Won-Moo Hur, Yuhyung Shin, Seung-Yoon Rhee and Hyosun Kim
The purpose of this paper is to examine the relationship between employees’ perceptions of organizational virtuousness and task crafting, and to test the mediating roles of…
Abstract
Purpose
The purpose of this paper is to examine the relationship between employees’ perceptions of organizational virtuousness and task crafting, and to test the mediating roles of organizational identification and work engagement in this relationship.
Design/methodology/approach
The authors collected questionnaires from 175 Korean flight attendants and conducted structural equation modeling analyses.
Findings
Employees’ perceptions of organizational virtuousness were positively associated with task crafting. While organizational identification was not solely responsible for mediating this relationship, it intervened in the relationship between organizational virtuousness perceptions and task crafting by affecting work engagement.
Research limitations/implications
While this study provides important insights into the roles of organizational virtuousness, organizational identification, and work engagement in promoting task crafting, the use of self-reported, cross-sectional data limits causal inferences between variables.
Practical implications
Based on the present findings, managers can better understand the antecedents and mediating processes affecting employees’ task crafting.
Originality/value
This study adds value to the positive organizational psychology literature by revealing crucial intermediary processes linking organizational virtuousness perceptions and task crafting, thus suggesting reciprocity and social identity-based motivation as potential underlying mechanisms of task crafting.
Details
Keywords
Hyosun Yun, Chanwoo Moon and Meehee Cho
Despite the rise in vegan food consumption, vegan restaurants have experienced high turnover rates. Given that non-vegans make up the majority of the customer base, this study…
Abstract
Purpose
Despite the rise in vegan food consumption, vegan restaurants have experienced high turnover rates. Given that non-vegans make up the majority of the customer base, this study explores the critical role of conspicuous consumption motives in driving ambivalence, which, in turn, affects intentions to revisit vegan restaurants.
Design/methodology/approach
Through a purposive sampling method, data were obtained from non-vegans who had experienced dining at vegan restaurants. The proposed relationships within the study framework were analyzed using a PLS-SEM model.
Findings
Results support the significance of the need for uniqueness and the desire for access to elite social strata in shaping conspicuous consumption motives, consequently increasing ambivalence among non-vegans. Interestingly, ambivalence was discovered to positively influence revisit intentions for vegan restaurants. This positive effect was significantly enhanced by perceived objective authenticity in vegan restaurants.
Research limitations/implications
Findings provide novel insights into the existing understanding of vegan consumption, particularly by focusing on non-vegans and their conspicuous consumption motives in the context of dining at vegan restaurants. Our approach expands the research by highlighting the greater significance of objective authenticity over existential authenticity in the context of vegan restaurants, offering practical insights to enhance their operation.
Originality/value
The study provides compelling evidence that non-vegans’ novel and non-altruistic motivations can generate favorable outcomes. Our model can serve as a fundamental baseline for vegan restaurant management, applied to design appropriate operational strategies to attract more non-vegan consumers and increase their likelihood of revisiting.