Hueiju Yu, Yu-Ting Chang and Chih-Ying Chu
The purpose of the paper is to: check both of the product and technical items and propose a technology classification framework with a roadmap for omni-channel library; draw the…
Abstract
Purpose
The purpose of the paper is to: check both of the product and technical items and propose a technology classification framework with a roadmap for omni-channel library; draw the technical association diagram and maturation of the time of developing the omni-channel library; predict the trends of omni-channel library development architecture.
Design/methodology/approach
The method to carry out this study were secondary data analysis and experts’ interviews. The data were collected 80 cases of omni-channel and academic literature, then identified and drawn as a technology roadmap. Furthermore, smart technology experts and researchers were interviewed to not only examine and define the technical association diagram but also predict the market and technology maturation time and predict the trends of omni-channel library.
Findings
Owing to the continuous improvement of smart technologies, technology channels of delivering digital content have been changed. Content providers will confront numerous challenges in the future. There are several literature and practice findings in this paper. In addition to building a roadmap, technical association diagram and maturation time for omni-channel library, based on market integration and product value, this paper proposes an omni-channel library development architecture.
Originality/value
The results of this study can be used as practical applications in developing library channel integration strategy. In addition, this study provides insights into future studies in the field of digital content channel.
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The purpose of this study is to propose an effective mechanism of developing innovative ICT‐enabled services from the perspective of experiential marketing with the aim to utilize…
Abstract
Purpose
The purpose of this study is to propose an effective mechanism of developing innovative ICT‐enabled services from the perspective of experiential marketing with the aim to utilize a commonly used product design model of Kano.
Design/methodology/approach
To illustrate the application of the integrative approach of mechanism, a case of innovative ICT‐enabled residential video surveillance is given to identify customer needs based on Bernd Schmitt's five strategic experiential modules (SEMs). Afterward, the Kano questionnaire is developed and used in an on‐line survey. Data from 668 respondents are collected and analyzed in light of Kano's method.
Findings
A total of 15 innovative service requirements is identified. Among them, seven requirements are attractive and eight are one‐dimensional attributes according to Kano's method of categorization.
Practical implications
Under the competitive situations that most of the ICT‐enabled service providers provide similar products and services, firms need to grasp customer needs and wants and convert them into deliverable services promptly. The result reveals that integrating Kano model with SEMs are good tools in exploring customer needs and wants for ICT‐enabled services.
Originality/value
To explore the experiential aspects of consumption has become the most important source for value creation. However, it is hard to find a systematic approach with common language for cross‐functional design team. This study aims to solve this problem by incorporating two well‐known models. Though the models used are widespread, it is rarely found in using Kano's model to explore the experiential aspects of consumption; likewise, SEMs are rarely implemented systematically.
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Kuo‐Lun Hsiao, Judy Chuan‐Chuan Lin, Xiang‐Ying Wang, Hsi‐Peng Lu and Hueiju Yu
This paper aims to improve understanding of the reasons why people trust the information about product recommendations on social shopping networks of websites, a new e‐commerce…
Abstract
Purpose
This paper aims to improve understanding of the reasons why people trust the information about product recommendations on social shopping networks of websites, a new e‐commerce method which combines social networking and shopping, and to investigate the impact of the trust on the consumers' intention to purchase products from the online shop of a website.
Design/methodology/approach
An online survey instrument was developed to gather data, and 1,219 questionnaires were used to test the relationships in the proposed model.
Findings
The results indicated that perceived ability, perceived benevolence/integrity, perceived critical mass, and trust in a website were four important antecedents of trust in product recommendation in a social networking site. In addition trust in product recommendations can influence the consumers' intention to purchase from the website through increasing their intention to purchase the products.
Research limitations/implications
The research model demonstrated the importance of trust in product recommendations to online consumers' transaction intention.
Practical implications
The results of the study showed that trust in product recommendations will influence consumers' purchase intentions. Therefore a social shopping website or the websites transforming into social shopping websites should put more emphasis on ways to establish the virtual communities or social networks which can provide the information about product recommendations that consumers trust.
Originality/value
The study provides a comprehensive framework of the antecedents and effects of consumers' trust in recommendations in the context of social shopping.
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Sobhan Asian, Javad Khazaei Pool, Ali Nazarpour and Reihaneh Alsadat Tabaeeian
Developing strategic relationships with third-party logistics (3PL) providers has long been one of the key challenges in automotive supply chains. The purpose of this paper is to…
Abstract
Purpose
Developing strategic relationships with third-party logistics (3PL) providers has long been one of the key challenges in automotive supply chains. The purpose of this paper is to propose a new approach for evaluation and indexing 3PL providers using the Kano model.
Design/methodology/approach
The statistical population used in this research comprises managers from the Iranian automotive industry. The Kano evaluation approach is used to analyze the data collected and to classify the criteria used in selection of the preferred 3PL providers.
Findings
The results suggest that the proposed framework, based on the Kano classification, can be a powerful tool for the automotive industry in evaluating 3PL providers. Moreover, the analyses indicate that 3PL providers need to improve their service offering in aspects that are to be found in the Kano model’s requirements, namely, must-be, one-dimensional and attractive.
Originality/value
This study contributes to the supply chain management literature by being the first to classify selection indices of 3PL providers in the automotive industry using the Kano model.
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Shamindra Nath Sanyal, Saroj Kumar Datta and Asok Kumar Banerjee
The purpose of this paper is to examine the physicians’ attitude toward branded generic drugs in prescribing those drugs in some selective medical conditions and to identify the…
Abstract
Purpose
The purpose of this paper is to examine the physicians’ attitude toward branded generic drugs in prescribing those drugs in some selective medical conditions and to identify the factors that influence physicians’ behavior toward prescribing branded generic drugs in the said selective medical conditions.
Design/methodology/approach
The study was carried out across six major cities in eastern India with 301 physicians. The current study introduced some significant elements into the modified technology acceptance model (TAM) with title the extended tam for product usage (TETPU) to analyze the prescribing factors that influence physicians in five common yet serious medical conditions in India. Out of nine factors considered here, seven were selected from the previous literature studies of different product segments and two were proposed by the authors. Demographic factor was proposed as the confounding variable.
Findings
The results indicated that apart from the factors “perceived no need” and “physicians’ perception and need achievement” rest of the factors showed satisfactory to excellent results.
Practical implications
The current study findings may enable the pharmaceutical managers to revise or modify their current marketing communication and other brand-building strategies so as to achieve a superior performance that offers them a competitive advantage.
Originality/value
The paper fulfils a need for advancing the knowledge on the physician’s prescription influencing factors by introducing the newer aspects of the concept and offers a theoretical framework for the academia and practical framework for the managers who desire to implement the strategies to achieve competitive advantage.