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The purpose of this study is the analysis of innovation in technology‐intensive industry strategy, by applying scenario analysis (SA) to master the development of the market information and competitive environment. This study will utilize the technical development of the Sony video tape recorder (VTR) as a case study, and then provide more adequate decision information on the technical development strategy (TDS) planning process.

Scenario analysis (SA) strategy assessment model will construct a future technical development model based on current data. The forecasting model of the cycle period is applied to future market technical innovation. Therefore, applying SA in this study can effectively connect historical information to the analysis of technology development.

This study used the Sony VTR TDS as a case study that provides a strategy assessment model in a technology‐intensive industry for technical development strategy planning as the basis of decision‐making to aid technical forecasting. Result found that the R&D department is the core lifeline for the development of a company, and TDS is affected by the orientation of customer demand with impact on the development of TLC to form the cycle period of uncertainty.

This model applied the properties of TDS assessment to grasp the development trend in the market, and it can enable the R&D department to integrate technical push and market demands pull. In turn, this results in a gain in the competitive edge for technical innovation through a combination of strategies and regulations.

From 2002 to 2005, Taiwan's ODMs concentrated on PCs and consumer electronics. Even though they lacked any well‐known brand names, they managed to develop an outstanding 34 percent compound annual growth. The purpose of this study is providing a viewpoint of SMEs competitive strategy from Taiwan's ODM industry.

In this article, we first examine the SMEs Transition of ODMs in Taiwan, highlighting the challenges executive face between Taiwan and Mainland China for better competitive strategy. Next, we introduce some of the ODM strategies using the innovative division of labor from the SEM in Taiwan and describe how they can play a role in overcoming the challenge in the global market.

In the traditional closed business models, the operating efficiency of the ODM industry has been impacted by both the rise of innovative R&D costs and shortening of the revenue period. The new open business model (OBM) strategy can overcome the shortcomings of costly R&D in the traditional business models. The case study in this paper shows that there are four new profit sources in the OBM using the innovative division of labor.

The study is the first to shed light on the role of the OBM using the innovative division of labor for the SMEs. The findings may have noteworthy implications for the SMEs. From this article, managers may gain insights into the innovative division of labor for the SMEs ways to integrate these insights into their managing.

The purpose of this study is the analysis of innovation in technology‐intensive industries via the application of scenario analysis (SA) to master the development of market information and competitive environment. This study will employ the technical development of SONY video tape recorder (VTR) as a case study, and then provide more adequate decision information on the technology development strategy (TDS) planning process.

Scenario analysis strategy assessment model will be utilized to construct a future technical development model based on present status, and will diffuse and apply the forecasting model to the cycle period of future market technical innovation. Therefore, applying SA in this study can effectively connect historical information to the analysis of technology development.

This research used SONY VTR TDS as a case study that provides a strategy assessment model to technology‐intensive industry for technical development strategy planning as the basis of decision information for technical forecasting. Output of the R&D department is the core lifeline for the development of a company, and TDS is affected by the orientation of customer demand and has an impact on the development of TLC to form the cycle period of uncertainty.

This model applied the property of TDS assessment to grasp the development trend in the market, and it can enable the R&D department to integrate technical push and market demand pull. In turn, this results in a gain in the competitive edge for technical innovation through a combination with strategies and regulations.

Few studies have conceptualized how companies can build and nurture international dynamic marketing capabilities (IDMCs) by implementing growth hacking strategies. This paper conceptualizes growth hacking, a managerial-born process to embed a data-driven mind-set in marketing decision-making that combines big-data analysis and continuous learning, allowing companies to adapt their dynamic capabilities to the ever-shifting international competitive arenas.

Given the scarcity of studies on growth hacking, this paper conceptualizes this managerial-born concept through the double theoretical lenses of IDMCs and information technology (IT) literature.

The authors put forward research propositions concerning the four phases of growth hacking and the related capabilities and routines developed by companies to deal with international markets. Additional novel propositions are also developed based on the three critical dimensions of growth hacking: big data analytics, digital marketing and coding and automation.

Lack of prior conceptualization as well as the scant literature makes this study liable to some limitations. However, the propositions developed should encourage researchers to develop both empirical and theoretical studies on this managerial-born concept.

This study develops a detailed compendium for managers who want to implement growth hacking within their companies but have failed to identify the necessary capabilities and resources.

The study presents a theoretical approach and develops a set of propositions on a novel phenomenon, observed mainly in managerial practice. Hence, this study could stimulate researchers to deepen the phenomenon and empirically validate the propositions.