Tuna Taner, Hülya Tütek, Semra Öncü and Canan Ay
The formation of international joint ventures has taken place at an unprecedented rate over the last two decades. Particularly within the context of developing nations, joint…
Abstract
The formation of international joint ventures has taken place at an unprecedented rate over the last two decades. Particularly within the context of developing nations, joint ventures have been predominantly preferred by multinationals over other types of strategic alliances. This article seeks to contribute to the comparative analysis of international joint ventures, including firms from developing countries, by conducting a detailed examination of the joint ventures established in Turkey during the 1990s. Particular focus is given on the structure, the reasons for venture formation, and the performance characteristics of these joint ventures. An analysis of foreign capital flows and joint ventures based on secondary research is coupled with an empirical analysis of 34 manufacturing joint ventures in Turkey. The findings are compared to previous studies of joint ventures in other developed and developing market economies.
Aahad M. Osman-Gani, Zafar U. Ahmed and Sok Ling Ng
Investing in emerging economies has become very popular as a result of globalization of markets and competition. Among these, the countries in East and Southeast Asia have become…
Abstract
Investing in emerging economies has become very popular as a result of globalization of markets and competition. Among these, the countries in East and Southeast Asia have become very popular investment sites. This chapter explores the promise and potential problems associated with one Southeast Asian emerging market, Vietnam, and presents a survey-based study of Singaporean companies involved in the Vietnamese market. This study helps us understand why foreign firms might view Vietnam as an attractive investment site and describes the keys to success in operating in the Vietnamese market.
Selime Sezgin, Nimet Uray and Sebnem Burnaz
The study reported here aims to determine the current status of Turkish clothing exporters in terms of organizational/attitudinal characteristics and marketing mix policies as…
Abstract
The study reported here aims to determine the current status of Turkish clothing exporters in terms of organizational/attitudinal characteristics and marketing mix policies as well as to evaluate the problems, expectations and perceptions related to some situational aspects. Another main aim of this study is to determine the characteristics related to the export performance of the firms exporting to the EU. The results of the study give important insights into the strengths and weaknesses of the Turkish clothing exporters in EU markets. This study also presents findings, which give direction to the policies of the Turkish government, industrial associations and related public institutions for the Turkish textile and clothing industry, the sector of the Turkish economy that is most affected by the Customs Union.
Hugh M. Cannon and Attila Yaprak
This chapter argues for the relative importance of marketing institutions in stimulating economic development in emerging (‘developing’ or ‘transition’) economies. Furthermore, it…
Abstract
This chapter argues for the relative importance of marketing institutions in stimulating economic development in emerging (‘developing’ or ‘transition’) economies. Furthermore, it argues that in situations where marketing institutions are allowed to freely operate, the particular institutions that are most important will depend on the stage of economic development. To illustrate, this paper develops an historical framework for understanding marketing development, providing a body of theory that will help society interpret current marketing events and prepare future managers and/or government policy makers to address the changing needs of the marketplace as economies develop. It then discusses the theory behind this framework and suggests a number of public policy implications for emerging economies.
Tage Koed Madsen, Erik Rasmussen and Per Servais
This paper examines the characteristics of the so called Born Globals and compares them with other types of exporting companies. Born Globals are defined as firms that were…
Abstract
This paper examines the characteristics of the so called Born Globals and compares them with other types of exporting companies. Born Globals are defined as firms that were established after 1976 and have reached a share of foreign sales of at least 25% after having started export activities within three years after their birth. A total of 272 Danish exporting, manufacturing companies are analyzed out of which 47 can be categorized as Born Globals according to these criteria. The contribution of the paper is empirical and descriptive; the literature has not yet shown a large scale study with similar comparisons. As shown below, Born Globals have a distinctive profile: they have a high share of foreign sales (almost 70%) and resemble the most internationally oriented exporters with respect to internal capabilities and competitive platform (specialized production) as well as their geographical scope. However, because of their small size and limited resources they often operate at arm's length in foreign markets, sometimes even more so than very inexperienced exporters.
C. Bülent Aybar, Marca Bear and Claudio Milman
A perplexing problem that has challenged emerging economies in their quest for sustainable economic development has centered around their ability in coping with currency crises…
Abstract
A perplexing problem that has challenged emerging economies in their quest for sustainable economic development has centered around their ability in coping with currency crises. This chapter explores how emerging economies in parts of Asia and Latin America have learned to cope and in some cases overcome the problems associated with rapid growth on the one hand and foreign exchange difficulties on the other. The authors explain the Asian financial crisis of the late nineties through fundamental breakdowns in economic principles, the failure of the much admired East Asian miracle under Asian circumstances, and the instability introduced to the Asian environment through rapid, short term, quickreturn-seeking capital flows.