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The purpose of this paper is to examine the relationship between change in organizational identity and knowledge creation of mobile research and development (R&D) workers by combining the literature on human mobility and mergers and acquisitions (M&As).

Negative binomial regression was used to test the hypotheses, based on knowledge creation of 410 mobile R&D workers in 75 high-technology M&As.

The findings showed that while a change in organizational identity after M&As decreased the knowledge creation by R&D workers who moved before M&As, a higher degree of human capital in mobile R&D workers could increase knowledge creation after M&As. A moderating effect of the change in organizational identity on the relationship between knowledge creation and human capital of mobile R&D workers was also found.

This paper augmented the research opportunity on the organizational change and knowledge creation during an M&A by combining study of individual-level human mobility during firm-level M&As, suggesting change in organizational identity affects knowledge creation of mobile R&D workers. A limitation of this study is the focus of human capital accumulated in the prior company before movement.

The study suggests that managers intending to acquire knowledge through human mobility and M&As must implement post-mergers activities such as structural integration with care.

Much of the literature on human mobility has focused on knowledge creation after movement, regardless of the changes that may occur in of focal dyadic companies during M&As. The paper might be one of the first studies of knowledge creation of mobile R&D workers within the context of M&As.

With an increasing air cargo demand in the global air cargo transport industry, not only domestic airlines but also foreign carriers are actively investing in the air cargo service sector and trying to provide a differentiated service in order to gain a competitive advantage. There are a variety of service quality models available but most research to date has not found an optimal model for the air cargo service sector.

Using questionnaire data collected from air freight forwarders in Korea with respect to the air cargo service provided by Korean Air, Asiana Airlines, and foreign carriers(JAL or China Eastern), this paper compares four models in measuring the service quality in the air cargo sector and identifies the best model. We then analyze the weakness of each airline’s service operation and make suggestions for improvement.

For demonstration analysis, the survey of domestic air cargo forwarders revealed that Reliability>Responsiveness> Supply ability>Security in important order in air cargo service quality dimension. In the context of this paper, we considered four models-unweighted SERVQUAL, unweighted SERVPERF, weighted SERVQUAL, and weighted SERVPERF–for our investigation into which is the most suitable model in the air cargo service sector with testing of goodness of fit by three criteria. Our results indicate that the most suitable model for the air cargo service sector is the weighted SERVPERF model.

This study conceptualizes participatory corporate social responsibility (CSR) as a consumer empowerment strategy and examines the effect of participatory CSR on consumer responses in a social media setting.

This study uses a 2 (type of CSR campaign) × 4 (tone of consumer comments) between-subjects experimental design. The sample comprises college students and nonstudent participants recruited from Amazon Mechanical Turk.

Data indicate that the participatory CSR program leads to higher levels of perceived self-efficacy and social worth, which subsequently results in stronger intentions to spread positive word of mouth about the company’s CSR efforts. The findings suggest that participatory CSR has the power to boost a company’s reputation as an “admired” company through consumer empowerment.

This study advances the scholarship of CSR by explicating participatory CSR communication as a consumer empowerment strategy and providing empirical evidence for the effect of participatory CSR on public responses. The overall findings support the notion that CSR communication as an important function of public relations can generate public engagement with the organization and further co-create meaning with publics for mutual benefit.

The purpose of this study is to examine what individual motives (e.g., self-expression or rewards) and brand communication aspects (such as content) influence consumers' brand engagement behaviors, and how these behaviors are linked to their intentions in favor of a brand.

The authors conducted an online survey with a quota sample of 629 adults in the United States. Participants were recruited through a Qualtrics online panel.

Data indicate that the motivations of entertainment and remuneration are positively associated with consuming and contributing to brand content on social media. In addition, the motive of obtaining information prompts people to consume brand content (e.g., reading a brand's posts or watching videos), while the motivation for self-expression leads to contributing activities (e.g., conversing on a brand's account and uploading videos). After controlling for these motivations, brand communication strategy (such as content and tone) appears to influence consumers' brand-related activities on social media, which subsequently results in consumer intentions in favor of the brand.

Consumer engagement in social media has become the primary focus of corporate communication. This work is one of few studies that have explored how consumer motivation and brand communication come together to generate consumer engagement on social media. The overall findings shed light on how corporate communications can generate consumer engagement on social media and how companies reap benefits from it.

The purpose of this paper is to examine the effects of corporate ability (CA) and corporate social responsibility (CSR) on perceptions of CSR motives, attitudes, and behavioral intentions toward a company.

These effects were tested using a 2 (CA: good vs poor)×2 (CSR: continuous vs one-time) between-subjects experiment. The company with good CA was depicted as a top 20 Fortune 500 company, but in the poor CA condition, it faced disappointing financial outcomes due to the failure of its new product. To manipulate the different levels of CSR, the company’s charitable giving and community involvement was described as a continuous commitment or one-time donation.

Continuous CSR commitment significantly increased consumers’ positive attitudes, purchase intention, and willingness to support an organization. These positive effects become particularly more powerful for a company with poor business performance. Participants attributed more sincere and less image-promotion motives of CSR to a company with poor CA than to that with good CA. For the company with poor CA, both types of CSR motives mediated the relationship between CSR and the outcomes, while only sincere motives served as a mediator for the company with good CA.

The findings suggest the possibility that CSR initiatives pursued by unprofitable companies may be more recognized and appreciated than those by business giants. Thus, a company should maintain its CSR activities as a long-term strategy, especially when the company is not an industry leader.

This research suggests that the mediating role of perceived CSR motives can be contingent upon CA.