Search results

1 – 3 of 3
Article
Publication date: 11 October 2024

Ruibing Lin, Xiaoyu Lü, Pinghua Xu, Sumin Ge and Huazhou He

To enhance the fit, comfort and overall satisfaction of lower body attire for online shoppers, this study introduces a reclassification method of the lower body profiles of young…

Abstract

Purpose

To enhance the fit, comfort and overall satisfaction of lower body attire for online shoppers, this study introduces a reclassification method of the lower body profiles of young females in complex environments, which is used in the framework of remote clothing mass customization.

Design/methodology/approach

Frontal and lateral photographs were collected from 170 females prior, marked as size M. Employing a salient object detection algorithm suitable for complex backgrounds, precise segmentation of body profiles was achieved while refining the performance through transfer learning techniques. Subsequently, a skeletal detection algorithm was employed to delineate distinct human regions, from which 21 pivotal dimensional metrics were derived. These metrics underwent clustering procedures, thus establishing a systematic framework for categorizing the lower body shapes of young females. Building upon this foundation, a methodology for the body type combination across different body parts was proposed. This approach incorporated a frequency-based filtering mechanism to regulate the enumeration of body type combinations. The automated identification of body types was executed through a support vector machine (SVM) model, achieving an average accuracy exceeding 95% for each defined type.

Findings

Young females prior to being marked as the same lower garment size can be further subdivided based on their lower body types. Participants' torso types were classified into barrel-shaped, hip-convex and fat-accumulation types. Leg profile shapes were categorized into slender-elongated and short-stocky types. The frontal straightness of participants’ legs was classified as X-shaped, I-shaped and O-shaped types, while the leg side straightness was categorized based on the knee hyperextended degree. The number of combinations can be controlled based on the frequency of occurrence of combinations of different body types.

Originality/value

This methodological advancement serves as a robust cornerstone for optimizing clothing sizing and enabling remote clothing mass customization in E-commerce, providing assistance for body type database and clothing size database management as well as strategies for establishing a comprehensive remote customization supply chain and on-demand production model.

Details

International Journal of Clothing Science and Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 18 January 2024

Huazhou He, Pinghua Xu, Jing Jia, Xiaowan Sun and Jingwen Cao

Fashion merchandising hold a paramount position within the realm of retail marketing. Currently, the purpose of this article is that the assessment of display effectiveness…

107

Abstract

Purpose

Fashion merchandising hold a paramount position within the realm of retail marketing. Currently, the purpose of this article is that the assessment of display effectiveness predominantly relies on the subjective judgment of merchandisers due to the absence of an effective evaluation method. Although eye-tracking devices have found extensive used in tracking the gaze trajectory of subject, they exhibit limitations in terms of stability when applied to the evaluation of various scenes. This underscores the need for a dependable, user-friendly and objective assessment method.

Design/methodology/approach

To develop a cost-effective and convenient evaluation method, the authors introduced an image processing framework for the assessment of variations in the impact of store furnishings. An optimized visual saliency methodology that leverages a multiscale pyramid model, incorporating color, brightness and orientation features, to construct a visual saliency heatmap. Additionally, the authors have established two pivotal evaluation indices aimed at quantifying attention coverage and dispersion. Specifically, bottom features are extract from 9 distinct scale images which are down sampled from merchandising photographs. Subsequently, these extracted features are amalgamated to form a heatmap, serving as the focal point of the evaluation process. The authors have proposed evaluation indices dedicated to measuring visual focus and dispersion, facilitating a precise quantification of attention distribution within the observed scenes.

Findings

In comparison to conventional saliency algorithm, the optimization method yields more intuitive feedback regarding scene contrast. Moreover, the optimized approach results in a more concentrated focus within the central region of the visual field, a pattern in alignment with physiological research findings. The results affirm that the two defined indicators prove highly effective in discerning variations in visual attention across diverse brand store displays.

Originality/value

The study introduces an intelligent and cost-effective objective evaluate method founded upon visual saliency. This pioneering approach not only effectively discerns the efficacy of merchandising efforts but also holds the potential for extension to the assessment of fashion advertisements, home design and website aesthetics.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 23 May 2013

Elisa Barbieri, Angela Sarcina, Lucia Bazzucchi and Marco R. Di Tommaso

The purpose of this paper is to explore the relationship between medium‐large firms' industrial performance, territorial factors and local development policies.

Abstract

Purpose

The purpose of this paper is to explore the relationship between medium‐large firms' industrial performance, territorial factors and local development policies.

Design/methodology/approach

The paper is an empirical econometric investigation based on a panel dataset of county‐level data, carried out in the Guangdong Province for the period 2000‐2008.

Findings

Results suggest a positive and significant relationship between policies at the local level and business performance. The most important determinants of industrial performance appear to be development zones and specialized towns – on the policy side – as well as the presence of urban areas, investment in innovation and FDI. Given the complexity of the relationships, further research is called for in order to build more evidence for this and other Chinese provinces.

Research limitations/implications

The analysis confirms the initial hypothesis that business excellence can be influenced by the specific characteristics of the territories where firms are located, among which there might be government policies aiming at local development and encouraging a better business environment.

Social implications

Relevant to the policy‐making process, results suggest that business excellence should not be viewed as only a matter of business strategies. It can be a result of territorial excellence and effective local development policies.

Originality/value

In the international debate there are very few papers testing the relationship between policies and industrial performances in China. Even fewer explore this relationship at the local level. This paper offers a unique county‐level perspective and in‐depth view on local industrial policies.

1 – 3 of 3