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Article
Publication date: 20 November 2017

Zhijuan Zhu, Huai Cao and Bin Li

The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different…

1626

Abstract

Purpose

The purpose of this paper is to explore how logo design characteristics influence consumer response based on visual representation. Logos in different areas may have different characteristics that impact liking a logo. The logos of youth education brands were explored in this study.

Design/methodology/approach

The Kansei engineering (KE) method was employed in this research. In total, 115 logos of youth education brands were collected and classified into three categories: abstract, natural and text mark. Then 12 of these logos were selected as representative samples. A set of 171 Kansei pairwise image words was collected, and 14 of them were chosen for further investigation. The psychological projection experiment was conducted based on a five-point Likert-scale questionnaire with 120 participants. Three statistical methods including cluster analysis, factor analysis and correlation analysis were combined for the data analysis.

Findings

The results show that four factors affect liking a logo including a sense of contemporaneity, a sense of esthetics, a feeling of interest and a sense of style. Accordingly, the weights of these four factors are proposed. The positive correlation between logo characteristics and liking a logo was also verified. In addition, the classification results of this study confirm the wide use of natural and English text mark logos in youth education brands.

Originality/value

The results could guide designers and managers in selecting or modifying logo design for achieving a positive effective response. This is the first research on logo design characteristics linked with industry domains. This study also contributes to the KE approach to investigate the relative impact of logo characteristics on liking a logo.

Details

Journal of Product & Brand Management, vol. 26 no. 7
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 20 February 2024

Rahim Şibil

The purpose of this paper is to investigate the impact of near-wall treatment approaches, which are crucial parameters in predicting the flow characteristics of open channels, and…

187

Abstract

Purpose

The purpose of this paper is to investigate the impact of near-wall treatment approaches, which are crucial parameters in predicting the flow characteristics of open channels, and the influence of different vegetation covers in different layers.

Design/methodology/approach

Ansys Fluent, a computational fluid dynamics software, was used to calculate the flow and turbulence characteristics using a three-dimensional, turbulent (k-e realizable), incompressible and steady-flow assumption, along with various near-wall treatment approaches (standard, scalable, non-equilibrium and enhanced) in the vegetated channel. The numerical study was validated concerning an experimental study conducted in the existing literature.

Findings

The numerical model successfully predicted experimental results with relative error rates below 10%. It was determined that nonequilibrium wall functions exhibited the highest predictive success in experiment Run 1, standard wall functions in experiment Run 2 and enhanced wall treatments in experiment Run 3. This study has found that plant growth significantly alters open channel flow. In the contact zones, the velocities and the eddy viscosity are low, while in the free zones they are high. On the other hand, the turbulence kinetic energy and turbulence eddy dissipation are maximum at the solid–liquid interface, while they are minimum at free zones.

Originality/value

This is the first study, to the best of the author’s knowledge, concerning the performance of different near-wall treatment approaches on the prediction of vegetation-covered open channel flow characteristics. And this study provides valuable insights to improve the hydraulic performance of open-channel systems.

Details

International Journal of Numerical Methods for Heat & Fluid Flow, vol. 34 no. 4
Type: Research Article
ISSN: 0961-5539

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Article
Publication date: 3 April 2017

Chin Tachia and Liu Ren-huai

This paper aims to introduce ten studies included in this themed issue that illustrate from multifaceted angles some critical management issues and context-specific challenges on…

1305

Abstract

Purpose

This paper aims to introduce ten studies included in this themed issue that illustrate from multifaceted angles some critical management issues and context-specific challenges on strategy and innovation facing the State and enterprises during China’s socio-economic transition. Instead of focusing on topics from the literature, this special issue (SI) pays more attention to characterising unique Chinese business practices in the transformation period.

Design/methodology/approach

The ten manuscripts were selected for this SI so that readers can compare how scholars used different research designs and multiple analytical and statistical approaches to draw conclusions.

Findings

These studies involve a wide range of aspects, as well as diversified perspectives demonstrating some critical management issues and context-specific phenomenon associated with the development of strategy and innovation in contemporary China. The results show that while pollution-related issues have had a damaging effect on China’s business environment, the Chinese government has to enact and enforce stricter environmental laws to promote technology innovation in a healthier manner; moreover, Chinese firms should pay greater attention to the trade-off between the increasing of resource consumption for growth and the reducing of energy use for the sake of the planet. In response to the grand innovation challenges Chinese manufacturing is confronted with, these papers suggest that policy support may not always be beneficial but sometimes detrimental to independent innovation, and that Chinese manufacturers may ultimately get access to the key and core technology of forerunners by forming a R&D strategic alliance in periphery knowledge/technology first. Overall, the outcomes of these studies provide a bigger picture and intriguing implications that may inspire practitioners, policymakers and academics to further ponder relevant issues in a more comprehensive way.

Originality/value

All ten studies based on original data were not reported elsewhere and demonstrated results that have not been addressed in prior research. This paper enriches one’s understanding of how Chinese firms have been deliberately seeking their own distinctive trajectories of developing strategy and innovation dissimilar to those of advanced economy companies, given the peculiar cultural background and institutional systems. Future research trends and opportunities are also outlined.

Details

Chinese Management Studies, vol. 11 no. 1
Type: Research Article
ISSN: 1750-614X

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Article
Publication date: 2 November 2018

Stanley Bruce Thomson, William X. Wei and Phillip Swallow

Considering the importance of China as a global economic power and the emphasis placed on human resources in a knowledge economy, the findings of no less than 30 articles on…

1427

Abstract

Purpose

Considering the importance of China as a global economic power and the emphasis placed on human resources in a knowledge economy, the findings of no less than 30 articles on diversity management in that country seem inadequate given the growing importance of diversity in the workplace. Analysis of those articles reveals that most of the research focuses on firms located on the eastern coast. Moreover, while cataloging the types of industry and ownership covered provides a broad overview, specific industries and ownership types require further examination.

Methodology

Searches were conducted in both English and Chinese databases using the keyword search phrase of “diversity management and China”. The criteria for including an article were as follows: 1) an emphasis on diversity management within the business environment; 2) a focus on applications of diversity management within the People’s Republic of China, thus excluding Taiwan; and 3) a research-based or conceptual orientation. The search was further limited by using the “abstract” as a limiter under the assumption that if the concepts were important, the author(s) would have used that terminology in the abstract.

Findings

Gender emerged as a major concern along with residential status; racial and ethnic differences, on the other hand, cultural and/or other influences on diversity management received limited attention. Both qualitative and quantitative research methods were used by the various authors, but exploratory methods such as grounded theory saw minimal use. With the little research done on diversity management in China, it is difficult to assess whether or Chinese firms are fully using its available workforce. China must embrace diversity management practices with a view to achieving competitive advantages as well as equality and harmony in the workplace.

Originality/value

This is one of the first published reviews of articles from both Chinese and English databases that delves into the issue of diversity management in China.

Details

Chinese Management Studies, vol. 13 no. 1
Type: Research Article
ISSN: 1750-614X

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Article
Publication date: 6 October 2022

Kunhong Hu, Yan Miao and Ziyan Lu

This paper aims to explore the preparation and tribological performance of MoS2 nanoparticles supported on fly ash (FA) microparticles.

120

Abstract

Purpose

This paper aims to explore the preparation and tribological performance of MoS2 nanoparticles supported on fly ash (FA) microparticles.

Design/methodology/approach

FA was activated by NaOH, oleic acid and HCl to obtain three modified FA samples. Nano-MoS2 was deposited on them to form MoS2/FA additives for poly-α-olefin (PAO) modification. Tribological tests were conducted on a reciprocating rig through the ball-on-disk friction manner. Using X-ray diffraction, scanning electron microscope, energy dispersive spectrometer, Raman spectrometer and element analyzers, the products and their lubrication mechanisms were characterized.

Findings

At 1.5 Wt.%, nano-MoS2 and MoS2/FA could remarkably improve the tribological properties of PAO. The nano-MoS2 deposited on the HCl-activated FA presented better lubrication performance than nano-MoS2. It could reduce friction and wear by approximately 27% and approximately 66%, respectively. The lubrication of MoS2/FA can be attributed to the formation of MoS2 and carbon containing lubricating film.

Originality/value

FA was applied as a supporter to prepare MoS2/FA lubricants. The reuse of FA, a solid waste, is important for environmental protection. Moreover, MoS2/FA is more economical than nano-MoS2 as a lubricant, because it contains approximately 71% of low-cost FA.

Details

Industrial Lubrication and Tribology, vol. 75 no. 1
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 3 August 2015

Huibin Zhan and Sifeng Liu

Taking Huangshan City as an example, the purpose of this paper is to explore the relationship between gross products of agriculture (GPA), its main composition as well as their…

228

Abstract

Purpose

Taking Huangshan City as an example, the purpose of this paper is to explore the relationship between gross products of agriculture (GPA), its main composition as well as their influential intermediate inputs, followed by some suggestion, in order to optimize agricultural industrial structure and distribute the ratio of various inputs in agriculture, farming, forestry, animal husbandry and fishery, so as to improve GPA of Huangshan City.

Design/methodology/approach

This paper is characterized by an exploratory research by using the grey incidence analysis based on the grey systems theory initiated by Chinese professor Julong Deng. The original data processed in the model are quoted from the Statistical Yearbook of Huangshan City.

Findings

This paper draws some important conclusions. First, in terms of large, intermediate inputs in animal husbandry production and fishery production are two important aspects which affect the growth potentiality of agricultural gross products in Huangshan City. This also reflects that the development potentialities of fishery and animal husbandry are larger. Second, the level of agricultural modernization is relatively low in Huangshan City, the growth of agricultural output relies on a large number of inputs such as fertilizers, pesticides, but it also reflects the agriculture production system has huge potentiality to increase in Huangshan City from the side. Third, agriculture producer services as a whole is still relatively weak in Huangshan City. It is difficult to adapt to the development of modern agriculture and agricultural modernization. Finally, the results show that intermediate inputs have different influence on farming, forestry, animal husbandry and fishery.

Originality/value

Suggestion are also proposed to the related policy makers as follows: to vigorously develop animal husbandry and fishery in order to optimize agricultural industrial structure of Huangshan City, to improve agricultural modernization level, to speed up the service support system construction of agriculture production, to optimize the allocation of inputs in farming, forestry, animal husbandry and fishery reasonably.

Details

Grey Systems: Theory and Application, vol. 5 no. 2
Type: Research Article
ISSN: 2043-9377

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Article
Publication date: 11 September 2023

Luyao Jiang, Yanan Sun and Hongbo Zhao

This study aims to explore the relationship between non-market strategies and organizational resilience, using a Chinese private enterprise as an example.

188

Abstract

Purpose

This study aims to explore the relationship between non-market strategies and organizational resilience, using a Chinese private enterprise as an example.

Design/methodology/approach

This study collected data through semi-structured interviews and analyzed them through grounded theory, using a three-step approach of open coding, axial coding and selective coding to analyze and construct a model of the mechanism of the impact of non-market strategies on organizational resilience.

Findings

The following conclusions were drawn from this study. (1) Stakeholders, internal and external environment and entrepreneurship are important motivations that influence private firms to implement non-market strategies to enhance organizational resilience, with entrepreneurship being the key driver. (2) Non-market strategies contain three dimensions, and different non-market behaviors have different mechanisms of action on the organizational resilience of firms. (3) Non-market strategies and organizational resilience form an interactive spiral relationship. This mutually reinforcing effect promotes firm growth and sustainable corporate development. The research results enrich the theoretical connotation of non-market strategies, construct a model of the mechanism of influence of non-market strategies on organizational resilience, and describe three explanatory paths for the relationship between the two–incentive mechanism, functional mechanism and transformation mechanism.

Research limitations/implications

This study's single case is unique and based on the Chinese context. In addition, this study adopts a rooted qualitative research approach and although the coding and model construction strictly follow the steps of grounded theory research, a degree of subjectivity is inevitable. On this basis, future research can adopt quantitative analysis methods to test and improve the model.

Practical implications

This paper explores the important role of non-market strategies in the Chinese context under the impact of traditional market mechanisms, based on the perspective of Chinese private enterprises, and provides new insights and revelations for private enterprises to achieve sustainable development.

Originality/value

This study innovatively explores the formation mechanism of organizational resilience from the perspective of non-market strategies, adding a new perspective to the literature. Additionally, it examines the mechanisms between long-term non-market strategy and organizational resilience, particularly their relationship in times of crisis, utilizing a rooted approach that goes beyond static analysis.

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Article
Publication date: 8 August 2023

Chen Ji, Ni Zhuo and Songqing Jin

Farm income in the agricultural sector is susceptible to natural and market risks. A large body of literature has studied the effects of cooperative membership on household…

438

Abstract

Purpose

Farm income in the agricultural sector is susceptible to natural and market risks. A large body of literature has studied the effects of cooperative membership on household welfare, technical efficiency, productivity and production behavior, yet little has been known about the impact of cooperative membership on farm income volatility. This paper aims to fill this research gap by investigating the relationship between cooperative membership and farm income volatility of Chinese pig farmers and drawing policy implications.

Design/methodology/approach

This paper examines the effect of cooperative membership on farm income volatility, using data from a two-round survey of pig farmers in China. The authors employ an endogenous switching regression model to address the selection bias issues associated with unobserved factors simultaneously affecting farmers' participation in agricultural cooperatives and income earning activities.

Findings

Using household panel from a two-round survey of 193 pig farmers in China, this analysis highlights two key findings: (1) agricultural cooperative membership has significant and positive effect on farm income stability and (2) the impact of cooperative membership on farm income stability varies with production scale.

Originality/value

This research makes two contributions to the literature. First, this study contributes to the scant literature exploring the relationship between agricultural cooperatives and farm income stability. Second, to the best of the authors' knowledge, this is the first study that explores such relationship in a livestock sector. The pig sector in China and around the developing world has been increasingly challenged by multifaceted risks (e.g. price fluctuations, epidemic diseases, environmental regulations), and understanding the role of agricultural cooperatives in farm income stability of pig farmers is of great practical and policy significance.

Details

China Agricultural Economic Review, vol. 15 no. 3
Type: Research Article
ISSN: 1756-137X

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Article
Publication date: 12 August 2020

Xuejun Wang, Dinghui Huai and Ze Lu

The purpose of this paper is to identify the impacts of financing constraints on the quality upgrading of China's agri-food sector.

241

Abstract

Purpose

The purpose of this paper is to identify the impacts of financing constraints on the quality upgrading of China's agri-food sector.

Design/methodology/approach

Our empirical study is performed using the “distance to the frontier” framework. We employ a merged sample of Chinese agri-food trading firms based on Chinese firm-level data from the National Bureau of Statistics of China and Chinese customs data. To verify robustness, we test whether the results hold when using different definitions of quality upgrading and alternative proxy variables for product quality and financing constraints. To examine the heterogeneous effects, we generate subsamples by firm location, export destination and the product sophistication of exports.

Findings

The results suggest that financing constraints have a significant negative impact on the product quality upgrading of Chinese agri-food export firms. In addition, the negative impacts of financing constraints are more severe for firms close to the quality frontier than for those far from the frontier. These results are robust to various checks. Moreover, the heterogeneous effects of financing constraints on quality upgrading are identified when the sample is split according to firm location, export destination and the sophistication of export products.

Originality/value

This paper reviews and applies some recent studies in the literature to investigate the relationship between financing constraints and the product quality upgrading of agri-food export firms in China. Overall, the results of this paper could be considered of importance for promoting the quality upgrading of export products in the China's agri-food sector.

Details

British Food Journal, vol. 123 no. 1
Type: Research Article
ISSN: 0007-070X

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Article
Publication date: 30 August 2022

Yi Luo, Dong Huang, Yan Han and Laping Wu

The purpose of this paper is to analyse the impacts of storage losses and market development on the maize-selling behaviours of rural households in China.

260

Abstract

Purpose

The purpose of this paper is to analyse the impacts of storage losses and market development on the maize-selling behaviours of rural households in China.

Design/methodology/approach

Based on the survey data of 543 households from nine major maize production provinces in China, the authors introduce storage losses to a household's maize-selling decision-making model and use fractional logit model and ordered probit model to empirically analyse the impact of maize storage losses and market development on household maize-selling decisions in China. To overcome potential endogeneity problems, the authors select the weather at drying (whether bad weather occurs during the drying process) and harvest loss as instrumental variables and re-estimate the model.

Findings

The results show that increased storage losses prompt farmers to increase the proportion of maize sold within three months after harvest and sell maize in advance. Meanwhile, the degree of market development has a significant impact on farmers' maize-selling decisions. Other factors, such as the maize output, non-agricultural employment and awareness of loss control, also affect farmers' maize-selling behaviours.

Research limitations/implications

The government should promote advanced storage facilities, reduce household storage losses, decrease the phenomenon of centralised sales after harvest and help farmers freely choose the suitable time for sales. The government also needs to strengthen market information releases and publicity, reduce transaction costs and help farmers make reasonable sales decisions.

Originality/value

The authors introduce storage losses as a separate variable in a farmer's grain-selling decision model to empirically analyse the impact of storage losses on farmers' grain-selling behaviours. Moreover, the authors analyse the impact of market development on household grain-selling behaviours in China. These findings can help avoid oversupply in the market during the harvest season and alleviate the pressure on the market from the supply and demand imbalance. These results are also beneficial for farmers waiting for a higher price and increasing their income.

Details

China Agricultural Economic Review, vol. 15 no. 1
Type: Research Article
ISSN: 1756-137X

Keywords

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