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This paper takes the gig workers in Chinese delivery platform as the research object and adopts a questionnaire survey to explore the complex influence of job gamification perception on the job involvement of gig workers, via the mediating role of cognitive assessment and moderating role of overwork, in order to provide research and data support for the development of platform gamification.

The study conducted a three-wave online questionnaire survey to obtain 300 final samples from Chinese delivery platforms. Hypotheses were tested hierarchical regression and bootstrap methods.

Drawing on cognitive appraisal theory, we observed an inverted U-shaped relationship of gig workers between job gamification perception and job involvement. The mediating role of cognitive assessment and moderating role of overwork were also considered. Both challenge and threat assessment mediate the relationship between job gamification perception and job involvement. Direct effect of job gamification perception on job involvement and indirect effect of job gamification perception on cognitive assessment are moderated by overwork.

In the past, the research on job gamification mostly focused on the traditional forms of employment, but this study focuses on the new forms of employment and from the perspective of individual self-perception, explores the influence of job gamification perception on the job involvement of gig workers in Chinese delivery platform and investigated the dialectical role of job gamification perception. The findings enrich the literature and theoretical research on job gamification perception and job involvement and provide new references and perspectives for management practice.

This paper aims to identify the changes in management education students in business schools prefer since the spread of gig work.

The empirical data is based on focus groups with 30 management educators working in five public business schools in Egypt. Thematic analysis was subsequently used to determine the main ideas in the transcripts from the interviews.

The author finds that both curricular changes (indifference to traditional management theories, student calls for more practical case studies, student passion for entrepreneurship-related courses) and structural changes (concentration on student-centred teaching, student preference for short flexible lectures and increasing student doubts regarding the competence of their teachers) are the two main forms of change in management education students prefer since the spread of gig work.

This paper is a pioneering study that specifically investigates how the spread of gig work triggers change in management education in response to calls from students. No previous studies (to the author’s knowledge) have theorized and empirically analysed this specific topic, especially in the under-researched settings of developing countries in North Africa.

The surge of artificial intelligence (AI) applications and subsequent adoption by consumers and marketers has ignited substantial research exploring the benefits and opportunities of AI. Despite this, little attention has been given to its unintended negative consequences. In this paper, the authors examine both the practitioner and academic sides of ethical AI. In doing so, the authors conduct an extensive review of the AI literature to identify potential issues pertaining to three areas: individual consumers, societal and legal. The authors identify gaps and offer questions to drive future research.

The authors review recent academic literature on AI in marketing journals, and top ethical principles from three top technology developers (Google, IBM and Meta) in conjunction with media reports of negative AI incents. They also identify gaps and opportunities for future research based on this review.

The bibliographic review reveals a small number of academic papers in marketing that focus on ethical considerations for AI adoption. The authors highlight concerns for academic researchers, marketing practitioners and AI developers across three main areas and highlight important issues relating to interactive marketing.

This paper highlights the under-researched negative outcomes of AI adoption. Through an extensive literature review, coupled with current responsible AI principles adopted by major technology companies, this research provides a framework for examining the dark side of AI.

The viewpoint essay focusses on the significance of integrated care (IC) for chronic pain in India, in an attempt to reflect on how pain management and care can be made more accessible and available to patients.

This reflective essay invites looking at chronic pain beyond biomedical perspectives. Insights from the medical humanities and the social sciences are used to emphasise chronic pain as a psychosocial and socio-political phenomenon and not just a biomedical category.

The essay argues that there are several challenges and barriers to the recognition and validation of chronic pain as a speciality.

IC has not received sufficient attention in the Indian context, where medical curricula and training do not sufficiently include an understanding of the multi-faceted aspects surrounding chronic pain. By highlighting the role of humanistic approaches to effectively bridge the gap, this viewpoint essay illustrates the significance of drawing on an integrated or holistic healthcare framework.

This study offers a structured literature review (SLR) on female digital entrepreneurship (DE). This is done by providing insights into the recent developments of the topic, reviewing and critiquing previous studies in the literature, and pinpointing areas for future potential studies.

A comprehensive SLR was conducted on 18 papers published between 2017 and 2022 by discipline, time, methodologies, context, topic, and theoretical emphasis. The authors employed the three phases of critical research – insight, critique, and transformative redefinition – to conduct the literature review.

The literature on female DE is inadequate, fragmented, and divergent in terms of less practice-based insights. Furthermore, most female DE research is published in nonspecialized journals. The examination of the impact of gender and cross-country comparative studies is scarce. Existing literature lacks epistemological and methodological diversity. The lack of theoretical connections across the various research areas on female entrepreneurship may be the reason why this area of study has proven difficult for scholars. Few authors exhibit high specialization in the topic, whereas most authors contribute to either DE or female entrepreneurship.

This SLR research aims to provide an overview of the female DE field by identifying the current trend of research and recognizing future research directions and to improve readers’ knowledge of this research branch.

This review has classified the field's main topics and found that the influence of context (institutional and social) is the most investigated issue. Further, it presents a potential for practitioners' contribution to the field as coauthors and outlines needed studies.

This study provides a comprehensive, cross-disciplinary, updated review and research agenda that supplements rather than substitutes the existing literature reviews on female entrepreneurship. Moreover, this study makes a significant contribution by presenting the stages of development in female DE research within the context of the overall literature on female entrepreneurship.

The study aims to examine the dark side of teleworking and tests the various factors which lead to employee exhaustion while teleworking. The study examines two key variables, i.e. initiated interdependence and professional isolation, as antecedents of emotional exhaustion amongst employees who are teleworking. The study further investigates the mediating role of psychological detachment in these relationships.

Survey data were collected from 307 employees who were teleworking for more than three months. Structural equation modeling (SEM) was used to test the proposed hypothesis.

The study found that initiated interdependence and professional isolation positively impact emotional exhaustion. These findings suggest that employees whose work is designed such that others depend on them will experience high emotional exhaustion while teleworking. Also, employees who experience professional isolation because of a lack of connection while teleworking will experience emotional exhaustion. The study also revealed the mediating role of psychological detachment in these relationships.

The study has insights for policy-making concerning telework practices.

It is one of the first studies examining the impact of teleworking in a context when it is not a choice exercised by the employees but has been imposed upon them. This study is particularly relevant in the context of the decision made by some organizations to move to telework as a permanent work format.