics into the underlying process of post-adoption behaviors. It empirically demonstrates the importance of ubiquity, informativeness and personalization in building and sustaining loyal relationships with mobile app users.
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Jae Kyeong Kim, Hyun Sil Moon, Byong Ju An and Il Young Choi
Many off-line retailers have experienced a slump in sales and have the potential risk of overstock or understock. To overcome these problems, retailers have applied data mining…
Abstract
Purpose
Many off-line retailers have experienced a slump in sales and have the potential risk of overstock or understock. To overcome these problems, retailers have applied data mining techniques, such as association rule mining or sequential association rule mining, to increase sales and predict product demand. However, because these techniques cannot generate shopper-centric rules, many off-line shoppers are often inconvenienced after writing their shopping lists carefully and comprehensively. Therefore, the purpose of this paper is to propose a personalized recommendation methodology for off-line grocery shoppers.
Design/methodology/approach
This paper employs a Markov chain model to generate recommendations for the shopper’s next shopping basket. The proposed methodology is based on the knowledge of both purchased products and purchase sequences. This paper compares the proposed methodology with a traditional collaborative filtering (CF)-based system, a bestseller-based system and a Markov-chain-based system as benchmark systems.
Findings
The proposed methodology achieves improvements of 15.87, 14.06 and 37.74 percent with respect to the CF-, Markov chain-, and best-seller-based benchmark systems, respectively, meaning that not only the purchased products but also the purchase sequences are important elements in the personalization of grocery recommendations.
Originality/value
Most of the previous studies on this topic have proposed on-line recommendation methodologies. However, because off-line stores collect transaction data from point-of-sale devices, this research proposes a methodology based on purchased products and purchase patterns for off-line grocery recommendations. In practice, this study implies that both purchased products and purchase sequences are viable elements in off-line grocery recommendations.
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Sun Kyung Yoon, Jae Hyun Kim, Jung Eun Park, Chan Ju Kim and Ji Hoon Song
The purpose of this study is to examine the influences of creativity, psychological ownership (PO) and perceived organizational support (POS) on knowledge creation, using the…
Abstract
Purpose
The purpose of this study is to examine the influences of creativity, psychological ownership (PO) and perceived organizational support (POS) on knowledge creation, using the integrative systems model of creativity.
Design/methodology/approach
A survey was used to collect data from 188 workers in Korean public service organizations. Analyses, including bootstrapping and hierarchical regression analysis, were performed to determine the mediating effect of PO and also the moderating and the moderated mediating effects of POS.
Findings
The results showed that PO mediates partially between creativity and knowledge creation and that POS moderates the relationship between PO and knowledge creation. Notably, the moderated mediating effect of POS was only significant when employees had a high level of POS.
Practical implications
The findings suggest that creativity dissemination requires employees’ social consciousness, collaborative interactions and organizational support. The results imply that human resource development (HRD) practitioners need to cultivate the creativity capacity in the organization.
Originality/value
This study discusses the effects of PO and POS on creative performance, which HRD professionals and organizational leaders draw attention to for organizational development. Implications for organizational composition and interventions to enhance creative performance are provided.
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Eun Joo Park, Dong-Hyun Kim and Mi Jeong Kim
This study aims to examine whether a text stimulus could enhance students' imagination and thus enhance their creativity in the architectural design studio. The assumption is that…
Abstract
Purpose
This study aims to examine whether a text stimulus could enhance students' imagination and thus enhance their creativity in the architectural design studio. The assumption is that adopting the text stimulus in the conceptual design stage would support students' imagination through a nonlinear design process, and ultimately produce the creative values of design outcomes.
Design/methodology/approach
A curriculum that adopts a text stimulus was developed and used for first-year university students. The aim was to implement an architectural setting to stimulate students' imagination with a framework for creativity evaluation. The study focused not only on the design process that characterizes the generation of concepts and ideas, but also on the processes related to the creative practices that students need for developing their own expression methods to solve problems they encounter.
Findings
The results show that design education that emphasizes the imaginary could enhance students' creative thinking, thus leading to creative design. As a training tool in the design studio, the diversity of interpretation following the text stimulus was revealed to provoke a nonlinear design process and to eventually enhance students' originality, differential and inventiveness, which are associated with the creativity criteria for evaluation.
Originality/value
The study explores the translation of imaginary spaces from text into spatial design as a conceptual tool in order to characterize and support creativity throughout design education in the architectural design studio.