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The purpose of this paper is to develop a model which can measure the effect of perception on the assessment of cultural heritage by analysing the façades of buildings for adaptive re-use and sustainable development strategy.

This paper focusses on the correlation between adaptive re-use and sustainability of cultural heritage, by analysing the invisible social context which has an impact on the establishment of adaptive re-use strategies. The method adopted included literature review and applied experiments for extending the methodology of Langston on the adaptive re-use potential model in order to establish a new tool which can be applied to cultural heritage. The assessment process followed the integrated cultural heritage management approach to identify the indicators which can be implemented on cultural heritage, and, furthermore, for the sustainability of the environment.

The results demonstrate that the perception of the society can rely on different indicators which affect people to assert an artefact as cultural heritage. Furthermore, these indicators can have an impact on the adaptive re-use strategies regarding the interaction with society. Societies’ perception should not be omitted, and they need to be integrated while evaluating and developing the strategy of adaptive re-use. Therefore, a holistic approach to this process can bring continuity and sustainability to the environment.

No similar prior studies on the perception of cultural heritage as an approach to adaptive re-use strategies have been carried out. Therefore, it is hoped that this model can lead and guide, and, furthermore, be adopted in other similar situations in the assessment and decision-making process of adaptive re-use.

The aim of this paper is to develop and present the methodology of the model which can predict the perception and assessment of cultural heritage by the point of view of the non-experts through analysing the façades of buildings for adaptive re-use and sustainable development strategy.

This paper focuses on the improvement and validation of the original cultural heritage perception potential model (CHPP) by adding new indicators which can be used as a part of the model. The method adopted includes the explanation of the older (original) model and its limitations. The assessment process follows the Integrated Cultural Heritage Management Approach to identify the new indicators which can be implemented on understanding the cultural heritage from the user/observer perspective, furthermore, for the sustainability of the environment.

The results demonstrate that the perception of the society regarding the perception of the built heritage can be affected by various indicators. When the indicators are well identified, it is possible to predict the potential of the buildings to be perceived as cultural heritage or not. The knowledge which is gained by the proposed model can assist the sustainability and continuity of both heritage objects and the environment by helping the adaptive re-use process and strategies.

No similar prior studies on the perception of cultural heritage as an approach to adaptive re-use strategies have been carried out. Furthermore, the usage of eye-tracking technology in the field of cultural heritage is rare. Therefore, it is hoped that the experiments performed in this study and the model which is created can lead and guide further research.